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 1. Home
 2. News
 3. 2024

Nikon to Acquire US Cinema Camera Manufacturer RED.com, LLC

Accelerating Expansion in Professional Digital Cinema Camera Market

March 7, 2024

TOKYO - Nikon Corporation (Nikon) hereby announces its entry into an
agreement to acquire 100% of the outstanding membership interests of
RED.com, LLC (RED) whereby RED will become a wholly-owned subsidiary
of Nikon, pursuant to a Membership Interest Purchase Agreement with
Mr. James Jannard, its founder, and Mr. Jarred Land, its current
President, subject to the satisfaction of certain closing conditions
thereunder.

Since its establishment in 2005, RED has been at the forefront of
digital cinema cameras, introducing industry-defining products such
as the original RED ONE 4K to the cutting-edge V-RAPTOR [X] with its
proprietary RAW compression technology. RED's contributions to the
film industry have not only earned it an Academy Award but have also
made it the camera of choice for numerous Hollywood productions,
celebrated by directors and cinematographers worldwide for its
commitment to innovation and image quality optimized for the highest
levels of filmmaking and video production.

This agreement was reached as a result of the mutual desires of Nikon
and RED to meet the customers' needs and offer exceptional user
experiences that exceed expectations, merging the strengths of both
companies. Nikon's expertise in product development, exceptional
reliability, and know-how in image processing, as well as optical
technology and user interface along with RED's knowledge in cinema
cameras, including unique image compression technology and color
science, will enable the development of distinctive products in the
professional digital cinema camera market.

Nikon will leverage this acquisition to expand the fast-growing
professional digital cinema camera market, building on both
companies' business foundations and networks, promising an exciting
future of product development that will continue to push the
boundaries of what is possible in film and video production.

Overview of RED.com, LLC

 Company name   RED.com, LLC
  Head office   Foothill Ranch, California, U.S.A.
   location
Representatives Jarred Land, President
  Foundation    2005 (Establishment)
   Number of    Approximately 220
   employees
                Design, development, manufacture, sales, and
   Business     provision of services of professional digital cinema
                cameras

The information is current as of the date of publication. It is
subject to change without notice.

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