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Apple Car:

Who Led the Effort?Management TurnoverApple Cancels Electric Car
CarPlay StrategyExec Leaves for Rivian
BackForward
Technology

Apple to Wind Down Electric Car Effort After Decadelong Odyssey

  * Executives tell staff to end work on endeavor known as Titan
  * Employees on some car teams will move to Apple's AI division

Apple Inc. is canceling a decadelong effort to build an electric car,
according to people with knowledge of the matter, abandoning one of
the most ambitious projects in the history of the company. Mark
Gurman reports.Source: Bloomberg
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By Mark Gurman
February 27, 2024 at 1:59 PM EST
Updated on
February 27, 2024 at 4:16 PM EST
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Apple Inc. is canceling a decadelong effort to build an electric car,
according to people with knowledge of the matter, abandoning one of
the most ambitious projects in the history of the company.

Apple made the disclosure internally Tuesday, surprising the nearly
2,000 employees working on the project, said the people, who asked
not to be identified because the announcement wasn't public. The
decision was shared by Chief Operating Officer Jeff Williams and
Kevin Lynch, a vice president in charge of the effort, according to
the people.

 
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