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Search the Legal Library instead. Breadcrumb 1. Home 2. News and Events 3. News 4. Press Releases For Release FTC Proposes New Protections to Combat AI Impersonation of Individuals Agency finalizes rule banning government and impersonation fraud and seeks to extend protections to individuals February 15, 2024 FacebookTwitterLinkedIn Tags: * Consumer Protection * Bureau of Consumer Protection * Imposter * government * deceptive/misleading conduct * Technology * Advertising and Marketing * Tech * Artificial Intelligence The Federal Trade Commission is seeking public comment on a supplemental notice of proposed rulemaking that would prohibit the impersonation of individuals. The proposed rule changes would extend protections of the new rule on government and business impersonation that is being finalized by the Commission today. The agency is taking this action in light of surging complaints around impersonation fraud, as well as public outcry about the harms caused to consumers and to impersonated individuals. Emerging technology - including AI-generated deepfakes - threatens to turbocharge this scourge, and the FTC is committed to using all of its tools to detect, deter, and halt impersonation fraud. The Commission is also seeking comment on whether the revised rule should declare it unlawful for a firm, such as an AI platform that creates images, video, or text, to provide goods or services that they know or have reason to know is being used to harm consumers through impersonation. "Fraudsters are using AI tools to impersonate individuals with eerie precision and at a much wider scale. With voice cloning and other AI-driven scams on the rise, protecting Americans from impersonator fraud is more critical than ever," said FTC Chair Lina M. Khan. "Our proposed expansions to the final impersonation rule would do just that, strengthening the FTC's toolkit to address AI-enabled scams impersonating individuals." The supplemental notice of proposed rulemaking is being issued in response to comments received during the public comment period on the government and business impersonation rule that pointed to the additional threats and harms posed by impersonation of individuals. As scammers find new ways to defraud consumers, including through AI-generated deepfakes, this proposal will help the agency deter fraud and secure redress for harmed consumers. Final Rule on Government and Business Impersonation In addition to the supplemental notice, the FTC has finalized the Government and Business Impersonation Rule, which gives the agency stronger tools to combat scammers who impersonate businesses or government agencies, enabling the FTC to directly file federal court cases aimed at forcing scammers to return the money they made from government or business impersonation scams. This is particularly important given the Supreme Court's April 2021 ruling in AMG Capital Management LLC v. FTC, which significantly limited the agency's ability to require defendants to return money to injured consumers. Government and business impersonation scams have cost consumers billions of dollars in recent years, and both categories saw significant increases in reports to the FTC in 2023. The rule authorizes the agency to fight these scams more effectively. For example, the rule would enable the FTC to directly seek monetary relief in federal court from scammers that: * Use government seals or business logos when communicating with consumers by mail or online. * Spoof government and business emails and web addresses, including spoofing ".gov" email addresses or using lookalike email addresses or websites that rely on misspellings of a company's name. * Falsely imply government or business affiliation by using terms that are known to be affiliated with a government agency or business (e.g., stating "I'm calling from the Clerk's Office" to falsely imply affiliation with a court of law). The publication of the final rule comes after the two rounds of public comment in response to an advance notice of proposed rulemaking issued in December 2021, a notice of proposed rulemaking issued in September 2022, and an informal hearing in May 2023. The Commission vote to issue the final rule and the supplemental notice of proposed rulemaking and to publish them in the Federal Register was 3-0. Chair Lina M. Khan issued a separate statement that was joined by Commissioners Rebecca Kelly Slaughter and Alvaro M. Bedoya. Both items will appear in the Federal Register shortly. The final rule on government and business impersonation will become effective 30 days from the date it is published in the Federal Register. The public comment period for the SNPRM will be open for 60 days following the date it is published in the Federal Register, and instructions for how to comment will be included in the notice. The Federal Trade Commission works to promote competition and protect and educate consumers. Learn more about consumer topics at consumer.ftc.gov, or report fraud, scams, and bad business practices at ReportFraud.ftc.gov. 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Press Release Reference FTC Proposes New Rule to Combat Government and Business Impersonation Scams Contact Information Contact for Consumers FTC Consumer Response Center 877-382-4357 https://reportfraud.ftc.gov Media Contact Jay Mayfield Office of Public Affairs 202-326-2656 Related actions Statement of Chair Khan, Joined by Commissioners Slaughter and Bedoya, Regarding the Final Trade Regulation Rule on Impersonation of Government and Businesses Proposed Amendments to Trade Regulation Rule on Impersonation of Government and Businesses 16 CFR Part 461: Trade Regulation Rule on Impersonation of Government and Businesses For Businesses Blog: New Impersonator Rule gives FTC a powerful tool for protecting consumers and businesses Topics Office of Technology Protecting Consumers Competition in the Technology Marketplace Return to top Menu Secondary Menu * Report Fraud * Sign Up for Consumer Alerts * Search the Legal Library Main navigation * Enforcement + Cases and Proceedings + Premerger Notification Program + Merger Review + Anticompetitive Practices + Rulemaking + Statutes + Competition and Consumer Protection Guidance Documents + Warning Letters + Consumer Sentinel Network + Criminal Liaison Unit + FTC Refund Programs + Notices of Penalty Offenses + Competition Matters Blog * Policy + Advocacy and Research + Advisory Opinions + Cooperation Agreements + Federal Register Notices + Reports + Public Comments + Studies + Testimony + Policy Statements + International * Advice and Guidance + Consumer Advice + Military Consumer + Consumer.gov + Business Guidance + Competition Guidance + Bulk Publications * News and Events + News + Events + Features + Topics + Data and Visualizations + Contests + Stay Connected * About the FTC + Mission + History + Commissioners and Staff + Bureaus and Offices + Budget and Strategy + Office of Inspector General + Careers at the FTC + Contact Footer * Privacy Policy * Policy and Notices * Accessibility * FOIA * No FEAR Act * Office of Inspector General * USA.gov