https://lgrmag.com/news/light-bio-to-introduce-bioluminescent-petunias-into-u-s-market/ [lgr-white] [ ]Search * Subscribe/Renew * Advertise * Contact * Marketing * Merchandising * Management * Products + Product Marketplace + Editors' Picks + Submit a Product * Inspiration Book * Magazine * Resources + Innovators of the Year + Thriving in 2023 Guide + Calendar + Webinars + Videos * * * * * Light Bio to introduce bioluminescent petunias into U.S. market Feb 1, 2024 Bioluminescent petunias now available for U.S. market Light Bio, a synthetic biology startup, announced that it is now selling its bioluminescent petunias in the U.S. With support from biotech leaders such as NFX and Ginkgo Bioworks, Light Bio is reimagining the horticultural industry by introducing a new category of plants that emit an ethereal glow. People are fascinated with glowing plants, and scientists have now revealed how to make these much brighter. This significant achievement, documented in Nature Methods, details genetic modifications that enhance bioluminescence in a variety of plants by up to 100 times. The team of 26 scientists created the brighter plants by optimizing genes isolated from multiple species of luminous mushrooms. The new research builds on an earlier discovery for creating continuously glowing plants by inserting DNA obtained from the mushrooms. Those researchers had revealed a surprising similarity between mushroom bioluminescence and plant metabolism, allowing for more visible light than was previously possible. In this new report, the scientists have adapted the inserted genes to further boost luminescence. Beginning in April, glowing petunias will be available under the brand Firefly Petunia, so named because the bright buds resemble fireflies. Last September, the USDA reportedly determined through its independent evaluation that Light Bio's genetically engineered Firefly Petunia may be safely grown and bred in the U.S. Light Bio is taking orders at light.bio. Tags: Breeders, New Varieties, petunias RELATED Wave petunias to bring color to 2024 GRAMMY Awards Wave petunias to bring color to 2024 Grammy Awards Pacific Plug & Liner Taking on trends at California Spring Trials 2023 [outdoor-backyard-150] Monrovia releases customers' top trends for 2023 Oglesby Plants introduces new caladium Oglesby Plants to introduce new caladium at TPIE Current Issue [LGR_Feb24_Cover-220x300] As seen in the March 2024 issue of Lawn & Garden Retailer The importance of community relationships A natural selection: What's new in natural plant care Exciting news! Should you start a winter vegetable market? Strong leadership breeds success: Are you ready to step up? view more >> Inspiration Book [Screen-Shot-2013-10-17-at-2] [Screen-Shot-2014-02-25-at-10] [sign-Burger-Farm-and-Garden-Cen] Tagawa Gardens [magnet-works-Studio-M-200x3] [miniature-2-Benken-Garden-Center-Florist-] [Dundee_IMG_1924-300x200] Ashcombe Farm and Greenhouses Moore & Moore Garden Center Sheiyah Market [SHORTYS-GARDEN-AND-HOME_0-2] Ashcombe Farm and Greenhouses [horttv]Videos * [emerald-coast-growers-highlights] Emerald Coast Growers Highlights Collections in Resource Guide * [Hort-TV-In-Room-2019-Cultivate] Hort TV -- Inside Look at Cultivate'19 * [cast-2019-new-introductions-by-j] CAST 2019: New Introductions by J. Berry * Crown Jewel Begonia CAST 2019: Crown Jewel Begonias by J. Berry News February 14, 2024 Shoppe Object breaks records with at winter show February 14, 2024 Ferry-Morse releases Colossal Collection of seeds February 14, 2024 All-America Selections, National Garden Bureau merge February 13, 2024 Dummen Orange promotes Frank Magnusson February 9, 2024 $4.1 million in grants issued to help monarch butterfly, other pollinators February 9, 2024 Farwest Show seeks speakers February 9, 2024 Green Career Week begins March 4 February 9, 2024 Perennial Plant Foundation accepting applications for 2024 scholarships view more >> [lgr-black] 75 Applewood Drive, Suite A PO Box 128 Sparta, MI 49345 [email protected] 616.520.2137 (c) 2024 Great American Media Services. All rights reserved. Website Development by Deyo Designs * About Us * Subscribe/Renew * Advertise * Contact * Submit a Product * Privacy Policy * Cookie Policy * Terms of Use * Update Your Subscription Address * Do not sell or share my personal information [LGR_Feb24_Cover-750x1024] Get one year of Lawn & Garden Retailer in both print and digital editions for free. Interested in reading the print issue of LGR? Subscribe Today >> Be sure to check out our sister site. [gpnsmall] * Marketing * Merchandising * Management * Products + Editors' Picks + Submit a Product * Inspiration Book * Magazine * Resources + Thriving in 2023 Guide + Events + Webinars * Subscribe/Renew * Advertise * Contact + Privacy Policy + Cookie Policy + Terms of Use [ ]