https://searchengineland.com/google-search-officially-retires-cache-link-437122 Search Engine Land sel logo Newsletters * Trending: Algo updates * SEO + > All SEO + > What Is SEO? + > Google algorithm updates + > Ecommerce + > Content + > Enterprise + > International + > Link building + > Local marketing + > SEO Periodic Table + > All topics * PPC + > All PPC + > What is PPC? + > Paid search + > Paid social + > Video + > PPC Periodic Table + > All topics * Platforms + > Google + > Amazon + > Apple + > DuckDuckGo + > Meta + > Microsoft + > Pinterest + > Shopify + > Snapchat + > TikTok + > Twitter + > WordPress + > YouTube + > All platforms * SMX * Webinars * Intelligence reports * White papers * Newsletter * About + > About Search Engine Land + > Newsletter + > Third Door Media + > Advertise + > Staff * SearchBot + > Welcome to SearchBot + > Personas + > SearchBot image generator + > SearchBot FAQ + > SearchBot blog Search the Search Engine Land site [ ] Search Search Engine Land >> SEO >> Google Search officially retires cache link Google Search officially retires cache link Google might add links to the Wayback Machine in place of the cache link. Barry Schwartz on February 1, 2024 at 4:06 pm | Reading time: 2 minutes Chat with SearchBot Chat with SearchBot SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land account, log in now. Otherwise, register here! Close Google officially removed the cache link from the Google Search results snippets last week and Google confirmed that it will remove the cache functionality completely in the near future. Danny Sullivan, Google's Search Liaison told us that Google has "decided to retire it" and removed it from the Google Search result pages and will soon remove the cache completely. Cache removed. Around January 25th I reported on the Search Engine Roundtable that the cache link was removed from the search results snippet. As you can see from this screenshot, the cache link is completely missing: Google Cache Link Gone 1706180510Google Cache Link Gone 1706180510 Cache operator works for now... But the cache operator currently works, at least for the time being. Google [cache:domain.com] - so for example, this site - you can search for [https://www.google.com/ search?q=cache:seroundtable.com] and the cache will work. Cache operator will stop working. But Google said this too will be retired and stop working. "You're going to see cache: go away in the near future, too," Sullivan wrote. Noarchive. Google said you can keep the noarchive tags there, Google will still respect it. Sullivan wrote, "But wait, I hear you ask, what about noarchive? We'll still respect that; no need to mess with it. Plus, others beyond us use it." Wayback machine instead. Sullivan added that he would like to see Google add links to the Wayback Machine so users can get access to the archived versions of those pages. "Personally, I hope that maybe we'll add links to @internetarchive from where we had the cache link before, within About This Result. It's such an amazing resource. For the information literacy goal of About The Result, I think it would also be a nice fit -- allowing people to easily see how a page changed over time. No promises. We have to talk to them, see how it all might go -- involves people well beyond me. But I think it would be nice all around," Sullvian wrote. Why we care. While the cache is not a good use for debugging SEO issues, it has become a defacto tool for many SEOs and searchers over the years. But Google decided it is time for it to go and we will have to find alternatives. The Wayback Machine is an excellent way to see older versions of specific URLs, and it is free. --------------------------------------------------------------------- Add Search Engine Land to your Google News feed. Google NewsGoogle News --------------------------------------------------------------------- Related stories Transform enterprise SEO challenges into opportunities Google Bard adds image generation How to make SEO and CRO more human with behavioral psychology Google Search investigating another indexing issue Google showing TikTok videos in featured snippets, SGE New on Search Engine Land Google exec addresses advertisers' automation concerns Bing Deep Search is rolling out to more users Google revamps SEO Starter Guide to focus on a starter audience The latest jobs in search marketing Generative AI to create content: To use or not to use it? About the author Barry SchwartzBarry Schwartz Staff Barry Schwartz Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here. Related topics GoogleGoogle SEOSEO Get the daily newsletter search marketers rely on. [ ] Business email address [ ] Subscribe Processing... See terms. Attend our events Search Marketing ExpoSearch Marketing Expo Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue. Online Feb. 28-29: SMX Master Classes Online June 11-12: SMX Advanced Online Nov. 13-14: SMX Next Search Engine Land AwardsSearch Engine Land Awards Martech: Martech is MarketingMartech: Martech is Marketing Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges. April 15-17, 2020: San Jose Dig deeper into SEO: What Is SEO - Search Engine Optimization? SEM career playbook: Overview of a growing industry Web hosting for SEO: Why it's important See more SEO Webinars Leverage AI-driven SEO to Increase Traffic, Revenue and Online Reputation AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024 Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud See more webinars Intelligence reports Email Marketing Platforms: A Marketer's Guide Customer Data Platforms: A Marketer's Guide Marketing Automation Platforms: A Marketer's Guide See more intelligence reports Featured white paper Composable DXP Buyer's Guide: Build Future-Ready Digital Experiences See more white papers Search our site Search the Search Engine Land site [ ] Search SearchBot Meet your new AI-powered marketing assistant! Start chatting now! Get the must-read newsletter for search marketers. [ ] Business email address [ ] Subscribe Processing... Topics * SEO * PPC * Platforms * All topics * SearchBot Our events * Search Marketing Expo - SMX * MarTech About * About us * Contact * Privacy * Terms * AI policy * Marketing opportunities * Staff * Login Follow us * Facebook * X (formerly Twitter) * LinkedIn * Newsletters * RSS * YouTube (c) 2024 Third Door Media, Inc. All rights reserved. Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication. Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok