https://cloud.google.com/blog/products/networking/eliminating-data-transfer-fees-when-migrating-off-google-cloud/

Jump to Content
 
Cloud
Blog
Contact sales Get started for free
[                    ]
 
Cloud
Blog

  * Solutions & technology
      + AI & Machine Learning
      + API Management
      + Application Development
      + Application Modernization
      + Chrome Enterprise
      + Compute
      + Containers & Kubernetes
      + Data Analytics
      + Databases
      + DevOps & SRE
      + Maps & Geospatial
      + Security & Identity
      + Infrastructure
      + Infrastructure Modernization
      + Networking
      + Productivity & Collaboration
      + SAP on Google Cloud
      + Storage & Data Transfer
      + Sustainability
  * Ecosystem
      + IT Leaders
      + Industries
          o Financial Services
          o Healthcare & Life Sciences
          o Manufacturing
          o Media & Entertainment
          o Public Sector
          o Retail
          o Supply Chain
          o Telecommunications
      + Partners
      + Startups & SMB
      + Training & Certifications
      + Inside Google Cloud
      + Google Cloud Next & Events
      + Google Maps Platform
      + Google Workspace
  * Developers & Practitioners
  * Transform with Google Cloud

Contact sales Get started for free
[                    ]
Networking

Cloud switching just got easier: Removing data transfer fees when
moving off Google Cloud

January 11, 2024

  *  
  *  
  *  
  *  

Amit Zavery

GM/VP, Head of Platform, Google Cloud

Join us at Google Cloud Next

Early bird pricing available now through Jan 31st.

Register

At Google Cloud, we work to support a thriving cloud ecosystem that
is open, secure, and interoperable. When customers' business needs
evolve, the cloud should be flexible enough to accommodate those
changes.

Starting today, Google Cloud customers who wish to stop using Google
Cloud and migrate their data to another cloud provider and/or on
premises, can take advantage of free network data transfer to migrate
their data out of Google Cloud. This applies to all customers
globally. You can learn more here.

Eliminating data transfer fees for switching cloud providers will
make it easier for customers to change their cloud provider; however,
it does not solve the fundamental issue that prevents many customers
from working with their preferred cloud provider in the first place:
restrictive and unfair licensing practices.

Certain legacy providers leverage their on-premises software
monopolies to create cloud monopolies, using restrictive licensing
practices that lock in customers and warp competition.

The complex web of licensing restrictions includes picking and
choosing who their customers can work with and how; charging 5x the
cost if customers decide to use certain competitors' clouds; and
limiting interoperability of must-have software with competitors'
cloud infrastructure. These and other restrictions have no technical
basis and may impose a 300% cost increase to customers. In contrast,
the cost for customers to migrate data out of a cloud provider is
minimal.

Making it easier for customers to move from one provider to another
does little to improve choice if customers remain locked in with
restrictive licenses. Customers should choose a cloud provider
because it makes sense for their business, not because their legacy
provider has locked them in with overly restrictive contracting terms
or punitive licensing practices.

The promise of the cloud is to allow businesses and governments to
seamlessly scale their technology use. Today's announcement builds on
the multiple measures in recent months to provide more value and
improve data transfer for large and small organizations running
workloads on Google Cloud.

We will continue to be vocal in our efforts to advocate on behalf of
our cloud customers -- many of whom raise concerns about legacy
providers' licensing restrictions directly with us. Much more must be
done to end the restrictive licensing practices that are the true
barrier to customer choice and competition in the cloud market.

Posted in

  * Networking
  * Cost Management
  * Cloud Migration

Related articles

 
https://storage.googleapis.com/gweb-cloudblog-publish/images/
Google_Cloud_AIML_thumbnail.max-700x700.jpg
AI & Machine Learning

Explain and customize cloud networking with Duet AI

By Max Saltonstall * 2-minute read

 
https://storage.googleapis.com/gweb-cloudblog-publish/images/
DO_NOT_USE_.max-700x700.jpg
Networking

Live streaming with Media CDN and Google Cloud Load Balancer

By Kishore Jagannath * 3-minute read

 
https://storage.googleapis.com/gweb-cloudblog-publish/images/
advance_networking_demos.max-700x700.jpg
Networking

Advanced Networking Demos Cloud Firewall Plus, NCC VPC spokes & NFO
edition

By Ammett Williams * 2-minute read

 
https://storage.googleapis.com/gweb-cloudblog-publish/images/
DO_NOT_USE_.max-700x700.jpg
Networking

Troubleshoot your network with Connectivity Tests

By Oran Kelly * 3-minute read

Footer Links

Follow us

  *  
  *  
  *  
  *  
  *  

 

  * Google Cloud
  * Google Cloud Products
  * Privacy
  * Terms
  * Cookies management controls

  * Help
  * [Language  ]