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Please check back later. Ad Feedback How Microsoft is making a mess of the news after replacing staff with AI Donie O'Sullivan By Donie O'Sullivan and Allison Gordon, CNN 7 minute read Updated 11:11 AM EDT, Thu November 2, 2023 Link Copied! FILE PHOTO: Logo of Microsoft is pictured on its office building in Beijing, China May 25, 2023. REUTERS/Tingshu Wang/File Photo/File Photo Video Ad Feedback How Microsoft's AI is messing up the news 04:54 - Source: CNN Latest Videos 17 videos FILE PHOTO: Logo of Microsoft is pictured on its office building in Beijing, China May 25, 2023. REUTERS/Tingshu Wang/File Photo/File Photo Video Ad Feedback How Microsoft's AI is messing up the news 04:54 Now playing - Source: CNN Trump Jr court Video Ad Feedback Trump Jr. pivots blame on his experts in testimony 00:57 Now playing - Source: CNN trump gaffe vpx Video Ad Feedback See Trump's gaffe while talking about world leader 02:06 Now playing - Source: CNN Josh Paul vpx Video Ad Feedback 'No questions asked': Ex-US official explains why he resigned over Israel 01:27 Now playing - Source: CNN ty cobb Video Ad Feedback Ex-Trump WH lawyer weighs in on Trump gag order reinstated 01:56 Now playing - Source: CNN Chris Christie 2 Video Ad Feedback Why Chris Christie wants Donald Trump on Colorado ballot in 2024 01:13 Now playing - Source: CNN wolf blitzer idf spokesperson Video Ad Feedback 'You decided to still drop a bomb': Wolf Blitzer presses IDF spokesman on Israeli airstrike on refugee camp 01:02 Now playing - Source: CNN shimon maine gov vpx Video Ad Feedback CNN reporter confronts Maine governor over previous warning about Lewiston shooter 01:39 Now playing - Source: CNN Tampa Police Department Chief Video Ad Feedback Hear from authorities after man charged in Tampa shooting 01:23 Now playing - Source: Bay News 9 Matthew Perry Video Ad Feedback Matthew Perry, 'Friends' star, dead at 54, LA Times reports 01:43 Now playing - Source: CNN PENCE Video Ad Feedback Mike Pence announces end of presidential campaign 01:06 Now playing - Source: CNN MAINE GOVERNOR Video Ad Feedback Maine governor speaks after shooting suspect found dead 00:39 Now playing - Source: CNN Juliette Kayyem Video Ad Feedback 'Odd': Analyst describes Lewiston police press conference 01:44 Now playing - Source: CNN john miller manhunt Video Ad Feedback Search for suspected gunman expands to local river. Here's why 01:51 Now playing - Source: CNN WASHINGTON, DC - APRIL 06: U.S. Rep. Dean Phillips (D-MN) attends a news conference on Iran negotiations on Capitol Hill, April 06, 2022 in Washington, DC. The group said the Biden Administration should not remove sanctions until they are certain Iran is no longer developing nuclear weapons and threatening regional security. (Photo by Kevin Dietsch/Getty Images) Video Ad Feedback Hear who Dean Phillips thinks will win a Trump vs Biden election 01:44 Now playing - Source: CNN Leroy Walker Sr intv vpx Video Ad Feedback 'I just can't hate him': Father of shooting victim on how he's finding compassion 02:52 Now playing - Source: CNN Police respond to an active shooter situation in Lewiston, Maine, Wednesday, Oct. 25, 2023. (AP Photo/Robert F. Bukaty) Video Ad Feedback Here's what we know about the Maine shooting suspect 02:27 Now playing - Source: CNN See More Videos CNN -- False claims that President Joe Biden fell asleep during a moment of silence for victims of the Maui wildfire. A conspiracy theory that the latest surge in Covid-19 cases is being orchestrated by the Democratic Party ahead of the election. An obituary for a late NBA player that described him as "useless." These false and bizarre stories aren't showing up on some far-flung corner of the internet -- they're being published by Microsoft. The company's homepage, also known as MSN.com and Microsoft Start, remains one of the world's most trafficked websites and a place where millions of Americans get their news every day. But Microsoft's decision to increasingly rely on the use of automation and artificial intelligence over human editors to curate its homepage appears to be behind the site's recent amplification of false and bizarre stories, people familiar with how the site works told CNN. The site, which comes pre-loaded as the default start page on devices running Microsoft software, including on Microsoft's latest "Edge" browser, the successor of the company's Internet Explorer browser, employed more than 800 editors in 2018 to help select and curate news stories shown to millions of readers around the world. But in recent years Microsoft has laid off editors, some of whom were told they were being replaced by "automation," what they understand to be AI. Microsoft's early investment in OpenAI --the creators of the buzzy ChatGPT app -- has put it at the forefront of the promising and potentially perilous AI revolution even as the tech giant's president has publicly lectured on the responsible use of the technology. But the apparent role of AI in Microsoft's recent amplification of bogus stories raises questions about the company's public adoption of the nascent technology and for the journalism industry as a whole. The Guardian Concerns and tensions about Microsoft's use of AI in its news content boiled over on Tuesday when Britain's The Guardian newspaper accused the company of damaging the paper's reputation after it published an article from the outlet on its site. To power its highly trafficked news portal, Microsoft has established licensing agreements with major news organizations around the world, including The Guardian and CNN, that allow the tech giant to republish their articles in exchange for a share of the advertising revenue. Last week, The Guardian published an article about Lilie James, a 21-year-old woman who was found dead with serious head injuries at a school in Sydney, Australia. James' murder led to an outpouring of grief and prompted a national conversation in Australia about violence against women. But when MSN republished The Guardian's story, it accompanied it with an AI-generated poll asking readers, "What do you think is the reason behind the woman's death?" And listed three options: murder, accident, or suicide. The poll prompted criticism from Microsoft's readers, "This has to be the most pathetic, disgusting poll I've ever seen," one person wrote. Anna Bateson, the chief executive of the Guardian Media Group, said in a sharply worded letter to Microsoft and obtained by CNN, that the auto-generated poll was a "deeply concerning" application of the company's AI technology and demanded Microsoft take full responsibility. "Not only is this sort of application potentially distressing for the family of the individual who is the subject of the story, it is also deeply damaging to the Guardian's hard-won reputation for trusted, sensitive journalism, and to the reputation of the individual journalists who wrote the original story," Bateson wrote in a letter Tuesday to Microsoft President Brad Smith.[S::S] Bateson said Microsoft's use of the AI-generated poll alongside the article was "exactly the sort of instance that we have warned about in relation to news" and was "a key reason why we have previously requested to your teams that we do not want Microsoft's experimental genAI technologies applied to journalism licensed from the Guardian." A Microsoft spokesperson said the company was disabling all polls on news articles and said the company was "investigating the cause of the inappropriate content. A poll should not have appeared alongside an article of this nature, and we are taking steps to help prevent this kind of error from reoccurring in the future." Fake news MSN website is seen on a laptop on November 2, 2023. MSN website is seen on a laptop on November 2, 2023. Brook Joyner/CNN But the distasteful poll was not the first public blunder caused by Microsoft's embrace of AI. In August, MSN featured a story on its homepage that falsely claimed President Joe Biden had fallen asleep during a moment of silence for victims of the catastrophic Maui wildfire. The next month, Microsoft republished a story about Brandon Hunter, a former NBA player who died unexpectedly at the age of 42, under the headline, "Brandon Hunter useless at 42." Then, in October, Microsoft republished an article that claimed that San Francisco Supervisor Dean Preston had resigned from his position after criticism from Elon Musk. The story was entirely false. Some of the articles featured by Microsoft were initially published by obscure websites that might have gone unnoticed amid the daily deluge of online misinformation that circulates every day. But Microsoft's decision to republish articles from fringe outlets has elevated those stories to potentially millions of additional readers, breathing life into their claims. Editors who formerly worked for Microsoft told CNN that these kinds of false stories, or virtually any other articles from low-quality websites, would not be prominently featured by Microsoft were it not for its use of AI. Unreliable sources Ryn Pfeuffer. Ryn Pfeuffer. CNN Ryn Pfeuffer, who worked intermittently as a contractor for Microsoft for eight years, said she received a call in May 2020 with the news that her entire team was being laid off. 2020 was the year, a Microsoft spokesperson told CNN in a statement on Wednesday, that the company began transitioning to a "personalized feed" that is "tailored by an algorithm to the interests of our audiences." As an editor on the site's lifestyle vertical, Pfeuffer's job involved choosing and curating stories to feature across Microsoft's sites. "We had a really tight knit, super talented editorial team and we had all worked together for a long time," Pfeuffer told CNN. The group, which included veteran journalists, took their responsibilities as curators seriously, she said.[S::S] "I don't think people realize how many people use [MSN]," she told CNN. "You had to be responsible what you put on the site because so many people would read it and could be swayed by it." Microsoft refused to say how many, if any, human editors still work on curating the site or if it is all done by AI and algorithms. Scrolling through the Microsoft homepage a few weeks ago, Pfeuffer said it appeared unrecognizable to the portal she and her colleagues once curated. Not only have objectively false and outlandish stories been featured on the site, but overtly hyper-partisan articles with headlines like "Should America Get Rid of Biden for Good?" and "A Darker Side of the Catastrophe Unfolding Under Joe Biden" have also gained prominence. Those stories, which CNN has observed on Microsoft's homepage, were not published by credible and established news organizations, but instead originated on smaller sites with little or no information about who is behind them or details on their editorial standards. Pfeuffer said these sites and headlines would never have been featured prominently on the Microsoft homepage while she and her editorial colleagues worked there, and said she was appalled that "they have these websites that seem like facts, that are not legit news sources pumping out disinformation on the homepage." "We tried to cover everything very fairly from all sides and not take a political stance on topics," she told CNN. Homepage by default It was sensationalist headlines like these that caught the attention of Ferris Kawar, a father of two and sustainability manager in Santa Monica, California. Kawar's default web browser changed to Microsoft Edge after a recent software update, and with it his homepage switched to Microsoft. "It felt like I was standing in line at the grocery store reading a National Enquirer front page," Kawar told CNN. "I think Microsoft is a fairly trustworthy company," he said. "I don't think of them as political in any way. But this definitely seemed like the content that was being pushed definitely skewed to the right." Tight-lipped Microsoft Microsoft and its president Brad Smith have published extensively about the responsible use of AI. But the company offered very few specifics when asked questions by CNN. A Microsoft spokesperson said in a statement Wednesday "As with any product or service, we continue to adjust our processes and are constantly updating our existing policies and defining new ones to handle emerging trends. We are committed to addressing the recent issue of low quality articles contributed to the feed and are working closely with our content partners to identify and address issues to ensure they are meeting our standards." But in its letter to the company on Tuesday, The Guardian said the tech company "had failed to substantively respond" to the newspaper's questions about how AI would be used around its journalism. Kawar's homepage is no longer Microsoft and he's changed his default browser back to his preferred option of Google Chrome. But millions of others around the world are still getting their news from Microsoft. "If they are going to have a front page that is all about news then they should take that responsibility seriously and understand that it has implications for society," Kawar said. Related Ad Feedback More from CNN Business Britain's Prime Minister Rishi Sunak, left, shakes hands with Tesla and SpaceX's CEO Elon Musk after an in-conversation event in London, Thursday, Nov. 2, 2023. Sunak discussed AI with Elon Musk in a conversation that is played on the social network X, which Musk owns.(AP Photo/Kirsty Wigglesworth, Pool) Kirsty Wigglesworth/AP Elon Musk and Britain's PM Rishi Sunak discuss AI's risks and rewards Nov 02, 2023 New Apple iPhone 15 models are displayed in the Apple The Grove store on the phone's worldwide release day on September 22, 2023 in Los Angeles, California. The four new iPhone handsets feature a titanium frame, 48 megapixel main camera, and a USB-C charging cable. Mario Tama/Getty Images Apple's slower device sales continue to weigh on earnings Nov 02, 2023 Ad Feedback CNN Business Videos angelyn richard burk cruise living A retired couple sold their home to live on a cruise ship. This is how much they're saving Nov 02, 2023 FILE PHOTO: Logo of Microsoft is pictured on its office building in Beijing, China May 25, 2023. REUTERS/Tingshu Wang/File Photo/File Photo Tingshu Wang/Reuters How Microsoft's AI is messing up the news Nov 02, 2023 exp 60 Second Economy Azerbaijan_00000701.png 60 Second Economy Azerbaijan Nov 01, 2023 exp 60 Second Economy Bahamas_00002101.png 60 Second Economy Bahamas Nov 01, 2023 Ad Feedback Ad Feedback [ ] Search Log In My Account * Settings * Topics You Follow * Log Out Your CNN account Log in to your CNN account --------------------------------------------------------------------- Live TV Audio --------------------------------------------------------------------- * Gift Ideas * Electronics * Fashion * Beauty * Health & Fitness * Home * Reviews * Deals * Money * Travel * Outdoors * Pets Follow CNN Underscored * * * --------------------------------------------------------------------- * US + Crime + Justice + Energy + Environment + Extreme Weather + Space + Science * World + Africa + Americas + Asia + Australia + China + Europe + India + Middle East + United Kingdom * Politics + SCOTUS + Congress + Facts First + 2024 Elections * Business + Tech + Media + Calculators + Videos * Markets + Pre-markets + After-Hours + Market Movers + Fear & Greed + World Markets + Investing + Markets Now + Before the Bell + Nightcap * Opinion + Political Op-Eds + Social Commentary * Health + Life, But Better + Fitness + Food + Sleep + Mindfulness + Relationships * Entertainment + Movies + Television + Celebrity * Tech + Innovate + Gadget + Foreseeable Future + Mission: Ahead + Upstarts + Work Transformed + Innovative Cities * Style + Arts + Design + Fashion + Architecture + Luxury + Beauty + Video * Travel + Destinations + Food & Drink + Stay + News + Videos * Sports + Pro Football + College Football + Basketball + Baseball + Soccer + Olympics + Hockey * Videos + Live TV + CNN Headlines + CNN Max + Digital Studios + CNN Films + HLN + TV Schedule + TV Shows A-Z + CNNVR * Audio * CNN Underscored + Electronics + Fashion + Beauty + Health & Fitness + Home + Reviews + Deals + Money + Gifts + Travel + Outdoors + Pets + CNN Store * Coupons * Weather + Climate + Storm Tracker + Wildfire Tracker + Video * About CNN + Photos + Investigations + CNN Profiles + CNN Leadership + CNN Newsletters + Work for CNN --------------------------------------------------------------------- Audio Live TV Follow CNN Business * * * * Log In My Account * Settings * Topics You Follow * Log Out Your CNN account Log in to your CNN account --------------------------------------------------------------------- Most stock quote data provided by BATS. 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