https://www.edisonresearch.com/weekly-insights-8-23-2023-on-demand-audio-passes-linear-audio/

  

  * Media Research
  * Election Polling
  * Consumer Surveys
  * Out-of-Home Research
  * Podcast Research

1.908.707.4707
Edison Research

  * About Us
      + Careers at Edison Research
      + Global Research
      + The Research Moms
  * The Infinite Dial(r)
  * Share of Ear(r)
  * Other Studies
      + Edison Podcast Metrics
      + Marketplace-Edison Research Survey
      + Smart Audio Report
  * Contact Us
  * Search

Blog - Latest News
You are here: Home / Featured / Weekly Insights 8.23.2023 On-Demand
Audio Passes Linear Audio
[david-pupaza-Km5J-KCP1Mw-unsplash-845x321]

Weekly Insights 8.23.2023 On-Demand Audio Passes Linear Audio

August 23, 2023/in Featured, Media Research, Share of Ear /by Edison
Research

This post is from Edison's Weekly Insights email. Please click here
if you would like to subscribe.

Edison Research has been tracking all forms of "linear" audio (radio
over the air, radio streams, Pandora's free radio service, satellite
radio, etc.) and comparing it to all forms of on-demand audio content
(paid streaming, podcasts, owned music, etc.) in our Share of Ear
service for nearly a decade. 

As you can see in the graphic below, our latest quarterly report is
the moment when on-demand passed linear consumption for the first
time.  As of Q2, 2023, 50.3% of all daily audio time consumed by
those in the U.S. age 13+ is on on-demand platforms and 49.7% is on
linear platforms.

[On-Demand-Passes-Linear-graphic]

At the end of 2015, a scant seven and one-half years ago, the margin
between linear listening and on-demand listening was 38 percentage
points.  But drop by drop, quarter by quarter and year by year, the
margin was erased, and now on-demand leads.   

The growth of podcast listening is part of the reason for this
change.  Podcasting has attuned hundreds of millions of listeners
worldwide to the habit of choosing the right audio content at the
right time and hitting play.  The same goes for music - once people
got used to the ability to choose a specific song or playlist, and of
course skip songs - it became hard for many to go back to the 'lean
back' experience of listening to radio or linear streams.  

This is not a situation where on-demand will grow forever and someday
linear will go to zero.  Some people prefer linear listening, and
even those who mostly prefer on-demand consume at least some linear
content.  But it is about as safe a bet as one can make that the
trendlines in the graph above will continue well out into the
future.  

Share this entry

  * Share on Facebook
  * Share on Twitter
  * Share on Google+
  * Share on Pinterest
  * Share on Linkedin
  * Share on Tumblr
  * Share on Vk
  * Share on Reddit
  * Share by Mail

https://www.edisonresearch.com/wp-content/uploads/2023/08/
david-pupaza-Km5J-KCP1Mw-unsplash-scaled.jpg 1707 2560 Edison
Research http://www.edisonresearch.com/wp-content/uploads/2014/06/
edison-logo-300x137.jpg Edison Research2023-08-23 15:50:362023-08-23
15:50:36Weekly Insights 8.23.2023 On-Demand Audio Passes Linear Audio

Infinite Dial 2023

The Social Habit

Edison Podcast Metrics

Click here to subscribe to our Weekly Insights email newsletter.

search edison research

[] [                    ]
contact edison research

phone: +1.908.707.4707
fax: +1.908.707.4740

We'd love to chat. If you have any questions about Edison, our
services, custom research or just have a consumer research problem to
solve, we're here to help.

Connect with Edison Research on LinkedInFollow Edison Research on
TwitterSubscribe to the Edison Research RSS Feed

Recent Blog Posts

  * [davi]Weekly Insights 8.23.2023 On-Demand Audio Passes Linear
    AudioAugust 23, 2023 - 3:50 pm
  * [SOE0]Weekly Insights 8.16.2023 AM/FM: OTA, Streaming, or Both
    August 16, 2023 - 3:42 pm
  * [Edis]The Top U.S. Podcast Networks Based on Reach, Q2 2023August
    15, 2023 - 3:02 pm
  * [devo]Audio Dial -- Weekly Insights 8.9.2023 Share of EarAugust 9,
    2023 - 3:54 pm

[] [                    ]
(c) 2022 Edison Research
All rights reserved
Privacy Policy
(c) Copyright - Edison Research - Enfold Theme by Kriesi
Weekly Insights 8.16.2023 AM/FM: OTA, Streaming, or Both [SOE00101-8]
Scroll to top