https://nutrition-facts.ai Twilio AI Nutrition Facts At Twilio we believe building products using AI has to be built on three core principles: Transparent Be transparent about our usage of AI and give customers control. Responsible Select responsible AI vendors with an eye on privacy, data security and bias. Accountable Monitor AI in action to address harms and fitness for purpose. Create your own label Learn about CustomerAI AI Nutrition Facts Twilio Voice Intelligence Description Voice Intelligence uses AI to get valuable data insights from customer call recordings. Privacy Ladder Level 3 Feature is Optional Yes Model Type Generative & Predictive Base Model Generative: OpenAI - GPT 3.5 Trust Ingredients Base Model Trained with Customer Data Yes Yes, when a customer opts-in. Only used for Twilio's proprietary algorithms. Customer Data is Shared with Model Vendor No Training Data Anonymized Yes Data Deletion Yes Human in the Loop Yes Customers can use the Voice Intelligence viewer or API to evaluate call recordings Data Retention N/A Compliance Logging & Auditing Yes Guardrails Yes Input/Output Consistency Yes Other Resources Learn more at: https://www.twilio.com/en-us/voice/intelligence Learn more about this label at nutrition-facts.ai Load Example AI Nutrition Facts Generative Journeys in Twilio Engage Description Accelerate campaign execution by using language prompts to describe a campaign journey. Marketers can apply additional filters but then let CustomerAI create the journey and target the appropriate audience. Privacy Ladder Level 1 Feature is Optional Yes Model Type Generative Base Model OpenAI - GPT-4 Trust Ingredients Base Model Trained with Customer Data No Customer Data is Shared with Model Vendor No Journey prompts are NOT used for training OpenAI models Training Data Anonymized N/A Data Deletion Yes Journey inferences deleted after 30 days Human in the Loop Yes User sees output immediately in UI User must choose to publish journey Data Retention 30 days Compliance Logging & Auditing Yes Guardrails Yes Input/Output Consistency Yes Other Resources Learn more at: https://www.twilio.com/en-us/customer-ai Learn more about this label at nutrition-facts.ai Load Example AI Nutrition Facts Generative Content in Twilio Engage Description Allows marketers to accelerate campaign content and design by providing plain language descriptions( for example an email) and letting the generative AI engine generate the target criteria and content to target users. Privacy Ladder Level 1 Feature is Optional Yes Model Type Generative Base Model OpenAI - GPT 4 Trust Ingredients Base Model Trained with Customer Data No No user-level or other personal data is passed to the model. Customer Data is Shared with Model Vendor No Training Data Anonymized Yes Data Deletion Yes Any content prompt inferences are deleted after 30 days. Human in the Loop Yes Customers see the outputs of their prompts immediately in the UI Data Retention 30 days Compliance Logging & Auditing Yes User sees the output and decides to "publish" the journey or not. Guardrails Yes Input/Output Consistency Yes Other Resources Learn more at: https://www.twilio.com/en-us/customer-ai Learn more about this label at nutrition-facts.ai Load Example (information) Heads up! The label editor is currently not available on mobile. Please visit nutrition-facts.ai on a device with a larger screen. Below you can find an example of the AI Nutrition Facts label for our Twilio's Generative Journeys feature. Sample AI Nutrition Facts Generative Journeys in Twilio Engage Description Accelerate campaign execution by using language prompts to describe a campaign journey. Marketers can apply additional filters but then let CustomerAI create the journey and target the appropriate audience. Privacy Ladder Level 1 Feature is Optional Yes Model Type Generative Base Model OpenAI - GPT-4 Trust Ingredients Base Model Trained with Customer Data No Customer Data is Shared with Model Vendor No Journey prompts are NOT used for training OpenAI models Training Data Anonymized N/A Data Deletion Yes Journey inferences deleted after 30 days Human in the Loop Yes User sees output immediately in UI User must choose to publish journey Data Retention 30 days Compliance Logging & Auditing Yes Guardrails Yes Input/Output Consistency Yes Other Resources Learn more at: https://www.twilio.com/en-us/customer-ai Learn more about this label at nutrition-facts.ai AI Nutrition Facts Your Product Name Description Describe your product Privacy Ladder Level 1 1 Level 1 Models with your data for your use, without PII 2 Level 2 Models with your data for your use, with PII 3 Level 3 Models with your data for multi-customer use, without PII Not Applicable If you don't want to disclose the level based on our AI Privacy Levels. Feature is Optional Yes YesNoNot Applicable Model Type Generative Base Model OpenAI - GPT-4 Trust Ingredients Base Model Trained with Customer Data No YesNoNot Applicable Customer Data is Shared with Model Vendor No YesNoNot Applicable Training Data Anonymized N/A YesNoNot Applicable Data Deletion Yes YesNoNot Applicable Human in the Loop Yes YesNoNot Applicable Data Retention 30 days Compliance Logging & Auditing N/A YesNoNot Applicable Guardrails N/A YesNoNot Applicable Input/Output Consistency Yes YesNoNot Applicable Other Resources Add any additional resources... Learn more about this label at nutrition-facts.ai Download Label as PNGConfig as JSON Load Config AI Nutrition Fact Labels The AI Nutrition Facts Label is intended to give consumers and businesses a more transparent and clear view into 'what's in the box' - how their data is being used - especially when it comes to training LLMs with vendors like AWS, Google, and OpenAI. These labels empower customers to make informed decisions about which AI Powered capabilities they are prepared to adopt. This page is here to help you understand more about the AI Nutrition Fact labels and let you create labels for the features you are building. How to read a label Below you can find explanations for all fields and their meanings to better help you navigate these labels. Description A description of the feature that the label is for Privacy Ladder A matching level based on the AI Privacy Ladder Level describing how customer data is used in the AI model. Feature is Describes whether a customer can opt-in/opt-out of Optional this specific feature Model Type Describes what kind of AI model is being used. For example a Generative AI model vs a Predictive AI model What version of model is the functionality is built Base Model on. For example "OpenAI - GPT-4" or "Anthropic - Claude 2" Base Model Trained with Was any customer data used to train the base model? Customer Data Customer Data Is any customer data sent to the vendor that trains is Shared with the base model? Model Vendor Training Data Is the data being anonymized before it is being used Anonymized to train the model? Deletion of specific pieces of data that have been stored in the model. This could include removing Data Deletion training examples, text prompts, user interactions, or any other form of input that has been used to fine-tune or train the model. Are there tools to review/change/block the output of Human in the the AI before any final action is being taken? For Loop example generating an email and having a human approve it vs automatically sending the generated email. How long data related to the feature will be retained. Data Retention This data can include meta data about input or weights, interaction logs, etc. that might be retained for legal or auditing purposes. Logging & Does the feature provide logging and auditing tools Auditing that help a user understand what output the AI has produced and how the output was produced? Are there checks and guardrails in place that check Guardrails for harmful output including ethical, bias, violence, hate, etc.? Input/Output Does the feature produce consistently the same output Consistency given the same input? Other Any other relevant resources such as links to privacy Resources policies. About the AI Privacy Ladder Level The following levels are based on Twilio's CustomerAI Privacy Ladder and are intended to clearly identify how customer data is used within an AI feature, and who the model can be used by. Even though we developed this ladder for Twilio products we believe it can widely apply to AI use cases. We think of these levels in terms of a ladder. The higher the level the more caution you'll have to practice. 1 Models with your data for your use, without PII Level 1 is the lowest privacy risk option and identifies models that are trained only with your data for your exclusive use without any personally identifiable information (PII)--that is, information that, when used alone or with other relevant data, can identify an individual. 2 Models with your data for your use, with PII Level 2 offers more value and requires more caution than the first level as it identifies models trained with your data for your exclusive use, including PII. 3 Models with your data for multi-customer use, without PII Level 3 offers the highest level of value and need for caution as it identifies models trained with your and other customers' data for multiple customer use but does not include any PII. This may include personal data that has been anonymized prior to being used to train the model. Create your own label Creating your own label is currently not supported on mobile devices or devices with small screens. Please open the editor nutrition-facts.ai on a device with a larger screen. You can get started creating your own labels using the editor to your leftabove. The individual field names are fixed to give customers the ability to easily compare different features. To change any value of a field click into the respective field you'd like to change. Some fields also allow you to add additional comments to give more details. Once you created your label you can either download it as a PNG or export a JSON config that you can share with your colleagues to enable them to do more changes. If you want to start from scratch at any point click the reload button at the top right of the editor. Partner with us Interested in working with us to help establish AI Nutrition Facts as an open standard for transparent, responsible, and accountable AI practices? Reach out to use at ai-nutrition-facts@twilio.com Legal | Privacy Copyright (c) 2023 Twilio, Inc. All Rights Reserved.