https://en.wikipedia.org/wiki/Wiio%27s_laws Jump to content [ ] Main menu Main menu move to sidebar hide Navigation * Main page * Contents * Current events * Random article * About Wikipedia * Contact us * Donate Contribute * Help * Learn to edit * Community portal * Recent changes * Upload file Languages Language links are at the top of the page across from the title. [wikipe] Wikipedia The Free Encyclopedia Search [ ] Search * Create account * Log in [ ] Personal tools * Create account * Log in Pages for logged out editors learn more * Contributions * Talk [ ] Contents move to sidebar hide * (Top) * 1The laws * 2References Toggle the table of contents [ ] Toggle the table of contents Wiio's laws [ ] Add languages Add links * Article * Talk [ ] English * Read * Edit * View history [ ] Tools Tools move to sidebar hide Actions * Read * Edit * View history General * What links here * Related changes * Upload file * Special pages * Permanent link * Page information * Cite this page * Wikidata item Print/export * Download as PDF * Printable version From Wikipedia, the free encyclopedia Wiio's laws are humoristically formulated observations about how humans communicate. Wiio's laws are usually summarized with "Human communications usually fail except by accident", which is the main observation made by Professor Osmo Antero Wiio in 1978.^[1]^[2]^[3] The laws[edit] The fundamental Wiio's law states that "Communication usually fails, except by accident". The full set of laws is as follows: 1. Communication usually fails, except by accident. 1. If communication can fail, it will. 2. If communication cannot fail, it still most usually fails. 3. If communication seems to succeed in the intended way, there's a misunderstanding. 4. If you are content with your message, communication certainly fails. 2. If a message can be interpreted in several ways, it will be interpreted in a manner that maximizes the damage. 3. There is always someone who knows better than you what you meant with your message. 4. The more we communicate, the worse communication succeeds. 1. The more we communicate, the faster misunderstandings propagate. 5. In mass communication, the important thing is not how things are but how they seem to be. 6. The importance of a news item is inversely proportional to the square of the distance. 7. The more important the situation is, the more probable you had forgotten an essential thing that you remembered a moment ago. References[edit] 1. ^ Osmo A. Wiio (1978). Wiion lait - ja vahan muidenkin (Wiio's laws - and some others). Weilin+Goos. ISBN 951-35-1657-1. 2. ^ Korpela, Jukka Kalervo [in Finnish] (2010). "A commentary of Wiio's laws". IT and communication. Retrieved 2016-02-22. 3. ^ Flauaus, Joeyn (2009). "Principles of communication" (PDF). The Write Stuff. European Medical Writers Association. 18 (4): 246. * Retrieved from "https://en.wikipedia.org/w/index.php?title= Wiio%27s_laws&oldid=1054040452" Categories: * Adages * Communication theory * This page was last edited on 7 November 2021, at 18:18 (UTC). * Text is available under the Creative Commons Attribution-ShareAlike License 4.0 ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia(r) is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. * Privacy policy * About Wikipedia * Disclaimers * Contact Wikipedia * Code of Conduct * Mobile view * Developers * Statistics * Cookie statement * Wikimedia Foundation * Powered by MediaWiki Toggle limited content width