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How to Do Great Work
July 2023
If you collected lists of techniques for doing great work in a
lot of different fields, what would the intersection look
like? I decided to find out by making it.
Partly my goal was to create a guide that could be used by
someone working in any field. But I was also curious about the
shape of the intersection. And one thing this exercise shows
is that it does have a definite shape; it's not just a point
labelled "work hard."
The following recipe assumes you're very ambitious.
The first step is to decide what to work on. The work you
choose needs to have three qualities: it has to be something
you have a natural aptitude for, that you have a deep interest
in, and that offers scope to do great work.
In practice you don't have to worry much about the third
criterion. Ambitious people are if anything already too
conservative about it. So all you need to do is find something
you have an aptitude for and great interest in. [1]
That sounds straightforward, but it's often quite difficult.
When you're young you don't know what you're good at or what
different kinds of work are like. Some kinds of work you end
up doing may not even exist yet. So while some people know
what they want to do at 14, most have to figure it out.
The way to figure out what to work on is by working. If you're
not sure what to work on, guess. But pick something and get
going. You'll probably guess wrong some of the time, but
that's fine. It's good to know about multiple things; some of
the biggest discoveries come from noticing connections between
different fields.
Develop a habit of working on your own projects. Don't let
"work" mean something other people tell you to do. If you do
manage to do great work one day, it will probably be on a
project of your own. It may be within some bigger project, but
you'll be driving your part of it.
What should your projects be? Whatever seems to you excitingly
ambitious. As you grow older and your taste in projects
evolves, exciting and important will converge. At 7 it may
seem excitingly ambitious to build huge things out of Lego,
then at 14 to teach yourself calculus, till at 21 you're
starting to explore unanswered questions in physics. But
always preserve excitingness.
There's a kind of excited curiosity that's both the engine and
the rudder of great work. It will not only drive you, but if
you let it have its way, will also show you what to work on.
What are you excessively curious about -- curious to a degree
that would bore most other people? That's what you're looking
for.
Once you've found something you're excessively interested in,
the next step is to learn enough about it to get you to one of
the frontiers of knowledge. Knowledge expands fractally, and
from a distance its edges look smooth, but once you learn
enough to get close to one, they turn out to be full of gaps.
The next step is to notice them. This takes some skill,
because your brain wants to ignore such gaps in order to make
a simpler model of the world. Many discoveries have come from
asking questions about things that everyone else took for
granted. [2]
If the answers seem strange, so much the better. Great work
often has a tincture of strangeness. You see this from
painting to math. It would be affected to try to manufacture
it, but if it appears, embrace it.
Boldly chase outlier ideas, even if other people aren't
interested in them -- in fact, especially if they aren't. If
you're excited about some possibility that everyone else
ignores, and you have enough expertise to say precisely what
they're all overlooking, that's as good a bet as you'll find.
[3]
Four steps: choose a field, learn enough to get to the
frontier, notice gaps, explore promising ones. This is how
practically everyone who's done great work has done it, from
painters to physicists.
Steps two and four will require hard work. It may not be
possible to prove that you have to work hard to do great
things, but the empirical evidence is on the scale of the
evidence for mortality. That's why it's essential to work on
something you're deeply interested in. Interest will drive you
to work harder than mere diligence ever could.
The three most powerful motives are curiosity, delight, and
the desire to do something impressive. Sometimes they
converge, and that combination is the most powerful of all.
The big prize is to discover a new fractal bud. You notice a
crack in the surface of knowledge, pry it open, and there's a
whole world inside.
Let's talk a little more about the complicated business of
figuring out what to work on. The main reason it's hard is
that you can't tell what most kinds of work are like except by
doing them. Which means the four steps overlap: you may have
to work at something for years before you know how much you
like it or how good you are at it. And in the meantime you're
not doing, and thus not learning about, most other kinds of
work. So in the worst case you choose late based on very
incomplete information. [4]
The nature of ambition exacerbates this problem. Ambition
comes in two forms, one that precedes interest in the subject
and one that grows out of it. Most people who do great work
have a mix, and the more you have of the former, the harder it
will be to decide what to do.
The educational systems in most countries pretend it's easy.
They expect you to commit to a field long before you could
know what it's really like. And as a result an ambitious
person on an optimal trajectory will often read to the system
as an instance of breakage.
It would be better if they at least admitted it -- if they
admitted that the system not only can't do much to help you
figure out what to work on, but is designed on the assumption
that you'll somehow magically guess as a teenager. They don't
tell you, but I will: when it comes to figuring out what to
work on, you're on your own. Some people get lucky and do
guess correctly, but the rest will find themselves scrambling
diagonally across tracks laid down on the assumption that
everyone does.
What should you do if you're young and ambitious but don't
know what to work on? What you should not do is drift along
passively, assuming the problem will solve itself. You need to
take action. But there is no systematic procedure you can
follow. When you read biographies of people who've done great
work, it's remarkable how much luck is involved. They discover
what to work on as a result of a chance meeting, or by reading
a book they happen to pick up. So you need to make yourself a
big target for luck, and the way to do that is to be curious.
Try lots of things, meet lots of people, read lots of books,
ask lots of questions. [5]
When in doubt, optimize for interestingness. Fields change as
you learn more about them. What mathematicians do, for
example, is very different from what you do in high school
math classes. So you need to give different types of work a
chance to show you what they're like. But a field should
become increasingly interesting as you learn more about it. If
it doesn't, it's probably not for you.
Don't worry if you find you're interested in different things
than other people. The stranger your tastes in
interestingness, the better. Strange tastes are often strong
ones, and a strong taste for work means you'll be productive.
And you're more likely to find new things if you're looking
where few have looked before.
One sign that you're suited for some kind of work is when you
like even the parts that other people find tedious or
frightening.
But fields aren't people; you don't owe them any loyalty. If
in the course of working on one thing you discover another
that's more exciting, don't be afraid to switch.
If you're making something for people, make sure it's
something they actually want. The best way to do this is to
make something you yourself want. Write the story you want to
read; build the tool you want to use. Since your friends
probably have similar interests, this will also get you your
initial audience.
This should follow from the excitingness rule. Obviously the
most exciting story to write will be the one you want to read.
The reason I mention this case explicitly is that so many
people get it wrong. Instead of making what they want, they
try to make what some imaginary, more sophisticated audience
wants. And once you go down that route, you're lost. [6]
There are a lot of forces that will lead you astray when
you're trying to figure out what to work on. Pretentiousness,
fashion, fear, money, politics, other people's wishes, eminent
frauds. But if you stick to what you find genuinely
interesting, you'll be proof against all of them. If you're
interested, you're not astray.
Following your interests may sound like a rather passive
strategy, but in practice it usually means following them past
all sorts of obstacles. You usually have to risk rejection and
failure. So it does take a good deal of boldness.
But while you need boldness, you don't usually need much
planning. In most cases the recipe for doing great work is
simply: work hard on excitingly ambitious projects, and
something good will come of it. Instead of making a plan and
then executing it, you just try to preserve certain
invariants.
The trouble with planning is that it only works for
achievements you can describe in advance. You can win a gold
medal or get rich by deciding to as a child and then
tenaciously pursuing that goal, but you can't discover natural
selection that way.
I think for most people who want to do great work, the right
strategy is not to plan too much. At each stage do whatever
seems most interesting and gives you the best options for the
future. I call this approach "staying upwind." This is how
most people who've done great work seem to have done it.
Even when you've found something exciting to work on, working
on it is not always straightforward. There will be times when
some new idea makes you leap out of bed in the morning and get
straight to work. But there will also be plenty of times when
things aren't like that.
You don't just put out your sail and get blown forward by
inspiration. There are headwinds and currents and hidden
shoals. So there's a technique to working, just as there is to
sailing.
For example, while you must work hard, it's possible to work
too hard, and if you do that you'll find you get diminishing
returns: fatigue will make you stupid, and eventually even
damage your health. The point at which work yields diminishing
returns depends on the type. Some of the hardest types you
might only be able to do for four or five hours a day.
Ideally those hours will be contiguous. To the extent you can,
try to arrange your life so you have big blocks of time to
work in. You'll shy away from hard tasks if you know you might
be interrupted.
It will probably be harder to start working than to keep
working. You'll often have to trick yourself to get over that
initial threshold. Don't worry about this; it's the nature of
work, not a flaw in your character. Work has a sort of
activation energy, both per day and per project. And since
this threshold is fake in the sense that it's higher than the
energy required to keep going, it's ok to tell yourself a lie
of corresponding magnitude to get over it.
It's usually a mistake to lie to yourself if you want to do
great work, but this is one of the rare cases where it isn't.
When I'm reluctant to start work in the morning, I often trick
myself by saying "I'll just read over what I've got so far."
Five minutes later I've found something that seems mistaken or
incomplete, and I'm off.
Similar techniques work for starting new projects. It's ok to
lie to yourself about how much work a project will entail, for
example. Lots of great things began with someone saying "How
hard could it be?"
This is one case where the young have an advantage. They're
more optimistic, and even though one of the sources of their
optimism is ignorance, in this case ignorance can sometimes
beat knowledge.
Try to finish what you start, though, even if it turns out to
be more work than you expected. Finishing things is not just
an exercise in tidiness or self-discipline. In many projects a
lot of the best work happens in what was meant to be the final
stage.
Another permissible lie is to exaggerate the importance of
what you're working on, at least in your own mind. If that
helps you discover something new, it may turn out not to have
been a lie after all. [7]
Since there are two senses of starting work -- per day and per
project -- there are also two forms of procrastination.
Per-project procrastination is far the more dangerous. You put
off starting that ambitious project from year to year because
the time isn't quite right. When you're procrastinating in
units of years, you can get a lot not done. [8]
One reason per-project procrastination is so dangerous is that
it usually camouflages itself as work. You're not just sitting
around doing nothing; you're working industriously on
something else. So per-project procrastination doesn't set off
the alarms that per-day procrastination does. You're too busy
to notice it.
The way to beat it is to stop occasionally and ask yourself:
Am I working on what I most want to work on?" When you're
young it's ok if the answer is sometimes no, but this gets
increasingly dangerous as you get older. [9]
Great work usually entails spending what would seem to most
people an unreasonable amount of time on a problem. You can't
think of this time as a cost, or it will seem too high. You
have to find the work sufficiently engaging as it's happening.
There may be some jobs where you have to work diligently for
years at things you hate before you get to the good part, but
this is not how great work happens. Great work happens by
focusing consistently on something you're genuinely interested
in. When you pause to take stock, you're surprised how far
you've come.
The reason we're surprised is that we underestimate the
cumulative effect of work. Writing a page a day doesn't sound
like much, but if you do it every day you'll write a book a
year. That's the key: consistency. People who do great things
don't get a lot done every day. They get something done,
rather than nothing.
If you do work that compounds, you'll get exponential growth.
Most people who do this do it unconsciously, but it's worth
stopping to think about. Learning, for example, is an instance
of this phenomenon: the more you learn about something, the
easier it is to learn more. Growing an audience is another:
the more fans you have, the more new fans they'll bring you.
The trouble with exponential growth is that the curve feels
flat in the beginning. It isn't; it's still a wonderful
exponential curve. But we can't grasp that intuitively, so we
underrate exponential growth in its early stages.
Something that grows exponentially can become so valuable that
it's worth making an extraordinary effort to get it started.
But since we underrate exponential growth early on, this too
is mostly done unconsciously: people push through the initial,
unrewarding phase of learning something new because they know
from experience that learning new things always takes an
initial push, or they grow their audience one fan at a time
because they have nothing better to do. If people consciously
realized they could invest in exponential growth, many more
would do it.
Work doesn't just happen when you're trying to. There's a kind
of undirected thinking you do when walking or taking a shower
or lying in bed that can be very powerful. By letting your
mind wander a little, you'll often solve problems you were
unable to solve by frontal attack.
You have to be working hard in the normal way to benefit from
this phenomenon, though. You can't just walk around
daydreaming. The daydreaming has to be interleaved with
deliberate work that feeds it questions. [10]
Everyone knows to avoid distractions at work, but it's also
important to avoid them in the other half of the cycle. When
you let your mind wander, it wanders to whatever you care
about most at that moment. So avoid the kind of distraction
that pushes your work out of the top spot, or you'll waste
this valuable type of thinking on the distraction instead.
(Exception: Don't avoid love.)
Consciously cultivate your taste in the work done in your
field. Until you know which is the best and what makes it so,
you don't know what you're aiming for.
And that is what you're aiming for, because if you don't try
to be the best, you won't even be good. This observation has
been made by so many people in so many different fields that
it might be worth thinking about why it's true. It could be
because ambition is a phenomenon where almost all the error is
in one direction -- where almost all the shells that miss the
target miss by falling short. Or it could be because ambition
to be the best is a qualitatively different thing from
ambition to be good. Or maybe being good is simply too vague a
standard. Probably all three are true. [11]
Fortunately there's a kind of economy of scale here. Though it
might seem like you'd be taking on a heavy burden by trying to
be the best, in practice you often end up net ahead. It's
exciting, and also strangely liberating. It simplifies things.
In some ways it's easier to try to be the best than to try
merely to be good.
One way to aim high is to try to make something that people
will care about in a hundred years. Not because their opinions
matter more than your contemporaries', but because something
that still seems good in a hundred years is more likely to be
genuinely good.
Don't try to work in a distinctive style. Just try to do the
best job you can; you won't be able to help doing it in a
distinctive way.
Style is doing things in a distinctive way without trying to.
Trying to is affectation.
Affectation is in effect to pretend that someone other than
you is doing the work. You adopt an impressive but fake
persona, and while you're pleased with the impressiveness, the
fakeness is what shows in the work. [12]
The temptation to be someone else is greatest for the young.
They often feel like nobodies. But you never need to worry
about that problem, because it's self-solving if you work on
sufficiently ambitious projects. If you succeed at an
ambitious project, you're not a nobody; you're the person who
did it. So just do the work and your identity will take care
of itself.
"Avoid affectation" is a useful rule so far as it goes, but
how would you express this idea positively? How would you say
what to be, instead of what not to be? The best answer is
earnest. If you're earnest you avoid not just affectation but
a whole set of similar vices.
The core of being earnest is being intellectually honest.
We're taught as children to be honest as an unselfish virtue --
as a kind of sacrifice. But in fact it's a source of power
too. To see new ideas, you need an exceptionally sharp eye for
the truth. You're trying to see more truth than others have
seen so far. And how can you have a sharp eye for the truth if
you're intellectually dishonest?
One way to avoid intellectual dishonesty is to maintain a
slight positive pressure in the opposite direction. Be
aggressively willing to admit that you're mistaken. Once
you've admitted you were mistaken about something, you're
free. Till then you have to carry it. [13]
Another more subtle component of earnestness is informality.
Informality is much more important than its grammatically
negative name implies. It's not merely the absence of
something. It means focusing on what matters instead of what
doesn't.
What formality and affectation have in common is that as well
as doing the work, you're trying to seem a certain way as
you're doing it. But any energy that goes into how you seem
comes out of being good. That's one reason nerds have an
advantage in doing great work: they expend little effort on
seeming anything. In fact that's basically the definition of a
nerd.
Nerds have a kind of innocent boldness that's exactly what you
need in doing great work. It's not learned; it's preserved
from childhood. So hold onto it. Be the one who puts things
out there rather than the one who sits back and offers
sophisticated-sounding criticisms of them. "It's easy to
criticize" is true in the most literal sense, and the route to
great work is never easy.
There may be some jobs where it's an advantage to be cynical
and pessimistic, but if you want to do great work it's an
advantage to be optimistic, even though that means you'll risk
looking like a fool sometimes. There's an old tradition of
doing the opposite. The Old Testament says it's better to keep
quiet lest you look like a fool. But that's advice for seeming
smart. If you actually want to discover new things, it's
better to take the risk of telling people your ideas.
Some people are naturally earnest, and with others it takes a
conscious effort. Either kind of earnestness will suffice. But
I doubt it would be possible to do great work without being
earnest. It's so hard to do even if you are. You don't have
enough margin for error to accommodate the distortions
introduced by being affected, intellectually dishonest,
orthodox, fashionable, or cool. [14]
Great work is consistent not only with who did it, but with
itself. It's usually all of a piece. So if you face a decision
in the middle of working on something, ask which choice is
more consistent.
You may have to throw things away and redo them. You won't
necessarily have to, but you have to be willing to. And that
can take some effort; when there's something you need to redo,
status quo bias and laziness will combine to keep you in
denial about it. To beat this ask: If I'd already made the
change, would I want to revert to what I have now?
Have the confidence to cut. Don't keep something that doesn't
fit just because you're proud of it, or because it cost you a
lot of effort.
Indeed, in some kinds of work it's good to strip whatever
you're doing to its essence. The result will be more
concentrated; you'll understand it better; and you won't be
able to lie to yourself about whether there's anything real
there.
Mathematical elegance may sound like a mere metaphor, drawn
from the arts. That's what I thought when I first heard the
term "elegant" applied to a proof. But now I suspect it's
conceptually prior -- that the main ingredient in artistic
elegance is mathematical elegance. At any rate it's a useful
standard well beyond math.
Elegance can be a long-term bet, though. Laborious solutions
will often have more prestige in the short term. They cost a
lot of effort and they're hard to understand, both of which
impress people, at least temporarily.
Whereas some of the very best work will seem like it took
comparatively little effort, because it was in a sense already
there. It didn't have to be built, just seen. It's a very good
sign when it's hard to say whether you're creating something
or discovering it.
When you're doing work that could be seen as either creation
or discovery, err on the side of discovery. Try thinking of
yourself as a mere conduit through which the ideas take their
natural shape.
(Strangely enough, one exception is the problem of choosing a
problem to work on. This is usually seen as search, but in the
best case it's more like creating something. In the best case
you create the field in the process of exploring it.)
Similarly, if you're trying to build a powerful tool, make it
gratuitously unrestrictive. A powerful tool almost by
definition will be used in ways you didn't expect, so err on
the side of eliminating restrictions, even if you don't know
what the benefit will be.
Great work will often be tool-like in the sense of being
something others build on. So it's a good sign if you're
creating ideas that others could use, or exposing questions
that others could answer. The best ideas have implications in
many different areas.
If you express your ideas in the most general form, they'll be
truer than you intended.
True by itself is not enough, of course. Great ideas have to
be true and new. And it takes a certain amount of ability to
see new ideas even once you've learned enough to get to one of
the frontiers of knowledge.
In English we give this ability names like originality,
creativity, and imagination. And it seems reasonable to give
it a separate name, because it does seem to some extent a
separate skill. It's possible to have a great deal of ability
in other respects -- to have a great deal of what's often
called "technical ability" -- and yet not have much of this.
I've never liked the term "creative process." It seems
misleading. Originality isn't a process, but a habit of mind.
Original thinkers throw off new ideas about whatever they
focus on, like an angle grinder throwing off sparks. They
can't help it.
If the thing they're focused on is something they don't
understand very well, these new ideas might not be good. One
of the most original thinkers I know decided to focus on
dating after he got divorced. He knew roughly as much about
dating as the average 15 year old, and the results were
spectacularly colorful. But to see originality separated from
expertise like that made its nature all the more clear.
I don't know if it's possible to cultivate originality, but
there are definitely ways to make the most of however much you
have. For example, you're much more likely to have original
ideas when you're working on something. Original ideas don't
come from trying to have original ideas. They come from trying
to build or understand something slightly too difficult. [15]
Talking or writing about the things you're interested in is a
good way to generate new ideas. When you try to put ideas into
words, a missing idea creates a sort of vacuum that draws it
out of you. Indeed, there's a kind of thinking that can only
be done by writing.
Changing your context can help. If you visit a new place,
you'll often find you have new ideas there. The journey itself
often dislodges them. But you may not have to go far to get
this benefit. Sometimes it's enough just to go for a walk. [16
]
It also helps to travel in topic space. You'll have more new
ideas if you explore lots of different topics, partly because
it gives the angle grinder more surface area to work on, and
partly because analogies are an especially fruitful source of
new ideas.
Don't divide your attention evenly between many topics though,
or you'll spread yourself too thin. You want to distribute it
according to something more like a power law. [17] Be
professionally curious about a few topics and idly curious
about many more.
Curiosity and originality are closely related. Curiosity feeds
originality by giving it new things to work on. But the
relationship is closer than that. Curiosity is itself a kind
of originality; it's roughly to questions what originality is
to answers. And since questions at their best are a big
component of answers, curiosity at its best is a creative
force.
Having new ideas is a strange game, because it usually
consists of seeing things that were right under your nose.
Once you've seen a new idea, it tends to seem obvious. Why did
no one think of this before?
When an idea seems simultaneously novel and obvious, it's
probably a good one.
Seeing something obvious sounds easy. And yet empirically
having new ideas is hard. What's the source of this apparent
contradiction? It's that seeing the new idea usually requires
you to change the way you look at the world. We see the world
through models that both help and constrain us. When you fix a
broken model, new ideas become obvious. But noticing and
fixing a broken model is hard. That's how new ideas can be
both obvious and yet hard to discover: they're easy to see
after you do something hard.
One way to discover broken models is to be stricter than other
people. Broken models of the world leave a trail of clues
where they bash against reality. Most people don't want to see
these clues. It would be an understatement to say that they're
attached to their current model; it's what they think in; so
they'll tend to ignore the trail of clues left by its
breakage, however conspicuous it may seem in retrospect.
To find new ideas you have to seize on signs of breakage
instead of looking away. That's what Einstein did. He was able
to see the wild implications of Maxwell's equations not so
much because he was looking for new ideas as because he was
stricter.
The other thing you need is a willingness to break rules.
Paradoxical as it sounds, if you want to fix your model of the
world, it helps to be the sort of person who's comfortable
breaking rules. From the point of view of the old model, which
everyone including you initially shares, the new model usually
breaks at least implicit rules.
Few understand the degree of rule-breaking required, because
new ideas seem much more conservative once they succeed. They
seem perfectly reasonable once you're using the new model of
the world they brought with them. But they didn't at the time;
it took the greater part of a century for the heliocentric
model to be generally accepted, even among astronomers,
because it felt so wrong.
Indeed, if you think about it, a good new idea has to seem bad
to most people, or someone would have already explored it. So
what you're looking for is ideas that seem crazy, but the
right kind of crazy. How do you recognize these? You can't
with certainty. Often ideas that seem bad are bad. But ideas
that are the right kind of crazy tend to be exciting; they're
rich in implications; whereas ideas that are merely bad tend
to be depressing.
There are two ways to be comfortable breaking rules: to enjoy
breaking them, and to be indifferent to them. I call these two
cases being aggressively and passively independent-minded.
The aggressively independent-minded are the naughty ones.
Rules don't merely fail to stop them; breaking rules gives
them additional energy. For this sort of person, delight at
the sheer audacity of a project sometimes supplies enough
activation energy to get it started.
The other way to break rules is not to care about them, or
perhaps even to know they exist. This is why novices and
outsiders often make new discoveries; their ignorance of a
field's assumptions acts as a source of temporary passive
independent-mindedness. Aspies also seem to have a kind of
immunity to conventional beliefs. Several I know say that this
helps them to have new ideas.
Strictness plus rule-breaking sounds like a strange
combination. In popular culture they're opposed. But popular
culture has a broken model in this respect. It implicitly
assumes that issues are trivial ones, and in trivial matters
strictness and rule-breaking are opposed. But in questions
that really matter, only rule-breakers can be truly strict.
An overlooked idea often doesn't lose till the semifinals. You
do see it, subconsciously, but then another part of your
subconscious shoots it down because it would be too weird, too
risky, too much work, too controversial. This suggests an
exciting possibility: if you could turn off such filters, you
could see more new ideas.
One way to do that is to ask what would be good ideas for
someone else to explore. Then your subconscious won't shoot
them down to protect you.
You could also discover overlooked ideas by working in the
other direction: by starting from what's obscuring them. Every
cherished but mistaken principle is surrounded by a dead zone
of valuable ideas that are unexplored because they contradict
it.
Religions are collections of cherished but mistaken
principles. So anything that can be described either literally
or metaphorically as a religion will have valuable unexplored
ideas in its shadow. Copernicus and Darwin both made
discoveries of this type. [18]
What are people in your field religious about, in the sense of
being too attached to some principle that might not be as
self-evident as they think? What becomes possible if you
discard it?
People show much more originality in solving problems than in
deciding which problems to solve. Even the smartest can be
surprisingly conservative when deciding what to work on.
People who'd never dream of being fashionable in any other way
get sucked into working on fashionable problems.
One reason people are more conservative when choosing problems
than solutions is that problems are bigger bets. A problem
could occupy you for years, while exploring a solution might
only take days. But even so I think most people are too
conservative. They're not merely responding to risk, but to
fashion as well. Unfashionable problems are undervalued.
One of the most interesting kinds of unfashionable problem is
the problem that people think has been fully explored, but
hasn't. Great work often takes something that already exists
and shows its latent potential. Durer and Watt both did this.
So if you're interested in a field that others think is tapped
out, don't let their skepticism deter you. People are often
wrong about this.
Working on an unfashionable problem can be very pleasing.
There's no hype or hurry. Opportunists and critics are both
occupied elsewhere. The existing work often has an old-school
solidity. And there's a satisfying sense of economy in
cultivating ideas that would otherwise be wasted.
But the most common type of overlooked problem is not
explicitly unfashionable in the sense of being out of fashion.
It just doesn't seem to matter as much as it actually does.
How do you find these? By being self-indulgent -- by letting
your curiosity have its way, and tuning out, at least
temporarily, the little voice in your head that says you
should only be working on "important" problems.
You do need to work on important problems, but almost everyone
is too conservative about what counts as one. And if there's
an important but overlooked problem in your neighborhood, it's
probably already on your subconscious radar screen. So try
asking yourself: if you were going to take a break from
"serious" work to work on something just because it would be
really interesting, what would you do? The answer is probably
more important than it seems.
Originality in choosing problems seems to matter even more
than originality in solving them. That's what distinguishes
the people who discover whole new fields. So what might seem
to be merely the initial step -- deciding what to work on -- is
in a sense the key to the whole game.
Few grasp this. One of the biggest misconceptions about new
ideas is about the ratio of question to answer in their
composition. People think big ideas are answers, but often the
real insight was in the question.
Part of the reason we underrate questions is the way they're
used in schools. In schools they tend to exist only briefly
before being answered, like unstable particles. But a really
good question can be much more than that. A really good
question is a partial discovery. How do new species arise? Is
the force that makes objects fall to earth the same as the one
that keeps planets in their orbits? By even asking such
questions you were already in excitingly novel territory.
Unanswered questions can be uncomfortable things to carry
around with you. But the more you're carrying, the greater the
chance of noticing a solution -- or perhaps even more
excitingly, noticing that two unanswered questions are the
same.
Sometimes you carry a question for a long time. Great work
often comes from returning to a question you first noticed
years before -- in your childhood, even -- and couldn't stop
thinking about. People talk a lot about the importance of
keeping your youthful dreams alive, but it's just as important
to keep your youthful questions alive. [19]
This is one of the places where actual expertise differs most
from the popular picture of it. In the popular picture,
experts are certain. But actually the more puzzled you are,
the better, so long as (a) the things you're puzzled about
matter, and (b) no one else understands them either.
Think about what's happening at the moment just before a new
idea is discovered. Often someone with sufficient expertise is
puzzled about something. Which means that originality consists
partly of puzzlement -- of confusion! You have to be
comfortable enough with the world being full of puzzles that
you're willing to see them, but not so comfortable that you
don't want to solve them. [20]
It's a great thing to be rich in unanswered questions. And
this is one of those situations where the rich get richer,
because the best way to acquire new questions is to try
answering existing ones. Questions don't just lead to answers,
but also to more questions.
The best questions grow in the answering. You notice a thread
protruding from the current paradigm and try pulling on it,
and it just gets longer and longer. So don't require a
question to be obviously big before you try answering it. You
can rarely predict that. It's hard enough even to notice the
thread, let alone to predict how much will unravel if you pull
on it.
It's better to be promiscuously curious -- to pull a little bit
on a lot of threads, and see what happens. Big things start
small. The initial versions of big things were often just
experiments, or side projects, or talks, which then grew into
something bigger. So start lots of small things.
Being prolific is underrated. The more different things you
try, the greater the chance of discovering something new.
Understand, though, that trying lots of things will mean
trying lots of things that don't work. You can't have a lot of
good ideas without also having a lot of bad ones. [21]
Though it sounds more responsible to begin by studying
everything that's been done before, you'll learn faster and
have more fun by trying stuff. And you'll understand previous
work better when you do look at it. So err on the side of
starting. Which is easier when starting means starting small;
those two ideas fit together like two puzzle pieces.
How do you get from starting small to doing something great?
By making successive versions. Great things are almost always
made in successive versions. You start with something small
and evolve it, and the final version is both cleverer and more
ambitious than anything you could have planned.
It's particularly useful to make successive versions when
you're making something for people -- to get an initial version
in front of them quickly, and then evolve it based on their
response.
Begin by trying the simplest thing that could possibly work.
Surprisingly often, it does. If it doesn't, this will at least
get you started.
Don't try to cram too much new stuff into any one version.
There are names for doing this with the first version (taking
too long to ship) and the second (the second system effect),
but these are both merely instances of a more general
principle.
An early version of a new project will sometimes be dismissed
as a toy. It's a good sign when people do this. That means it
has everything a new idea needs except scale, and that tends
to follow. [22]
The alternative to starting with something small and evolving
it is to plan in advance what you're going to do. And planning
does usually seem the more responsible choice. It sounds more
organized to say "we're going to do x and then y and then z"
than "we're going to try x and see what happens." And it is
more organized; it just doesn't work as well.
Planning per se isn't good. It's sometimes necessary, but it's
a necessary evil -- a response to unforgiving conditions. It's
something you have to do because you're working with
inflexible media, or because you need to coordinate the
efforts of a lot of people. If you keep projects small and use
flexible media, you don't have to plan as much, and your
designs can evolve instead.
Take as much risk as you can afford. In an efficient market,
risk is proportionate to reward, so don't look for certainty,
but for a bet with high expected value. If you're not failing
occasionally, you're probably being too conservative.
Though conservatism is usually associated with the old, it's
the young who tend to make this mistake. Inexperience makes
them fear risk, but it's when you're young that you can afford
the most.
Even a project that fails can be valuable. In the process of
working on it, you'll have crossed territory few others have
seen, and encountered questions few others have asked. And
there's probably no better source of questions than the ones
you encounter in trying to do something slightly too hard.
Use the advantages of youth when you have them, and the
advantages of age once you have those. The advantages of youth
are energy, time, optimism, and freedom. The advantages of age
are knowledge, efficiency, money, and power. With effort you
can acquire some of the latter when young and keep some of the
former when old.
The old also have the advantage of knowing which advantages
they have. The young often have them without realizing it. The
biggest is probably time. The young have no idea how rich they
are in time. The best way to turn this time to advantage is to
use it in slightly frivolous ways: to learn about something
you don't need to know about, just out of curiosity, or to try
building something just because it would be cool, or to become
freakishly good at something.
That "slightly" is an important qualification. Spend time
lavishly when you're young, but don't simply waste it. There's
a big difference between doing something you worry might be a
waste of time and doing something you know for sure will be.
The former is at least a bet, and possibly a better one than
you think. [23]
The most subtle advantage of youth, or more precisely of
inexperience, is that you're seeing everything with fresh
eyes. When your brain embraces an idea for the first time,
sometimes the two don't fit together perfectly. Usually the
problem is with your brain, but occasionally it's with the
idea. A piece of it sticks out awkwardly and jabs you when you
think about it. People who are used to the idea have learned
to ignore it, but you have the opportunity not to. [24]
So when you're learning about something for the first time,
pay attention to things that seem wrong or missing. You'll be
tempted to ignore them, since there's a 99% chance the problem
is with you. And you may have to set aside your misgivings
temporarily to keep progressing. But don't forget about them.
When you've gotten further into the subject, come back and
check if they're still there. If they're still viable in the
light of your present knowledge, they probably represent an
undiscovered idea.
One of the most valuable kinds of knowledge you get from
experience is to know what you don't have to worry about. The
young know all the things that could matter, but not their
relative importance. So they worry equally about everything,
when they should worry much more about a few things and hardly
at all about the rest.
But what you don't know is only half the problem with
inexperience. The other half is what you do know that ain't
so. You arrive at adulthood with your head full of nonsense --
bad habits you've acquired and false things you've been taught
-- and you won't be able to do great work till you clear away
at least the nonsense in the way of whatever type of work you
want to do.
Much of the nonsense left in your head is left there by
schools. We're so used to schools that we unconsciously treat
going to school as identical with learning, but in fact
schools have all sorts of strange qualities that warp our
ideas about learning and thinking.
For example, schools induce passivity. Since you were a small
child, there was an authority at the front of the class
telling all of you what you had to learn and then measuring
whether you did. But neither classes nor tests are intrinsic
to learning; they're just artifacts of the way schools are
usually designed.
The sooner you overcome this passivity, the better. If you're
still in school, try thinking of your education as your
project, and your teachers as working for you rather than vice
versa. That may seem a stretch, but it's not merely some weird
thought experiment. It's the truth, economically, and in the
best case it's the truth intellectually as well. The best
teachers don't want to be your bosses. They'd prefer it if you
pushed ahead, using them as a source of advice, rather than
being pulled by them through the material.
Schools also give you a misleading impression of what work is
like. In school they tell you what the problems are, and
they're almost always soluble using no more than you've been
taught so far. In real life you have to figure out what the
problems are, and you often don't know if they're soluble at
all.
But perhaps the worst thing schools do to you is train you to
win by hacking the test. You can't do great work by doing
that. You can't trick God. So stop looking for that kind of
shortcut. The way to beat the system is to focus on problems
and solutions that others have overlooked, not to skimp on the
work itself.
Don't think of yourself as dependent on some gatekeeper giving
you a "big break." Even if this were true, the best way to get
it would be to focus on doing good work rather than chasing
influential people.
And don't take rejection by committees to heart. The qualities
that impress admissions officers and prize committees are
quite different from those required to do great work. The
decisions of selection committees are only meaningful to the
extent that they're part of a feedback loop, and very few are.
People new to a field will often copy existing work. There's
nothing inherently bad about that. There's no better way to
learn how something works than by trying to reproduce it. Nor
does copying necessarily make your work unoriginal.
Originality is the presence of new ideas, not the absence of
old ones.
There's a good way to copy and a bad way. If you're going to
copy something, do it openly instead of furtively, or worse
still, unconsciously. This is what's meant by the famously
misattributed phrase "Great artists steal." The really
dangerous kind of copying, the kind that gives copying a bad
name, is the kind that's done without realizing it, because
you're nothing more than a train running on tracks laid down
by someone else. But at the other extreme, copying can be a
sign of superiority rather than subordination. [25]
In many fields it's almost inevitable that your early work
will be in some sense based on other people's. Projects rarely
arise in a vacuum. They're usually a reaction to previous
work. When you're first starting out, you don't have any
previous work; if you're going to react to something, it has
to be someone else's. Once you're established, you can react
to your own. But while the former gets called derivative and
the latter doesn't, structurally the two cases are more
similar than they seem.
Oddly enough, the very novelty of the most novel ideas
sometimes makes them seem at first to be more derivative than
they are. New discoveries often have to be conceived initially
as variations of existing things, even by their discoverers,
because there isn't yet the conceptual vocabulary to express
them.
There are definitely some dangers to copying, though. One is
that you'll tend to copy old things -- things that were in
their day at the frontier of knowledge, but no longer are.
And when you do copy something, don't copy every feature of
it. Some will make you ridiculous if you do. Don't copy the
manner of an eminent 50 year old professor if you're 18, for
example, or the idiom of a Renaissance poem hundreds of years
later.
Some of the features of things you admire are flaws they
succeeded despite. Indeed, the features that are easiest to
imitate are the most likely to be the flaws.
This is particularly true for behavior. Some talented people
are jerks, and this sometimes makes it seem to the
inexperienced that being a jerk is part of being talented. It
isn't; being talented is merely how they get away with it.
One of the most powerful kinds of copying is to copy something
from one field into another. History is so full of chance
discoveries of this type that it's probably worth giving
chance a hand by deliberately learning about other kinds of
work. You can take ideas from quite distant fields if you let
them be metaphors.
Negative examples can be as inspiring as positive ones. In
fact you can sometimes learn more from things done badly than
from things done well; sometimes it only becomes clear what's
needed when it's missing.
If a lot of the best people in your field are collected in one
place, it's usually a good idea to visit for a while. It will
increase your ambition, and also, by showing you that these
people are human, increase your self-confidence. [26]
If you're earnest you'll probably get a warmer welcome than
you might expect. Most people who are very good at something
are happy to talk about it with anyone who's genuinely
interested. If they're really good at their work, then they
probably have a hobbyist's interest in it, and hobbyists
always want to talk about their hobbies.
It may take some effort to find the people who are really
good, though. Doing great work has such prestige that in some
places, particularly universities, there's a polite fiction
that everyone is engaged in it. And that is far from true.
People within universities can't say so openly, but the
quality of the work being done in different departments varies
immensely. Some departments have people doing great work;
others have in the past; others never have.
Seek out the best colleagues. There are a lot of projects that
can't be done alone, and even if you're working on one that
can be, it's good to have other people to encourage you and to
bounce ideas off.
Colleagues don't just affect your work, though; they also
affect you. So work with people you want to become like,
because you will.
Quality is more important than quantity in colleagues. It's
better to have one or two great ones than a building full of
pretty good ones. In fact it's not merely better, but
necessary, judging from history: the degree to which great
work happens in clusters suggests that one's colleagues often
make the difference between doing great work and not.
How do you know when you have sufficiently good colleagues? In
my experience, when you do, you know. Which means if you're
unsure, you probably don't. But it may be possible to give a
more concrete answer than that. Here's an attempt:
sufficiently good colleagues offer surprising insights. They
can see and do things that you can't. So if you have a handful
of colleagues good enough to keep you on your toes in this
sense, you're probably over the threshold.
Most of us can benefit from collaborating with colleagues, but
some projects require people on a larger scale, and starting
one of those is not for everyone. If you want to run a project
like that, you'll have to become a manager, and managing well
takes aptitude and interest like any other kind of work. If
you don't have them, there is no middle path: you must either
force yourself to learn management as a second language, or
avoid such projects. [27]
Husband your morale. It's the basis of everything when you're
working on ambitious projects. You have to nurture and protect
it like a living organism.
Morale starts with your view of life. You're more likely to do
great work if you're an optimist, and more likely to if you
think of yourself as lucky than if you think of yourself as a
victim.
Indeed, work can to some extent protect you from your
problems. If you choose work that's pure, its very
difficulties will serve as a refuge from the difficulties of
everyday life. If this is escapism, it's a very productive
form of it, and one that has been used by some of the greatest
minds in history.
Morale compounds via work: high morale helps you do good work,
which increases your morale and helps you do even better work.
But this cycle also operates in the other direction: if you're
not doing good work, that can demoralize you and make it even
harder to. Since it matters so much for this cycle to be
running in the right direction, it can be a good idea to
switch to easier work when you're stuck, just so you start to
get something done.
One of the biggest mistakes ambitious people make is to allow
setbacks to destroy their morale all at once, like a ballon
bursting. You can inoculate yourself against this by
explicitly considering setbacks a part of your process.
Solving hard problems always involves some backtracking.
Doing great work is a depth-first search whose root node is
the desire to. So "If at first you don't succeed, try, try
again" isn't quite right. It should be: If at first you don't
succeed, either try again, or backtrack and then try again.
"Never give up" is also not quite right. Obviously there are
times when it's the right choice to eject. A more precise
version would be: Never let setbacks panic you into
backtracking more than you need to. Corollary: Never abandon
the root node.
It's not necessarily a bad sign if work is a struggle, any
more than it's a bad sign to be out of breath while running.
It depends how fast you're running. So learn to distinguish
good pain from bad. Good pain is a sign of effort; bad pain is
a sign of damage.
An audience is a critical component of morale. If you're a
scholar, your audience may be your peers; in the arts, it may
be an audience in the traditional sense. Either way it doesn't
need to be big. The value of an audience doesn't grow anything
like linearly with its size. Which is bad news if you're
famous, but good news if you're just starting out, because it
means a small but dedicated audience can be enough to sustain
you. If a handful of people genuinely love what you're doing,
that's enough.
To the extent you can, avoid letting intermediaries come
between you and your audience. In some types of work this is
inevitable, but it's so liberating to escape it that you might
be better off switching to an adjacent type if that will let
you go direct. [28]
The people you spend time with will also have a big effect on
your morale. You'll find there are some who increase your
energy and others who decrease it, and the effect someone has
is not always what you'd expect. Seek out the people who
increase your energy and avoid those who decrease it. Though
of course if there's someone you need to take care of, that
takes precedence.
Don't marry someone who doesn't understand that you need to
work, or sees your work as competition for your attention. If
you're ambitious, you need to work; it's almost like a medical
condition; so someone who won't let you work either doesn't
understand you, or does and doesn't care.
Ultimately morale is physical. You think with your body, so
it's important to take care of it. That means exercising
regularly, eating and sleeping well, and avoiding the more
dangerous kinds of drugs. Running and walking are particularly
good forms of exercise because they're good for thinking. [29]
People who do great work are not necessarily happier than
everyone else, but they're happier than they'd be if they
didn't. In fact, if you're smart and ambitious, it's dangerous
not to be productive. People who are smart and ambitious but
don't achieve much tend to become bitter.
It's ok to want to impress other people, but choose the right
people. The opinion of people you respect is signal. Fame,
which is the opinion of a much larger group you might or might
not respect, just adds noise.
The prestige of a type of work is at best a trailing indicator
and sometimes completely mistaken. If you do anything well
enough, you'll make it prestigious. So the question to ask
about a type of work is not how much prestige it has, but how
well it could be done.
Competition can be an effective motivator, but don't let it
choose the problem for you; don't let yourself get drawn into
chasing something just because others are. In fact, don't let
competitors make you do anything much more specific than work
harder.
Curiosity is the best guide. Your curiosity never lies, and it
knows more than you do about what's worth paying attention to.
Notice how often that word has come up. If you asked an oracle
the secret to doing great work and the oracle replied with a
single word, my bet would be on "curiosity."
That doesn't translate directly to advice. It's not enough
just to be curious, and you can't command curiosity anyway.
But you can nurture it and let it drive you.
Curiosity is the key to all four steps in doing great work: it
will choose the field for you, get you to the frontier, cause
you to notice the gaps in it, and drive you to explore them.
The whole process is a kind of dance with curiosity.
Believe it or not, I tried to make this essay as short as I
could. But its length at least means it acts as a filter. If
you made it this far, you must be interested in doing great
work. And if so you're already further along than you might
realize, because the set of people willing to want to is
small.
The factors in doing great work are factors in the literal,
mathematical sense, and they are: ability, interest, effort,
and luck. Luck by definition you can't do anything about, so
we can ignore that. And we can assume effort, if you do in
fact want to do great work. So the problem boils down to
ability and interest. Can you find a kind of work where your
ability and interest will combine to yield an explosion of new
ideas?
Here there are grounds for optimism. There are so many
different ways to do great work, and even more that are still
undiscovered. Out of all those different types of work, the
one you're most suited for is probably a pretty close match.
Probably a comically close match. It's just a question of
finding it, and how far into it your ability and interest can
take you. And you can only answer that by trying.
Many more people could try to do great work than do. What
holds them back is a combination of modesty and fear. It seems
presumptuous to try to be Newton or Shakespeare. It also seems
hard; surely if you tried something like that, you'd fail.
Presumably the calculation is rarely explicit. Few people
consciously decide not to try to do great work. But that's
what's going on subconsciously; they shy away from the
question.
So I'm going to pull a sneaky trick on you. Do you want to do
great work, or not? Now you have to decide consciously. Sorry
about that. I wouldn't have done it to a general audience. But
we already know you're interested.
Don't worry about being presumptuous. You don't have to tell
anyone. And if it's too hard and you fail, so what? Lots of
people have worse problems than that. In fact you'll be lucky
if it's the worst problem you have.
Yes, you'll have to work hard. But again, lots of people have
to work hard. And if you're working on something you find very
interesting, which you necessarily will if you're on the right
path, the work will probably feel less burdensome than a lot
of your peers'.
The discoveries are out there, waiting to be made. Why not by
you?
Notes
[1] I don't think you could give a precise definition of what
counts as great work. Doing great work means doing something
important so well that you expand people's ideas of what's
possible. But there's no threshold for importance. It's a
matter of degree, and often hard to judge at the time anyway.
So I'd rather people focused on developing their interests
rather than worrying about whether they're important or not.
Just try to do something amazing, and leave it to future
generations to say if you succeeded.
[2] A lot of standup comedy is based on noticing anomalies in
everyday life. "Did you ever notice...?" New ideas come from
doing this about nontrivial things. Which may help explain why
people's reaction to a new idea is often the first half of
laughing: Ha!
[3] That second qualifier is critical. If you're excited about
something most authorities discount, but you can't give a more
precise explanation than "they don't get it," then you're
starting to drift into the territory of cranks.
[4] Finding something to work on is not simply a matter of
finding a match between the current version of you and a list
of known problems. You'll often have to coevolve with the
problem. That's why it can sometimes be so hard to figure out
what to work on. The search space is huge. It's the cartesian
product of all possible types of work, both known and yet to
be discovered, and all possible future versions of you.
There's no way you could search this whole space, so you have
to rely on heuristics to generate promising paths through it
and hope the best matches will be clustered. Which they will
not always be; different types of work have been collected
together as much by accidents of history as by the intrinsic
similarities between them.
[5] There are many reasons curious people are more likely to
do great work, but one of the more subtle is that, by casting
a wide net, they're more likely to find the right thing to
work on in the first place.
[6] It can also be dangerous to make things for an audience
you feel is less sophisticated than you, if that causes you to
talk down to them. You can make a lot of money doing that, if
you do it in a sufficiently cynical way, but it's not the
route to great work. Not that anyone using this m.o. would
care.
[7] This idea I learned from Hardy's A Mathematician's Apology
, which I recommend to anyone ambitious to do great work, in
any field.
[8] Just as we overestimate what we can do in a day and
underestimate what we can do over several years, we
overestimate the damage done by procrastinating for a day and
underestimate the damage done by procrastinating for several
years.
[9] You can't usually get paid for doing exactly what you
want, especially early on. There are two options: get paid for
doing work close to what you want and hope to push it closer,
or get paid for doing something else entirely and do your own
projects on the side. Both can work, but both have drawbacks:
in the first approach your work is compromised by default, and
in the second you have to fight to get time to do it.
[10] If you set your life up right, it will deliver the
focus-relax cycle automatically. The perfect setup is an
office you work in and that you walk to and from.
[11] There may be some very unworldly people who do great work
without consciously trying to. If you want to expand this rule
to cover that case, it becomes: Don't try to be anything
except the best.
[12] This gets more complicated in work like acting, where the
goal is to adopt a fake persona. But even here it's possible
to be affected. Perhaps the rule in such fields should be to
avoid unintentional affectation.
[13] It's safe to have beliefs that you treat as
unquestionable if and only if they're also unfalsifiable. For
example, it's safe to have the principle that everyone should
be treated equally under the law, because a sentence with a
"should" in it isn't really a statement about the world and is
therefore hard to disprove. And if there's no evidence that
could disprove one of your principles, there can't be any
facts you'd need to ignore in order to preserve it.
[14] Affectation is easier to cure than intellectual
dishonesty. Affectation is often a shortcoming of the young
that burns off in time, while intellectual dishonesty is more
of a character flaw.
[15] Obviously you don't have to be working at the exact
moment you have the idea, but you'll probably have been
working fairly recently.
[16] Some say psychoactive drugs have a similar effect. I'm
skeptical, but also almost totally ignorant of their effects.
[17] For example you might give the nth most important topic
(m-1)/m^n of your attention, for some m > 1. You couldn't
allocate your attention so precisely, of course, but this at
least gives an idea of a reasonable distribution.
[18] The principles defining a religion have to be mistaken.
Otherwise anyone might adopt them, and there would be nothing
to distinguish the adherents of the religion from everyone
else.
[19] It might be a good exercise to try writing down a list of
questions you wondered about in your youth. You might find
you're now in a position to do something about some of them.
[20] The connection between originality and uncertainty causes
a strange phenomenon: because the conventional-minded are more
certain than the independent-minded, this tends to give them
the upper hand in disputes, even though they're generally
stupider.
The best lack all conviction, while the worst
Are full of passionate intensity.
[21] Derived from Linus Pauling's "If you want to have good
ideas, you must have many ideas."
[22] Attacking a project as a "toy" is similar to attacking a
statement as "inappropriate." It means that no more
substantial criticism can be made to stick.
[23] One way to tell whether you're wasting time is to ask if
you're producing or consuming. Writing computer games is less
likely to be a waste of time than playing them, and playing
games where you create something is less likely to be a waste
of time than playing games where you don't.
[24] Another related advantage is that if you haven't said
anything publicly yet, you won't be biased toward evidence
that supports your earlier conclusions. With sufficient
integrity you could achieve eternal youth in this respect, but
few manage to. For most people, having previously published
opinions has an effect similar to ideology, just in quantity
1.
[25] In the early 1630s Daniel Mytens made a painting of
Henrietta Maria handing a laurel wreath to Charles I. Van Dyck
then painted his own version to show how much better he was.
[26] I'm being deliberately vague about what a place is. As of
this writing, being in the same physical place has advantages
that are hard to duplicate, but that could change.
[27] This is false when the work the other people have to do
is very constrained, as with SETI@home or Bitcoin. It may be
possible to expand the area in which it's false by defining
similarly restricted protocols with more freedom of action in
the nodes.
[28] Corollary: Building something that enables people to go
around intermediaries and engage directly with their audience
is probably a good idea.
[29] It may be helpful always to walk or run the same route,
because that frees attention for thinking. It feels that way
to me, and there is some historical evidence for it.
Thanks to Trevor Blackwell, Daniel Gackle, Pam Graham, Tom
Howard, Patrick Hsu, Steve Huffman, Jessica Livingston, Henry
Lloyd-Baker, Bob Metcalfe, Ben Miller, Robert Morris, Michael
Neilsen, Courtenay Pipkin, Joris Poort, Mieke Roos, Rajat
Suri, Harj Taggar, Garry Tan, and my younger son for
suggestions and for reading drafts.
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