https://www.androidpolice.com/youtube-ad-blockers-three-strikes/ Android Police Android Police logo Newsletter Trending Pixel Fold review Prime Day Best wireless earbuds Moto Razr+ review Best Android games Today's best deals * + Phones o News o Guides o Features o Reviews + Google o News o Applications o Guides o Features + Operating Systems o News o Guides o Features + Chromebooks o News o Guides o Reviews + Gadgets o Wearables o Audio o Accessories o Smart Home o Apps & Games + Reviews o Phone & Accessory Reviews o Wearables Reviews o Tablet Reviews o Headphone & Earbud Reviews o Smart Home & Smart TV Reviews + Buyer's Guides o Best Android Phones o Best Smartwatches o Best Android Tablets o Best Chromebooks o Best Wireless Earbuds o Best Android Apps o Best Android Games o All Buyer's Guides * + More o The AP Podcast * Join Our Team * Newsletter * Advertise with us * * * * * * * * * * Write For Us * Share A Tip * Home * Terms * Privacy * Copyright * Meet The Team * How We Test * About Us * Fact Checking Policy * Corrections Policy * Ethics Policy * Ownership Policy * Partnership Disclaimer * Contest Rules Copyright (c) 2023 www.androidpolice.com [ ] * Home * Applications * Applications news YouTube is testing a more aggressive approach against ad blockers By Chethan Rao Published 2 days ago Three strikes and you're out Readers like you help support Android Police. When you make a purchase using links on our site, we may earn an affiliate commission. Read More. YouTube is a widely used platform offering a multitude of content on demand. While there's a Premium tier for people who don't want to deal with ads, others generally rely on ad blockers. We heard about an experiment last month wherein YouTube was sending popups to users on the free tier, notifying them that ad blockers are not allowed on the platform. Some users are now seeing a revised version of this dialog box, with similar phrasing but the mention of a new three-strikes policy. First spotted by Reddit user Reddit_n_Me (via Winfuture), the popup now includes three numbered white boxes, followed by the message that the video player would be blocked after three instances. The same words from last month's popup are back, including a button to try YouTube Premium or allow ads. There's also an additional sentence in the first bullet point asking users to turn off the ad blocker or risk having the video player blocked. Source: Reddit_n_Me This is a pretty aggressive approach from the Google-owned video streaming platform to curb ad blockers, though not completely unexpected. One individual points out in the Reddit thread that uBlock Origin doesn't appear to be blocked yet. But it's likely this restriction is only being tested with a limited number of users right now, so we can't be certain about the scope of its impact. Before the reliance on ad blockers, people turned to YouTube Vanced to enjoy a Premium-like experience for free. However, the service was shuttered in March last year due to legal pressure from Google. With ad blockers now seemingly on the way out, it looks like free users may only be left with the option of sitting through ads -- including potentially unskippable 30-second slots if you're on a connected TV -- or shell out for a Premium subscription which goes for $12/month or $120/year in the US. Subscribe to our newsletter Comments Share Tweet Share Share Share Share Copy Email Share Share Tweet Share Share Share Copy Email Link copied to clipboard Related Topics * Applications * News * youtube About The Author Chethan Rao * News Writer (296 Articles Published) Chethan Rao is a news writer at Android Police, primarily focusing on weekend coverage. He has covered tech for over a decade and has a soft spot for the latest Android hardware. CR usually scours the internet for live cricket streams or watches NBA highlights in his free time. He also enjoys the occasional hour or two of console/ mobile gaming. Close Poll How do you listen to podcasts on your phone? ( ) Through Google's own podcasts app 26%, 361 votes ( ) Through a dedicated podcatcher like Pocket Casts 42%, 584 votes ( ) Through a music streaming app like Spotify or YouTube Music 19%, 263 votes ( ) Through uploaded video versions through YouTube 8%, 111 votes ( ) Something else (leave a comment) 5%, 86 votes Total Votes: 1405 See More Vote View results * Today's best tech deals * The latest AP Podcast Anker's new Soundcore Liberty 4 NC earbuds are already discounted by $20 3 hours ago This discounted video doorbell comes with two cameras and no monthly fees 5 hours ago Save up to $500 with Dell's Black Friday in July event 6 hours ago See More The Razr+ brings sexy back to smartphones (and the Android Police podcast) 4 days ago Reddit is doing nobody favors and the Android Police podcast won't stand for it Jun 18, 2023 The Android Police podcast talks Apple Vision Pro (and cons) Jun 12, 2023 See More Trending Now Google has some new tricks for stopping misleading imagery online YouTube starts rewarding the loyalty of Premium subscribers with pointless badges Harry Potter: Magic Awakened beginner's guide -- How to get started in the world of Hogwarts Read Next Google Wallet will soon let phones without NFC make in-store payments Best Android apps in 2023 It looks like Google might be giving Waze the Nest treatment Mozilla gets serious about migrating Pocket users to Firefox accounts * Write For Us * Share A Tip * Home * Terms * Privacy * Copyright * Meet The Team * How We Test * About Us * Fact Checking Policy * Corrections Policy * Ethics Policy * Ownership Policy * Partnership Disclaimer * Contest Rules Copyright (c) 2023 www.androidpolice.com [p]