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Amazon and Canon File Joint Lawsuit Against Camera Battery
Counterfeiters

May 11, 2023
Jaron Schneider
     

Canon Battery

Amazon and Canon have targeted a large group of "bad actors" that the
two companies allege have sold counterfeit camera batteries and
chargers to unsuspecting buyers.

The two companies have filed a joint lawsuit against the group of
sellers that they claim attempted to advertise, market, and sell
camera batteries and chargers on Amazon that also allegedly infringed
of Canon's trademarks.

Amazon says that after it detected these "bad actors," it worked with
Canon to confirm that the products that were being sold were not
legitimate and shut down the accounts -- 29 in total -- that were
operated by the defendants.

The online retail giant says that it has been regularly investing in
machine learning techniques that it can use to find and address
counterfeiters and this is the latest example of that success.

"We have improved our proactive controls, automating and broadening
our intellectual property protection and counterfeit detection
systems. In 2022, our automated technologies scanned over eight
billion daily attempted changes to product detail pages for signs of
potential abuse, resulting in our tools blocking or removing more
than 99% of suspected fraudulent listings without brands ever even
needing to report the abuse," Amazon says.

For its part, Canon has been particularly aggressive in going after
counterfeiters and has been doing so for some time. The company has
been producing public service announcement-style videos and web pages
aimed at warning customers about counterfeit batteries as far back as
2014. In 2020, Canon won a pivotal lawsuit against two eBay users who
were selling counterfeit batteries and last year, Canon successfully
stopped a major way counterfeit batteries enter the market through a
targeted settlement with a major shipping and fulfillment company
that supplied them to the market.

It's not just fake batteries that Canon's legal department works hard
to quash. Canon has successfully seen the removal of over 1,500
Amazon listings of third-party printer toner from vendors that it
believed infringed on its patents. It is one of the most aggressive
campaigns to address the issue in the industry.

For its part, Amazon does do its best to deal with counterfeiters,
too. In 2021, it filed a joint lawsuit with GoPro against
counterfeiters who were making and selling fake camera batteries and
accessories.

"Amazon is dedicated to preventing counterfeits from ever reaching
customers or being sold elsewhere in the supply chain," the retail
company says. "We have established a reputation as a global partner
to brands in the fight against counterfeit through providing
intelligence to law enforcement, aggressive enforcement actions, and
the removal of illegal products from the Amazon store and beyond."

Counterfeit products are a big problem on Amazon and while the
company can successfully deal with them, the broader issue of fake or
scam products overall is a big deal and is challenging to address.
There are tons of products listed on Amazon that are quite literally
scams and, unfortunately, there is no sure-fire way to deal with all
of them.

So while yes, it is a good thing that Amazon and Canon have managed
to stop and go after this one particular group, the problem is still
widespread.

---------------------------------------------------------------------

Image credits: Canon, Amazon

Equipment, Law, News
amazon, Canon, counterfeit, counterfeitbatteries, fakes, law, lawsuit
, legal, scams
     
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