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As first spotted by a Reddit user this week, YouTube will display a pop-up warning some users that "ad blockers are not allowed." "It looks like you may be using an ad blocker. Ads allow YouTube to stay free for billions of users worldwide," the message adds. Upon receiving this notification, users will have two options: either disable their ad blocker to allow YouTube ads or consider subscribing to YouTube Premium to get rid of all advertisements. As explained in the pop-up, "you can go ad-free with YouTube Premium, and creators can still get paid from your subscription." A YouTube spokesperson confirmed this experiment and said the company urges viewers to try YouTube Premium or allow ads on the platform. "We're running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium," the spokesperson told BleepingComputer. "Ad blocker detection is not new, and other publishers regularly ask viewers to disable ad blockers." YouTube ad blocker warningYouTube ad blocker warning (Sazk100) It's currently unknown across how many regions YouTube is displaying these warnings or if the company plans to stop those using ad blockers from accessing the platform altogether. This comes after YouTube's Music and Premium services surpassed 80 million subscribers in November 2022, adding more than 30 million within a little over a year, according to a Variety report, Prodding users towards YouTube Premium will definitely help maintain this accelerated membership growth rate. Making ads increasingly longer during the last several years and making some unskippable will also likely push some viewers towards signing up for an ad-free experience via YouTube Premium on platforms where ad blocking is impossible or rooting the device (e.g., iOS, some TV OSs). As one Redditor said, "It wouldn't be so bad if there weren't 2 minutes unstoppable ads, and multiple ads before the video, ads interrupting the video, rendering the videos useless!!!" Related Articles: Google adds passkeys support for passwordless sign-in on all accounts Apple and Google team up to fight Bluetooth tracker stalking Google starts taking down CryptBot malware infrastructure Mandiant's mWISE Event is Where Security's Best Get Better Google banned 173K developer accounts to block malware, fraud rings * Ad Blocker * Experiment * Google * Test * YouTube * * * * * Sergiu Gatlan Sergiu Gatlan has covered cybersecurity, technology, and other news beats for more than a decade. Email or Twitter DMs for tips. * Previous Article * Next Article Comments * 64core Photo 64core - 2 hours ago + + Good luck with that YouTube! If you were not greedy to put millions of ads for a 1 minute video, people would not think about using ad-blockers. I rather not watch whatever the video is than paying you. Instead of saying "creators can still get paid from your subscription" just say that we want more profit and your request would sound more believable. By the way, I hate subscriptions. We are not rich to subscribe for everything. * EndangeredPootisBird Photo EndangeredPootisBird - 2 hours ago + + Freetube for Windows https://freetubeapp.io/ Newpipe for Android https://newpipe.net/ Problem solved. Post a Comment Community Rules You need to login in order to post a comment [Login] Not a member yet? 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