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Monster Energy Goes After Indie Dev For Using The Word 'Monster'

By Vaspaan Dastoor
Published 2 days ago

This isn't the first time the beverage brand is going after a dev for
using the word.

Monster Energy markets itself as a drink for gamers. You've surely
noticed it as a sponsor for various events, and even placed within
some games - most notably, Death Stranding. However, despite its
outwardly image of a brand for gamers, Monster Energy doesn't really
seem to like video game developers. The energy drink is once again
going after a developer for using the word 'Monster' in its game
title.

The last time something like this happened was in 2020, when the
beverage brand clashed with Ubisoft over the name Gods and Monsters -
the original name for Immortals Fenix Rising. At the time, Monster
claimed that the trademark was too similar and would confuse users.
Of course, we wouldn't want someone to eat a game disc or pour a
drink into their console out of confusion.

RELATED: Dark And Darker's Copyright Explained, And Why It Matters

This time, Monster Energy has decided to flex its muscle at indie
developer Glowstick Entertainment, which has made a game called Dark
Deception: Monsters & Mortals. According to founder and CEO Vincent
Livings, the overreaching settlement terms sent to Glowstick state
that in exchange for being allowed to use the current name, the
studio will have to refrain from naming any other game with a
variation of the word 'Monster'.

Livings has decided to fight the case, rather than give in to Monster
Energy's demands. Additionally, he also Tweeted saying that he will
share everything he receives from Monster's lawyers so that other
devs who get harassed by them will know their tactics.

"It also forces us to agree to never use a green & white logo on a
black background for any game we ever make. So they own the colors
green & white too apparently," Livings Tweeted, revealing more of the
brand's demands.

"Any logo that has a monster style font will be deemed confusingly
similar to Monster Energy's logo. It demands that we never use one
for any future games. This means they could demand that we change
Dark Deception's logo as well. It can be applied broadly." By
agreeing to these terms, Dark Deception: Monsters & Mortals could
never have a sequel with the word 'Monster' in it.

NEXT: EA Sports FC's Dynamic Packs Are A Depressing Evolution Of Loot
Boxes

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Related Topics

  * Industry
  * Indie Games
  * Indie Games
  * Death Stranding
  * Ubisoft
  * Immortals Fenix Rising

About The Author
Vaspaan Dastoor (1448 Articles Published)

Vaspaan Dastoor is a News Editor for TheGamer. Previously worked at
IGN India and constantly tries to get people to make time for an LOTR
marathon. He can be found giving hot takes for cold responses at
@DastoorVaspaan

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