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Galston Daniel Henninger Holman W. Jenkins Andy Kessler William McGurn Walter Russell Mead Peggy Noonan Mary Anastasia O'Grady Jason Riley Joseph Sternberg Kimberley A. Strassel Allysia Finley More Editorials Commentary Future View Houses of Worship Cross Country Letters to the Editor The Weekend Interview Potomac Watch Podcast Foreign Edition Podcast Free Expression Podcast Opinion Video Notable & Quotable * Books & Arts Reviews Film Television Theater Masterpiece Series Music Dance Opera Exhibition Cultural Commentary Art Sections Arts Books More WSJ Puzzles Life Video Arts Video What To Watch * Real Estate Sections Commercial Real Estate More Real Estate Video * Life & Work Sections Cars Careers Food & Drink Home & Design Ideas Personal Finance Recipes Travel Wellness Columns Your Health Work & Life Carry On Bonds Turning Points On Wine On The Clock More WSJ Puzzles Space & Science * Style Sections Lifestyle Fashion Film Television Music Art & Auctions Columns My Monday Morning Off Brand On Trend * Sports Sections MLB NBA NFL Golf Tennis Soccer Columns Jason Gay Search This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/ why-paper-map-sales-are-booming-11674164824 * Tech * Personal Tech * Gear & Gadgets Forget Google Maps: Why Paper Map Sales Are Booming Fans say physical maps--though less efficient than digital options--enhance one's journey. Among devotees: a surprising number of millennials and members of Generation Z. imageGET LOST The Map Shop, in Charlotte, N.C., sells a wide variety of unique geographic charts. This one shows all the rivers in the U.S., with each color representing a different river basin. Photo: F. Martin Ramin/The Wall Street Journal By Kate Morgan Jan. 19, 2023 4:50 pm ET print Listen to article (3 minutes) IN THE 1880s, Iraqi archaeologist Hormuzd Rassam found a small carved tablet with an image of Babylon at its center, surrounded by a vast salt sea. Historians consider this tablet, roughly 2,500 years old, the earliest existing map of the world. Even "modern" maps look quaint today, when apps like Google Maps put practically every intersection in the world a click away. We rely heavily on this innovation. One 2022 survey by tire retailer United Tires, found that, in the 20 U.S. cities with the most cars per capita, 93% of drivers depend on GPS to get around. [wsj-logo-b] Continue reading your article with a WSJ membership View Membership Options Already a member? 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