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Computer Science > Human-Computer Interaction

arXiv:2104.12653 (cs)
[Submitted on 26 Apr 2021 (v1), last revised 1 Jun 2021 (this
version, v2)]

Title:I am Definitely Manipulated, Even When I am Aware of it. It s
Ridiculous! -- Dark Patterns from the End-User Perspective

Authors:Kerstin Bongard-Blanchy, Arianna Rossi, Salvador Rivas,
Sophie Doublet, Vincent Koenig, Gabriele Lenzini
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    Abstract: Online services pervasively employ manipulative designs
    (i.e., dark patterns) to influence users to purchase goods and
    subscriptions, spend more time on-site, or mindlessly accept the
    harvesting of their personal data. To protect users from the lure
    of such designs, we asked: are users aware of the presence of
    dark patterns? If so, are they able to resist them? By surveying
    406 individuals, we found that they are generally aware of the
    influence that manipulative designs can exert on their online
    behaviour. However, being aware does not equip users with the
    ability to oppose such influence. We further find that
    respondents, especially younger ones, often recognise the
    "darkness" of certain designs, but remain unsure of the actual
    harm they may suffer. Finally, we discuss a set of interventions
    (e.g., bright patterns, design frictions, training games,
    applications to expedite legal enforcement) in the light of our
    findings.

Comments: ACM DIS Conference on Designing interactive systems, June
          28 - July 2, 2021, online. ACM, New York, NY, USA
Subjects: Human-Computer Interaction (cs.HC)
Cite as:  arXiv:2104.12653 [cs.HC]
          (or arXiv:2104.12653v2 [cs.HC] for this version)
          https://doi.org/10.48550/arXiv.2104.12653
          Focus to learn more
          arXiv-issued DOI via DataCite
Related   https://doi.org/10.1145/3461778.3462086
DOI:      Focus to learn more
          DOI(s) linking to related resources

Submission history

From: Kerstin Bongard-Blanchy Dr [view email]
[v1] Mon, 26 Apr 2021 15:30:22 UTC (13,970 KB)
[v2] Tue, 1 Jun 2021 06:31:05 UTC (28,158 KB)
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