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Tuesday, December 6, 2022
      
 
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[                    ]
Apple World Today > News > Apple announces 'biggest upgrade' to App
Store pricing, adding 700 new price points
News

Apple announces 'biggest upgrade' to App Store pricing, adding 700
new price points

NewsDennis SellersDecember 6, 2022
posted on Dec. 06, 2022 at 12:07 pmDecember 6, 2022
[Apple-App-Store-logo]

Apple has announced what it says is the most comprehensive upgrade to
pricing capabilities since the App Store first launched, providing
developers with 700 additional price points and new pricing tools
that the tech giant says "will make it easier to set prices per App
Store country or region, manage foreign exchange rate changes, and
more."

These new pricing enhancements will be available for apps offering
auto-renewable subscriptions starting today, and for all other apps
and in-app purchases in spring 2023, giving all developers control to
price their products in 45 currencies throughout 175 storefronts.

Under the updated App Store pricing system, all developers will have
the ability to select from 900 price points, which is nearly 10 times
the number of price points previously available for most apps. This
includes 600 new price points to choose from, with an additional 100
higher price points available upon request. 

Apple says that to provide developers around the world with even more
flexibility, price points -- which will start as low as $0.29 and,
upon request, go up to $10,000 -- will offer an enhanced selection of
price points, increasing incrementally across price ranges (for
example, every $0.10 up to $10; every $0.50 between $10 and $50;
etc.). See the table below for details.

[Apple-Store-Price-Flexibility][gif][Apple-Store-Price-Flexibility]

In each of the App Store's 175 storefronts, developers will be able
to leverage additional pricing conventions, including those that
begin with two repeating digits (e.g., W110,000), and will be able to
price products beyond $0.99 or EURX.99 endings to incorporate rounded
price endings (e.g., X.00 or X.90), which are particularly useful for
managing bundles and annual plans.

Starting today, developers of subscription apps will also be able to
manage currency and taxes across storefronts more effortlessly by
choosing a local storefront they know best as the basis for
automatically generating prices across the other 174 storefronts and
44 currencies. Developers will still be able to define prices per
storefront if they wish. The pricing capability by storefront will
expand to all other apps in spring 2023.

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Dennis SellersDennis SellersDennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He's
been an "Apple journalist" since 1995 (starting with the first big
Apple news site, MacCentral). He loves to read, run, play sports, and
watch movies.
 
All posts byDennis Sellers

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