https://www.pipersandler.com/1col.aspx?id=6216 [ ]Search Piper Sandler (r) [space] Investment BankingPublic FinanceEquitiesResearch PeopleEquity Research CoverageOverviewConferences & Events BioInsightsMacro ResearchResearch Access Fixed IncomeAlternative Asset ManagementAbout Us Sector CoverageServicesOur TeamConferences and Events Publications Mergers and Acquisitions Capital Markets Capital Advisory GroupPiper Sandler Finance, LLCCorporate & Venture ServicesRestructuring ChemicalsConsumerDiversified Industrials & ServicesEnergy & Power Financial ServicesFinancial SponsorsHealthcare Technology OverviewGovernment ExpertiseSector CoverageOur TeamProducts TransactionsPublications States and State AgenciesCities, Counties and Local Municipalities People Cultural and Social Service NonprofitsEducationHealthcare Hospitality Project FinanceSenior Living Special District GroupTransportation Direct PlacementsMunicipal Derivatives and Reinvestment Products Variable Rate Remarketing & Underwriting OverviewEquity SalesEquity TradingEquity ResearchCorporate & Venture ServicesConferences, events & corporate accessOur Team OverviewResearch Access PeopleEquity Research CoverageMacro Research BioInsightsConferences & Events ConsumerEnergyFinancial Services HealthcareMacroTechnology By CompanyBy Industry OverviewClient VerticalsProduct SpecializationsFinancial Strategies GroupOur Team PeopleClient PortalPublications Asset Managers, Money Managers & Hedge FundsBanksCredit Unions Insurance CompaniesPublic EntitiesRegistered Investment Advisors (RIAs) Debt Capital MarketsPiper Sandler Loan Strategies, LLCMunicipal Underwriting, Distribution and TradingHigh-Yield and Specialty FinanceStructured Products OverviewEnergy FundsHealthcare FundsMerchant Banking Growth Equity Funds Investment ProfileHow We OperatePortfolio CompaniesInvestment Team NewsInvestor Login Simmons Parallel Energy FundSimmons Private Equity IIInvestment ProfileHow We OperateOur Team InvestmentsLeadership CareersCommunity LeadershipDiversity, Equity & Inclusion Environmental, Social and Corporate GovernanceLeadership Team Investor RelationsConferences and EventsPress Room Employee Giving Corporate GovernanceFinancial Reports & PresentationsProxy Materials SEC Filings Shareholder Information Stock Data News ReleasesMedia KitMedia Contacts Diversity, Equity & InclusionIncorporation of Environmental, Social and Governance Factors in Business ActivitiesBusiness Ethics & Professional IntegrityEmployee Incentives & Risk Taking Investor RelationsCareersLoginLocationsContact OverviewResearch Access PeopleEquity Research CoverageMacro Research BioInsightsConferences & Events FALL 2022 SURVEY Taking Stock With Teens(r) Piper Sandler completes 44th semi-annual Generation Z survey of 14,500 U.S. teens +-------------------------------------------------------------------+ | | | | |Media | | | | | |Contact | |description here|description here|description here| | | | | | | |Pamela | | Request the | Request an | View the | |Steensland | | report | analyst | infographic | |Piper | | | interview | | |Sandler & | | | | | |Co. | | | | | |Email | +-------------------------------------------------------------------+ Fall 2022 KEY FINDINGS Demographics & Spending: * Our 44th semi-annual Taking Stock With Teens survey was conducted between August 12 and September 23 * Regional responses were 41% in the South, 20% in the West, 32% in the Midwest and 7% in the Northeast * 39% of teens hold a part-time job - steady with last Spring and up from 38% in Fall 2021 * Teen "self-reported" spending was up 3% Y/Y to $2,331, and down 2% vs. last Spring; parent contribution was 61% vs. 60% last Spring * Females led the increase in teen spending, with all female spend up 10% Y/Y, which was driven by clothing (+10% Y/Y) and footwear (+7% Y/Y) * For upper income teens, Food was the No. 1 wallet priority for male spending at 23% share, and clothing reached its highest level of female wallet share since 2012 at 30% share * Teens allocate 7% of their shopping time to secondhand; 47% have purchased secondhand; 58% have sold secondhand * Shopping channel preferences, among all upper income teens, shifted more toward discount channels (13% share, +483 bps Y/Y) and less toward off-price channels (9% share, -346 bps Y/Y) * The core beauty wallet (cosmetics, skincare, fragrance) stood at $264/year (+20% Y/Y), led by cosmetics (+28% Y/Y) * Skincare held the highest priority of beauty spending at $103, followed by cosmetics at $96 and haircare at $91 * Everyday makeup wearers are now at 41% (vs. 33% LY), including 50% of upper-income teens wearing makeup everyday * Weekly usage of VR devices moved to 14% from 17% last Spring; 26% of teens own a VR device (flat vs. Spring 2022) * Video games are 12% of teen wallet share (vs. 14% LY), and 30% expect to purchase a NextGen console within 2 years Brand & Preference Rankings: * 52% of teens cite Amazon as their No. 1 favorite e-comm site; SHEIN, Nike, Lululemon, and Pacsun took spots No. 2-5 * Nike remains the No. 1 brand for all teens in both apparel (31% share) and footwear (60% share) * Crocs increased from the No. 6 preferred footwear brand to No. 5 while Hey Dude moved from No. 9 to No .7 * Converse gained 200 bps of share Y/Y, maintaining the No. 2 ranking, and Under Armour dropped out of the top 10 * e.l.f. maintained its position as the No. 1 cosmetics brand, gaining 500 bps of share Y/Y to 16% of female teens * Bath & Body Works came in as the No. 1 fragrance brand among female teens (38% share) in a new question this survey * Ulta remained the No. 1 preferred beauty destination at 42% share, and it also held the strongest beauty loyalty membership at 62% of female teens with a membership * Chick-Fil-A remains the No. 1 restaurant at 18% share (-200 bps Y /Y), followed by Starbucks at 17% (+600 bps Y/Y) and Chipotle at 13% (+300 bps Y/Y) * Teens plan to eat less plant-based meat; of the 14% of teens that do consume plant-based meat, 23% of teens plan to eat less plant-based meat, up from 17% in Fall 2021 * Teens report highest intentions to eat more or the same amount of Nature Valley (GIS) and Clif (MDLZ); Goldfish (CPB) remained teens most preferred snack brand * TikTok improved as the favorite social platform (38% share) by 400 bps vs. last Spring, and SNAP was No. 2 at 30% (-100 bps vs. Spring 2022) while Instagram was No. 3 at 20% (-200 bps vs. Spring 2022) * Teens spend 32% of daily video consumption on Netflix (flat vs. LY) and 29% on YouTube (-200 bps vs. LY) * Phone is the No. 1 preferred method by teens for customer service interaction; Text/SMS shows the best multi-year gains * 87% of teens own an iPhone; 88% expect an iPhone to be their next phone; 31% of teens own an Apple Watch ABOUT THE SURVEY The Piper Sandler Taking Stock With Teens^(r) survey is a semi-annual research project that gathers input from 14,500 teens with an average age of 15.8 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the U.S. Since the project began in 2001, Piper Sandler has surveyed more than 233,400 teens and collected over 56.5 million data points on teen spending. [icon-linke] [icon-faceb] [icon-twitt] [PSC_Taglin] (c) 2022 Piper Sandler Companies. Since 1895. View Full Site View Mobile Site Home | Our Firm | Products and Services | Global Sites | Careers | Locations | Conferences Site Map | Community Giving | News | Newsletters | Notices & Policies