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Intel drops the Celeron and Pentium names for its low-end laptop CPUs
(updated)

Get ready for the catchy 'Intel Processor' badge instead.
Jon Fingas
J. Fingas|09.16.22
@jonfingas

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Jon Fingas
J. Fingas
@jonfingas
September 16, 2022 1:58 PM
 
In this article: computer, news, gear, CPU, Pentium, personal
computing, Celeron, processor, Intel
ANTALYA, TURKEY - DECEMBER 6: Intel processor chip for Samsung is
seen in this illustration photo in Antalya, Turkey on December 06,
2019. (Photo by Mustafa Ciftci/Anadolu Agency/Getty Images)Mustafa
Ciftci/Anadolu Agency/Getty Images

Intel has used the Celeron and Pentium brands for CPUs since the
1990s, but they're finally fading away -- if not quite in the way
you'd expect. The company is replacing both brand names for low-end
laptop chips in favor of the simpler (if not exactly creative) "Intel
Processor" badge starting in 2023. The move will help "simplify" the
lineup, Intel VP Josh Newman said.

The Core, Evo and vPro labels will stick around. Intel didn't say how
it will handle branding for desktop processors, which still include
Celeron and Pentium models released this year. We've asked the
company for comment and will let you know if we hear back.

The decision isn't shocking. Both the Celeron and Pentium names have
been synonymous with low-end processors for years, and the practical
differences for users have been modest at best. This clarifies what
you're getting. If you don't see "Core," it's a basic model. And
let's be honest -- people shopping for entry-level laptops aren't
hunting for specific branding like their enthusiast counterparts.
Here, pricing and base functionality are more important.
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Update 9/16 3:42PM ET: Intel tells Engadget it has "no new" desktop
CPUs due in this category for the first quarter of 2023, but that it
can't comment on any other plans at the moment.

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