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Home >> News >> Digital Signage
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'Hasty' German digital signage ban prompts confusion

By Guy Campos in Digital Signage, Europe August 25, 2022 0

Energy-saving regulations that require digital signage to be
reprogrammed so that it turns after 10pm have been criticised for
confusion over exemptions just days before the ban begins.

[Germany-DOOH-display-1024x640]

Digital Out Of Home advertising displays that contribute to public
safety will be exempt from Germany's energy-saving ban on the use of
illuminated displays after 10pm.

But most if not all retail digital signage will be covered by the
rule and must be reprogrammed within five days, as the ban comes into
force on 1 September.

That's according to new details about the energy-saving regulations
published by Munich-based digital signage consultancy invidis.
invidis says the regulations have been written at great speed, and
there are still some uncertainties as to how they will work.

A ban on the use of illuminated and light-emitting advertising
displays after 10pm has been introduced to meet and exceed energy use
reduction targets agreed at the European Union level.

But the ban will not apply if the light emitted by displays is
required to maintain traffic safety or ward off other hazards, and it
cannot be replaced by other measures at short notice.

This means out-of-home advertising displays at bus stops, train
stations and in underpasses could still be operated according to
invidis managing director Florian Rotberg. "Most contracts explicitly
require outdoor advertising companies to operate backlit city light
posters and screens well into the night to provide passengers with
more security in the waiting area. Autumn will show whether and how
the exemptions will be used," he said.

Rotberg has pointed to multiple signs that the regulations have been
written in haste. The published regulations talk about a ban from
10pm to 4pm, whereas a ban from 10pm to 6am had previously been
announced. One leading German newspaper has suggested that shop
windows are not affected by the ban but it is not clear if this is
correct.

"Some media have reported overnight that the lighting of shop windows
is not affected by the regulation. It cannot be assumed that this
means an all-clear for store front signage, but it cannot be
completely ruled out at this point in time," said Rotberg.

"Whether by integrators or retailers, shop window screens will have
to be reprogrammed in the next five working days - as will the
digital signage installations in business premises that are clearly
visible from the outside or visibly light-emitting. The screens must
be dark by 10 pm at the latest and, in accordance with the
regulation, also switched off. Black content is not an alternative
and is no longer socially accepted," said Rotberg.

For more information:

  * Invidis:Screens aus ab 22h - mit Ausnahmen
  * Verordnung zur Sicherung der Energieversorgung uber kurzfristig
    wirksame Massnahmen

germany 2022-08-25
Guy Campos
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Tagged with: germany

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