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Home > streaming media > Are we going back to the cable days?

Are we going back to the cable days?

With services raising prices and introducing ads, is streaming
starting to look like cable?

[HS-News-Brief_2022-08-22T022202]
Rob Litterst
 
August 22, 2022

Streaming was supposed to free consumers from cable's woes -- high
monthly prices, tons of ads, and unnecessary programming.

But recent developments at the biggest streaming services are
starting to reveal a different reality, per Bloomberg.

Streaming services...

... are making price increases a regular occurrence:

  * Netflix raised the monthly price on its standard plan to $15.49/
    mo. in January, its third increase since 2019.
  * Disney recently announced upcoming increases for Disney+, ESPN+,
    Hulu, and its bundle after already raising prices multiple times
    since launching in 2019

Both platforms also announced ad-supported plans at a lower cost.

But not so fast

In July, streaming surpassed cable consumption for the first time.
Even so, the median price American consumers pay for streaming is
$20-$30 per month, a far cry from the $79/mo. the average cable plan
costs.

So, while costs are adding up, you'd have to subscribe to pretty much
every platform to pay more than you would for cable.

Get the 5-minute roundup you'll actually read in your inbox 

Business and tech news in 5 minutes or less 

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