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Strassel More Editorials Commentary Future View Letters to the Editor The Weekend Interview Potomac Watch Podcast Foreign Edition Podcast Free Expression Podcast Opinion Video Notable & Quotable * Books & Arts Reviews Film Television Theater Masterpiece Series Music Dance Opera Exhibition Cultural Commentary Sections Arts Books More WSJ Puzzles Life Video Arts Video * Real Estate Sections Commercial Real Estate More Real Estate Video * Life & Work Sections Cars Careers Food & Drink Home & Design Ideas Personal Finance Recipes Travel Wellness Columns Your Health Work & Life The Middle Seat Bonds At Work Turning Points On Wine On The Clock More WSJ Puzzles Space & Science * Style Sections Fashion Film Television Music Art & Auctions Columns My Monday Morning Off Brand On Trend * Sports Sections Beijing 2022 Olympics MLB NBA NFL Golf Tennis Soccer Columns Jason Gay Search This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/ amazon-has-been-slashing-private-label-selection-amid-weak-sales-11657849612 Share * Facebook * Twitter * LinkedIn * Copy Link * WSJ News Exclusive * Tech Amazon Has Been Slashing Private-Label Selection Amid Weak Sales Executives also have discussed exiting the business entirely to address regulatory pressure In July 2020, the CEOs of Amazon, Apple, Facebook and Google faced tough questions and, at times, hostile criticism about their business practices during a House antitrust hearing. The session highlighted how four of America's five most valuable companies are under scrutiny from both sides of the aisle. Photo: U.S. House Judiciary Committee/ Reuters By Dana Mattioli Updated July 15, 2022 2:22 am ET print Listen to article (2 minutes) Amazon.com has started drastically reducing the number of items it sells under its own brands, and the company has discussed the possibility of exiting the private-label business entirely to alleviate regulatory pressure, according to people familiar with the matter. Amazon's private-label business, with 243,000 products across 45 different house brands as of 2020, has been a source of controversy because it competes with other sellers on its platform. The decision to scale back the house brands resulted partly from disappointing sales for many of the items, the people said. It also came as the retail-and-technology giant has faced criticism in recent years from lawmakers and others that it sometimes gives advantages to its own brands at the expense of products sold by other vendors on its site. 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