https://thehustle.co/06062022-social-audio/

 
Search
[                    ] [                    ] [SUBMIT]
Generic filters [ ] [*] [*] [*] [*] [*]
  * News
      + Daily Headlines
      + Hustle Originals
  * Newsletter
      + Latest Newsletter
      + Newsletter Archive
  * Podcasts
      + The Hustle Daily Show
      + My First Million
  * Trends
  * HubSpot

join free
[ ]
Home > Social networking > Is social audio already dead?

Is social audio already dead?

Clubhouse has had a rough year, and it doesn't bode well for the
future of social audio.

[gif][HS-News-Brief_2022-06-05T214130]

Credit: Viktoriia Oleinichenko / Getty Images

Rob Litterst
 
June 6, 2022

In early 2021, Clubhouse was on top of the world.

Elon Musk and Mark Zuckerberg were dropping into the social audio app
to share their wisdom. Invites to the app were going for $400 on eBay
at one point.

But what a difference a year makes. These days, Clubhouse is losing
users and key execs, leading critics to argue that social audio was
merely a pandemic fad, per Protocol.

Clubhouse...

... generated 19m installs between Jan. 1 and May 31, 2021. Its rapid
growth fueled a rush of copycat products from tech's biggest players:

  * Twitter launched Twitter Spaces
  * Meta launched Live Audio Rooms
  * Spotify acquired Locker Room, a sports-focused social audio app
    (which eventually evolved into Spotify Live)

But in the same stretch this year, Clubhouse installs were down 80%
to 3.8m. Its competitors aren't thriving either -- Twitter is shifting
resources away from Spaces, and Facebook folded Live Audio Rooms into
its live video product.

Perhaps more importantly...

... key Clubhouse leaders are leaving the company. One departing exec
is Aarthi Ramamurthy, former head of international and co-host of
"The Good Time Show," an early success story on the platform.

In a move that doesn't exactly ring as a vote of confidence,
Ramamurthy and her husband (and co-host), a16z partner Sriram
Krishnan, recently moved their show from Clubhouse to YouTube.

So what's next?

Social audio's popularity may be waning, but it's not dead yet.
Specifically, it seems like its future may lie in connecting niche
audiences.

  * Twitter recently started Super Follows Spaces, which are
    exclusive to a creator's paid subscribers
  * Discord, a go-to platform for niche communities, has its own
    social audio feature called Stage Channels

Where Clubhouse fits into the future of social audio is anyone's
guess. In March 2021, Anna Wiener wrote an article for The New Yorker
titled "Clubhouse Feels Like a Party." Going forward, the party might
just be a little smaller.

Get the 5-minute roundup you'll actually read in your inbox 

Business and tech news in 5 minutes or less 

[                    ] [Join Free]

Thank you for subscribing.

Your submission failed. Please try again!

100% free. We don't spam. Unsubscribe whenever.

    
Is social audio already dead?Is social audio already dead?

  * Brief

Is social audio already dead?

By Rob Litterst  / June 6, 2022
In early 2021, Clubhouse was on top of the world. Elon Musk and Mark
Zuckerberg were dropping into the social audio app to share their
wisdom. Invites to the app were going for ...
Read More
Weed rolls into the metaverseWeed rolls into the metaverse

  * Brief

Weed rolls into the metaverse

By Jacob Cohen  / June 6, 2022
Everyone from Nike to Gucci to JP Morgan -- even UPS -- is setting up
shop in the metaverse. Now weed has high hopes for the space,
according to The Wall Street ...
Read More
Digits: Harry Styles, Formula 1 inflation, and moreDigits: Harry
Styles, Formula 1 inflation, and more

  * Brief

Digits: Harry Styles, Formula 1 inflation, and more

By Jacob Cohen  / June 6, 2022
1) Harry Styles' Harry's House album brought in $7.26m in US sales
during its first week. But here's the kicker -- $4.49m of that came
from 182k vinyl sales. The medium has ...
Read More
The lucrative economics of expert witnessesThe lucrative economics of
expert witnesses

  * Stories

The lucrative economics of expert witnesses

By Zachary Crockett  / June 4, 2022
In the waning days of the defamation trial between Johnny Depp and
Amber Heard, Dr. Shannon Curry was called to...
Read More
Can Paramount+ survive the streaming wars?Can Paramount+ survive the
streaming wars?

  * Brief

Can Paramount+ survive the streaming wars?

By Rob Litterst  / June 3, 2022
So many players have entered the streaming wars that cable looks good
again. Conventional wisdom says only a few streamers will make it out
alive -- while it's generally ...
Read More
That Tom Brady NFT might not be realThat Tom Brady NFT might not be
real

  * Brief

That Tom Brady NFT might not be real

By Juliet Bennett Rylah  / June 3, 2022
While crypto celebs may have grown quieter in the wake of falling
prices, scammers hoping to cash in on them haven't. Cybersecurity
firm BrandShield recently looked at scams ...
Read More
Why you need to play your own game when investingWhy you need to play
your own game when investing

  * Brief

Why you need to play your own game when investing

By Morgan Housel, The Collaborative Fund  / June 3, 2022
Here's something that's important but easy to ignore about money: A
lot of financial debates are just people with different time horizons
talking over each other. This is ...
Read More
Slack's networking play, explainedSlack's networking play, explained

  * Brief

Slack's networking play, explained

By Rob Litterst  / June 2, 2022
Many companies sign up for Slack in hopes that it will help their
employees work more effectively. What they likely don't expect are
employees using the app to find their next ...
Read More
Musk says screw remote jobsMusk says screw remote jobs

  * Brief

Musk says screw remote jobs

By Jacob Cohen  / June 2, 2022
On Tuesday, Elon Musk reportedly sent two emails to staff outlining
how every Tesla employee must work at least 40 hours a week at a
physical Tesla office. "If you don't show ...
Read More
Las Vegas' Elvis weddings are in jeopardyLas Vegas' Elvis weddings
are in jeopardy

  * Brief

Las Vegas' Elvis weddings are in jeopardy

By Juliet Bennett Rylah  / June 2, 2022
It's a classic move: go to Las Vegas, get hitched by an Elvis
impersonator. But those days might be over. Authentic Brands Group
(ABG), the company that licenses Elvis Presley ...
Read More

TRENDING ORIGINALS

 1. Why most gas stations don't make money from selling gas
    [gif][header]
 2. The strange business of hole-in-one insurance
    [gif][header-3]
 3. The surprising afterlife of used hotel soap
    [gif][header-2]
 4. The first 'Easter eggs' were an act of corporate rebellion
    [gif][header-1]
 5. Why a small candy company is Warren Buffett's 'dream' investment
    [gif][header-3]

Never Miss What's Happening In Business and Tech
[                    ] [Join Free]

Thank you for subscribing.

Your submission failed. Please try again!

Trusted By 2M+ Readers
trendstrends
[gif][trends-logo]

Vetted business ideas you can launch in a weekend

Get 1,000+ Ideas 

"Entertaining, informative, keeps you coming back for more..."

[gif][the-hustle-daily-show]

The Hustle Daily Show

Listen on Apple Podcast Listen on Castro Listen on Spotify
 

  * Daily Headlines
  * Hustle Originals
  * Today's Newsletter
  * Podcast
  * Trends
  * HubSpot

  *  
  *  
  *  
  *  

(c) 2022, Hustle Con Media, Inc., All Rights Reserved.

Privacy Policy
    

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew
2,300% per year.

Data shows where markets are headed.

And that's why we built Trends -- to show you up-and-coming market
opportunities about to explode. Interested?

YES, I WANT IN -
We use cookies to make the Hustle website a better place. Cookies
help to provide a more personalized experience and relevant
advertising for you, and web analytics for us. To learn more about
the different cookies we're using, check out our Cookie Settings. For
further information, check out our Cookie Policy & our Privacy Policy
.
DeclineAllow Cookies
Manage consent
Close

Privacy Overview

This website uses cookies to improve your experience while you
navigate through the website. Out of these cookies, the cookies that
are categorized as necessary are stored on your browser as they are
essential for the working of basic functionalities of the website. We
also use third-party cookies that help us analyze and understand how
you use this website. These cookies will be stored in your browser
only with your consent. You also have the option to opt-out of these
cookies. But opting out of some of these cookies may have an effect
on your browsing experience.
Necessary
[*] Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to
function properly. This category only includes cookies that ensures
basic functionalities and security features of the website. These
cookies do not store any personal information.
Functional
[ ] functional
Functional cookies help to perform certain functionalities like
sharing the content of the website on social media platforms, collect
feedbacks, and other third-party features.

Cookie  Duration                     Description
__cf_bm 30       This cookie, set by Cloudflare, is used to support
        minutes  Cloudflare Bot Management.

Analytics
[ ] analytics
Analytical cookies are used to understand how visitors interact with
the website. These cookies help provide information on metrics the
number of visitors, bounce rate, traffic source, etc.

        Cookie          Duration             Description
                                 The _ga cookie, installed by Google
                                 Analytics, calculates visitor,
                                 session and campaign data and also
_ga                     6 months keeps track of site usage for the
                                 site's analytics report. The cookie
                                 stores information anonymously and
                                 assigns a randomly generated number
                                 to recognize unique visitors.
_gat_gtag_UA_58267113_7 1 minute This cookie is set by Google and is
                                 used to distinguish users.
                                 This is a pattern type cookie set by
                                 Google Analytics, where the pattern
                                 element on the name contains the
                                 unique identity number of the
_gat_UA-58267113-7      1 minute account or website it relates to. It
                                 appears to be a variation of the
                                 _gat cookie which is used to limit
                                 the amount of data recorded by
                                 Google on high traffic volume
                                 websites.
                                 Provided by Google Tag Manager to
_gcl_au                 3 months experiment advertisement efficiency
                                 of websites using their services.
                                 Installed by Google Analytics, _gid
                                 cookie stores information on how
                                 visitors use a website, while also
                                 creating an analytics report of the
_gid                    1 day    website's performance. Some of the
                                 data that are collected include the
                                 number of visitors, their source,
                                 and the pages they visit
                                 anonymously.
                                 The _omappvp cookie is set to
_omappvp                6 months distinguish new and returning users
                                 and is used in conjunction with
                                 _omappvs cookie.
                                 The _omappvs cookie, used in
                        20       conjunction with the _omappvp
_omappvs                minutes  cookies, is used to determine if the
                                 visitor has visited the website
                                 before, or if it is a new visitor.
_omra                   6 months
om-wip10afyetrnlu70kibe 1 month  Used to determine if a visitor has
                                 been shown a campaign by the slug
sailthru_content        1 year   No description available.
sailthru_pageviews      30       No description available.
                        minutes
sailthru_visitor        1 year   No description available.
                                 The test_cookie is set by
test_cookie             15       doubleclick.net and is used to
                        minutes  determine if the user's browser
                                 supports cookies.

Advertisement
[ ] advertisement
Advertisement cookies are used to provide visitors with relevant ads
and marketing campaigns. These cookies track visitors across websites
and collect information to provide customized ads.

     Cookie       Duration                Description
                           This cookie is set by Facebook to display
_fbp              3 months advertisements when either on Facebook or
                           on a digital platform powered by Facebook
                           advertising, after visiting the website.
                           This cookie is set by LiveIntent. A
_lc2_fpi          2 years  random, unique, device identifier, stored
                           as a 1st party cookie, to enable targeted
                           advertising
                           This cookie is set by LiveIntent. The
_li_dcdm_c        session  domain name where the _lc2_fpi cookie was
                           stored
                           To measure and improve the performance of
_tt_enable_cookie 13       your advertising campaigns and to
                  months   personalize the user's experience
                           (including ads) on TikTok.
                           To measure and improve the performance of
_tt_sessionId     13       your advertising campaigns and to
                  months   personalize the user's experience
                           (including ads) on TikTok.
                           To measure and improve the performance of
_ttp              13       your advertising campaigns and to
                  months   personalize the user's experience
                           (including ads) on TikTok.
                           Facebook sets this cookie to show relevant
                           advertisements to users by tracking user
fr                3 months behaviour across the web, on sites that
                           have Facebook pixel or Facebook social
                           plugin.
                           This cookie is set by LiveIntent. A
lidid             2 years  random, unique, device identifier, stored
                           as a 3rd party cookie, used to enable
                           targeted advertising
X-AB              1 day    No description available.

Others
[ ] others
Other uncategorized cookies are those that are being analyzed and
have not been classified into a category as yet.
Save & Accept
Powered by CookieYes LogoCookieYes Logo
Go to mobile version
[email-submission-form button-text="Join Free" include-trends-opt-in=
"true" success-url="https://thehustle.co/signup?redirect_after=
https%3A%2F%2Fthehustle.co%2Fthankyou%2F" default-source=
"thehustleco" default-medium="home-exit-popup" default-campaign=
"home-page" form-id="exit-popup-general" optinmonster-conversion=
"true"]
<script type="text/javascript"> var onloadCallback = function() {
grecaptcha.render('verify-your-humanity', { 'sitekey' :
'6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function
getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a
+ '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) :
''; } function getCookie(name) { var cookieArr =
document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++)
{ var cookiePair = cookieArr[i].split("="); if(name == cookiePair
[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return
null; } function setHiddenFieldValue(wrappingDiv, searchParams,
className, utmName, cookieName, defaultValue) { var el =
wrappingDiv.getElementsByClassName(className)[0]; var existingVal =
el.getAttribute('value'); if (utmName == 'ref') { var newVal =
searchParams.get(utmName) || getCookie(cookieName); } else { var
newVal = searchParams.get(utmName) || getCookieValue(cookieName); }
if ((existingVal == null || existingVal == '' || existingVal ==
defaultValue) && (newVal != null && newVal != '')) { el.setAttribute
('value', newVal); } } function setHiddenFieldValueFromUtm(
wrappingDiv, searchParams, className, utmName, defaultValue ) { var
el = wrappingDiv.getElementsByClassName(className)[0]; if (el !=
null) { var existingVal = el.getAttribute("value"); var newVal =
searchParams.get(utmName); if (newVal != null && newVal != "") {
el.setAttribute("value", newVal); } } } function initForm() { var
wrappingDivs = document.getElementsByClassName('email-submission');
Array.prototype.forEach.call(wrappingDivs,wrappingDiv => { var sp =
new URLSearchParams(window.location.search); setHiddenFieldValue
(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source',
'thehustleco'); setHiddenFieldValue(wrappingDiv, sp,
'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page');
setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium',
'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv,
sp, 'funnel-referral', 'ref', 'funnel_referral', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', '');
setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', '');
var error_message = getCookieValue('validate-email-message'); if
(error_message && error_message.trim() != '') { var error =
wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email
= getCookieValue('funnel_email'); error_message = prev_email + " is
not valid. Please try again"; error.innerHTML = error_message;
error.style = ''; } }); if (false) { initCaptchaFormV2(); } }
function initCaptchaFormV2() { var v3RecaptchaResponseEl =
document.getElementById('recaptcha-response-v3');
v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl);
var wrappingDiv = document.getElementById('email-submission'); var
subForm = wrappingDiv.getElementsByClassName('email-submission')[0];
var captchaVersion = document.createElement('input');
captchaVersion.class = 'g-recaptcha hidden-input';
captchaVersion.type = 'hidden'; captchaVersion.name =
'g-recaptcha-response-v2'; captchaVersion.value = 'true';
subForm.appendChild(captchaVersion); var captchaEl =
document.createElement('div'); captchaEl.id = 'verify-your-humanity';
subForm.prepend(captchaEl); var captchaApiScriptEl =
document.createElement('script'); captchaApiScriptEl.src = 'https://
www.recaptcha.net/recaptcha/api.js?onload=onloadCallback&render=
explicit'; captchaApiScriptEl.async = true; captchaApiScriptEl.defer
= true; document.head.appendChild(captchaApiScriptEl); } function
appendCheckboxes_email_submission() { var wrappingDiv =
document.getElementById('email-submission'); var optInDivs =
wrappingDiv.querySelectorAll('.trends-opt-in'); optInDivs.forEach(el
=> { el.style.display = null; if (el.getElementsByClassName
('trends-opt-in-checkbox').length < 1) { var checkbox =
document.createElement('input'); checkbox.setAttribute('id',
'trends_opt_in_email_submission'); checkbox.setAttribute('class',
'trends-opt-in-checkbox'); checkbox.setAttribute('type', 'checkbox');
checkbox.setAttribute('name', 'trends_opt_in'); var label =
document.createElement('label'); label.setAttribute('for',
'trends_opt_in_email_submission'); label.setAttribute('class',
'trends-opt-in-text'); label.textContent = "Yes, I'd like to receive
additional emails on hot business opportunities from Trends, by the
Hustle"; el.appendChild(checkbox); el.appendChild(label);
checkbox.click(); } }) } window.addEventListener('DOMContentLoaded',
(event) => { initForm(); if (true) {
appendCheckboxes_email_submission(); } }); </script> <div class=
"email-signup" id=email-submission> <div class="funnel-error" style=
"display:none;"></div> <form class="email-submission " id=
"exit-popup-general" action="https://cms.thehustle.co/api/v1/contacts
/wordpress_create" method="post" autocomplete="email"> <div class=
"email-form-wrap"> <input class="funnel-source hidden-input" type=
"hidden" name="source" value="thehustleco"> <input class=
"funnel-campaign hidden-input" type="hidden" name="campaign" value=
"home-page"> <input class="funnel-medium hidden-input" type="hidden"
name="medium" value="home-exit-popup"> <input class="funnel-form-id
hidden-input" type="hidden" name="form-id" value=
"exit-popup-general"> <input class="funnel-referral hidden-input"
type="hidden" name="referral_code"> <input class="funnel-fail-url
hidden-input" type="hidden" name="fail_url" value=""> <input class=
"funnel-a hidden-input" type="hidden" name="a" value=""> <input class
="funnel-c hidden-input" type="hidden" name="c" value=""> <input
class="funnel-o hidden-input" type="hidden" name="o" value=""> <input
class="funnel-oc hidden-input" type="hidden" name="oc" value="">
<input class="funnel-e hidden-input" type="hidden" name="e" value="">
<input class="funnel-f hidden-input" type="hidden" name="f" value="">
<input class="funnel-r hidden-input" type="hidden" name="r" value="">
<input class="funnel-t hidden-input" type="hidden" name="t" value="">
<input class="funnel-s1 hidden-input" type="hidden" name="s1" value=
""> <input class="funnel-s2 hidden-input" type="hidden" name="s2"
value=""> <input class="funnel-s3 hidden-input" type="hidden" name=
"s3" value=""> <input class="funnel-s4 hidden-input" type="hidden"
name="s4" value=""> <input class="funnel-s5 hidden-input" type=
"hidden" name="s5" value=""> <input class="funnel-success-url
hidden-input" type="hidden" name="success_url" value="https://
thehustle.co/signup?redirect_after=
https%3A%2F%2Fthehustle.co%2Fthankyou%2F"> <input id=
"recaptcha-response-v3" class="g-recaptcha hidden-input" type=
"hidden" name="g-recaptcha-response" value=""> <div class=
"signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24
24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M22
6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9
2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path>
</svg> </div> <input class="signup-email" type="email" name="email"
placeholder="Your email address" required autocomplete="email">
<input class="email-submit om-trigger-conversion" type="submit" value
="Join Free"> </div> <div class="validate-mistake-emails-message"
style="display:none;"></div> <div class="trends-opt-in" style=
"display:none;"></div> <div submit-success> <template type=
"amp-mustache"> <p class="c-message c-message--success">Thank you for
subscribing.</p> </template> </div> <div submit-error> <template type
="amp-mustache"> <p class="c-message c-message--failed">Your
submission failed. Please try again!</p> </template> </div> </form>
</div>