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Magazine Sections + Fashion + Art & Design + Travel + Food + Culture * Sports Sections + Beijing 2022 Olympics + MLB + NBA + NFL + Golf + Tennis + Soccer Columns + Jason Gay Search [ ]Search Share * Facebook * Twitter * LinkedIn * Copy Link * Markets * Heard on the Street How Bricks Might Save Clicks Rising costs of doing business online is making physical retail more appealing for e-commerce brands How will the pandemic affect America's retailers? As states across the nation struggle to return to business, WSJ investigates the evolving retail landscape and how consumers might shop in a post-pandemic world. By Jinjoo Lee April 22, 2022 5:30 am ET The future of e-commerce could be coming to a local mall near you. Online furniture seller Wayfair , which saw a decline in active customers last year, is placing new hopes in that physical world: It plans to open three bricks-and-mortar stores in Massachusetts this year. In an earnings call on Feb. 24, Wayfair Chief Executive Niraj Shah said the stores will be "valuable avenues for discovery, visualization and marketing." To Read the Full Story Subscribe Sign In [wsj-logo-b] Continue reading your article with a WSJ membership View Membership Options Resume Subscription We are delighted that you'd like to resume your subscription. You will be charged $ + tax (if applicable) for The Wall Street Journal. You may change your billing preferences at any time in the Customer Center or call Customer Service. You will be notified in advance of any changes in rate or terms. You may cancel your subscription at anytime by calling Customer Service. Please click confirm to resume now. 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