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Why the Black MacBook Cost More

March 31, 2022 [?] Permalink Stephen Hackett

From 2006 until 2008, Apple sold one of the coolest Macs ever: the
black MacBook.

Black MacBookBlack MacBook

The black MacBook was sold alongside the more popular -- and less
expensive -- white MacBook.

The price difference between the white and black models is often
brought up when discussing Apple's various strategies around product
design and pricing. Many people wrongly believe that the extra cost
of the black model just got you a nicer-looking laptop, but that's
not completely true.

For every generation of MacBook that it was a part of, the black
notebook cost $1,499. This was $200 more expensive than the mid-tier
white notebook.

The two machines always shared the same specs when it came to the
CPU, RAM and optical drive. However, the black MacBook always came
with a larger hard drive for that $200. Here are the specs for the
five generations of MacBook:

OriginalOriginal

Late 2006Late 2006

Mid 2007Mid 2007

Late 2007Late 2007

Early 2008Early 2008

Was this modest storage upgrade worth the $200 premium? Absolutely
not; Apple was charging more for the black enclosure because it
could. In my mind, the extra storage was just a way to help justify a
more expensive purchase.

That said, for many people, having the coolest looking MacBook was
enough justification on its own.

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by Stephen Hackett
512 Pixels is a blog covering Apple, computer history, space, design
and lots of other fine nerdery.
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