https://www.getfilteroff.com/blog/light-mode-dark-mode-and-gen-z-mode

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Light Mode, Dark Mode, and Gen-Z Mode

March 15, 2022
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I'm a 33 year old straight male and you could sum up my design sense
as pretty "basic." Err-- sorry, "cheugy."

Last night, I was sitting down to dinner with Anya, my co-founders
friend. I pulled out the Filteroff app and was showing her how it
works.

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"It's so sterile," she said. "Huh?" I asked. "Yeah, it's just so
boring. So sterile."

My immediate reaction was to get defensive. But, curiosity got the
best of me-- "Hmm... Can you show me something that isn't 'sterile'?"
She quickly opens her phone and navigates to partiful.com and shows
it to me. "It's so exciting. Every time I open it, it makes me happy.
Sometimes they have doge pop up!"

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I stare at the page for a second. My brain hurts. I hate it. It
felt... distracting, maximal, cluttered, weirdly transparent. Little
sparkles animate over the page.

"How old are you?" I asked.

"Twenty-five."

"Of course you are."

Okay... I didn't say that last bit, but I definitely thought it. I'm
getting old.


Boring on purpose

Looking back at our app, I'm realizing... the UI is kinda boring.
It's built more like a utility app. This was intentional.

Filteroff is video speed dating. We launched our app prior to the
pandemic, and have people aged 18 to 75 using it. A lot of the video
speed dating UX paradigms are complex, and novel for many users.

    "How do I turn on my camera?" is an all too common email we
    receive.

Making the UI too busy seems a distraction.

But, Gen-Z knows how to turn on their camera. I was met with similar
responses about our app after asking a few more people in their 20s.
Yeah, it's a tiny sample size, but many do not like "millennial
minimalism."

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The "millenial kitchen" (builder.com)

A new UI theme

One idea I had was tweaking the app theme based on age. If you're a
member of Gen-Z, you'd see a Gen-Z theme. But, to be honest, what the
heck is Gen-Z design? Is it "fun?" Us millennials aren't fun. Maybe
it's the opposite of minimalist?

I went to Pexels and searched for "Gen-Z" and it showed me pictures
of a woman holding a bush...

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Filteroff for Gen-Z

I'm not sure if we'll actually go through with it. We have some
bigger fish to fry, but it would be a fun setting to create. :)



Image credit: pexels.com, builder.com

We're hiring a creative director!

Download the app and start video dating!

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