https://www.theverge.com/2022/1/14/22884263/netflix-price-increases-2021-us-canada-all-plans-hd-4k

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Filed under:

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Netflix raises prices on all plans in US

New, 74 comments

From $1 to $2 per month

By Jacob Kastrenakes@jake_k Jan 14, 2022, 3:15pm EST

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[acastro_21] Illustration by Alex Castro / The Verge

Netflix is raising prices across all of its plans in the US today.
The company's standard plan will rise to $15.50 per month from $14,
while the 4K plan will rise to $20 per month from $18. The basic
plan, which doesn't include HD, is also rising to $10 per month from
$9. Prices are rising in Canada as well.

The price hikes go into effect immediately for new subscribers. For
existing subscribers, the changes will be rolled out "gradually,"
with Netflix promising to email members 30 days before the price hike
goes into effect.

Prices for a Netflix plan have steadily gone up in recent years. The
standard plan went to $14 per month from $13 in late 2020, after
previously rising to $13 from from $11 in 2019. Prior to that,
Netflix raised prices in 2017 and 2015. When Netflix announced its
first wide-scale price increase in 2014, the company was so worried
about losing subscribers over a $1 per month bump that it let
existing members keep their price for two years. It hasn't offered
such a generous perk in the years since.

Netflix price hikes

     Price        Jan    Oct    Jan    Oct    Oct    Apr    Apr   2011
                  2022   2020   2019   2017   2015   2014   2013
     Price        Jan    Oct    Jan    Oct    Oct    Apr    Apr   2011
                  2022   2020   2019   2017   2015   2014   2013
Premium (4K, 4   $19.99 $17.99 $15.99 $13.99 $11.99 $11.99 $11.99 N/A
screens)
Standard (HD, 2  $15.49 $13.99 $12.99 $10.99 $9.99  $8.99  $7.99  $7.99
screens)
Basic (No HD, 1  $9.99  $8.99  $8.99  $7.99  $7.99  $7.99  N/A    N/A
screen)

The price hikes come during a successful but challenging moment for
Netflix. The company already has a wealth of subscribers across the
US, and adding more is a challenge -- making price hikes an obvious
answer for how it can make more money. At the same time, Netflix is
now competing with several other serious streaming services for
attention, including Disney Plus and HBO Max, and it's been spending
big on content to keep up.

"We're updating our prices so that we can continue to offer a wide
variety of quality entertainment options," a Netflix spokesperson
told Reuters. "As always we offer a range of plans so members can
pick a price that works for their budget."

Netflix isn't the only service that's been raising prices lately.
Hulu hiked the price of its ad-supported and ad-free tiers by $1 per
month in October.

Disclosure: The Verge is currently producing a series with Netflix.

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