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In fact, the company also acknowledged that it was doing it with purpose under certain "improper redirection" scenarios. In the latest related news, when someone is trying to download Google Chrome from Edge, Microsoft seems to be reminding such users with a popup (image below) that its own browser is built upon the same (Chromium) technology as Chrome, suggesting that there's no need for a new browser. So far it's somewhat fine since there is no lie in that part. However, the prompt also appears to suggest that Edge itself is more secure than Chrome as part of the prompt says "with the added trust of Microsoft". Here's the full message: Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft. A screenshot of Edge saying that it is more trustworthy than Chrome To be completely fair to Microsoft, Google also occasionally sends such pop-ups and prompts when using its search engine or other services. Here's a classic one below. But at least Google allows the option to reject its advances. That's not the case for Edge though. Google recommends Chrome However, it doesn't end there for Edge. Here's another one that's made with a really humorous tone but the underlying message is loud and clear. It says: That browser is so 2008! Do you know what's new? Microsoft Edge. A screenshot of Edge telling users that Chrome is from 2008 but Edge is new Also, when we search "browser" or "browser download" on Bing, recommendations for Edge pop up here as well as if Microsoft really wants people to notice its own web browser. This one isn't something Google does though. +-------------------------------------------------------------------+ |Microsoft Edge browser download |Microsoft Edge browser download | |search result |search result | +-------------------------------------------------------------------+ With everything we have seen so far, one has to wonder what's coming next from Microsoft in its attempts to promote Edge more effectively amongst more people. 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Win10/Win11. in Windows * Nearly twice the people have already embraced Windows 11 compared to just a month ago in Front Page News Advertisement Trending Stories Microsoft Edge logo and Microsoft Edge written next to it with a red outline Microsoft says its own Edge browser is more trustworthy than "so 2008" Google Chrome 15 hours ago with 46 comments AMD in red and Intel in blue fists about to strike Alleged early Core i3-12100 test suggests not even Ryzen 3 is safe from Alder Lake onslaught Dec 1, 2021 with 27 comments Windows 11 and Insider Preview Build written against a black and varied colored background Windows 11 build 22509 released to Dev channel comes with Start menu changes Dec 1, 2021 with 32 comments [1618597794] Dell Latitude 7320 review: The ultimate work from home laptop Apr 18, 2021 with 19 comments Advertisement Related Stories Edge Canary logo in a circle with "Microsoft Edge Canary" written Tab search has been switched on by default in the latest Edge Canary build Nov 30, 2021 Windows 10 default wallpaper with Chrome logo in front Guide: How to enable Windows 11-style menus in Google Chrome Nov 19, 2021 Microsoft Edge logo and name against a dark background Microsoft admits that it is purposely making it difficult to switch browsers in Windows Nov 15, 2021 [chrome_med] Google Chrome 96.0.4664.45 (offline installer) Nov 15, 2021 Show Comments 46 Comments - Add comment [Sort by oldest first (thread view)] Advertisement Report Comment Close Please enter your reason for reporting this comment. 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