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News

Tesla displaces Mercedes-Benz as third-most-popular luxury brand in
U.S.

(Credit: Tesla)
Joey Klender
By Joey Klender  
Posted on November 11, 2021

Tesla has officially displaced Mercedes-Benz as the
third-most-popular luxury automotive brand in the United States,
quickly approaching BMW and Lexus, which took first and second place,
respectively.

The data comes from Automotive News, which reported the story earlier
this week. According to the report, Mercedes-Benz accumulated 213,708
vehicle registrations through Q3 2021, a hefty figure for the German
automaker which has been battling supply chain bottlenecks and parts
shortages through most of the year. However, other automakers are not
immune to the issues as well, and a majority of car companies have
been battling with semiconductor and other essential parts shortages
for the better part of 2021.

That did not stop a small-but-mighty car company from Silicon Valley
from overtaking German giant Mercedes from the third spot on the
list. Tesla handily made its way past Mercedes-Benz with 230,855
registrations, becoming the third-best-selling luxury car brand in
the routinely touted U.S. sector where luxury vehicles make up about
5% of the market.

[tesla-supercharger-7-scaled]

Credit: Tesla

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Tesla is not far off of other high-end brands, as leaders BMW and
Lexus held leads over the electric car company but not by many
vehicles. BMW reached 259,237 registrations to take first prize,
while Japanese Lexus came in second with 245,864 units.

Tesla very well may take over the top spot in the luxury sector by
the end of the year. The company's increasingly active production
lines at the Fremont facility where its U.S. cars are built, along
with the ongoing construction and imminent arrival of Gigafactory
Texas manufacturing lines are both indicative of a scrappy and hungry
car company that is preparing for an influx of customer orders for
the next several years.

Many of Tesla's U.S. vehicles are sold out for 2021, and delivery
times are indicating to customers that they may be waiting for
several months in 2022 to receive their vehicles. While the new Tesla
factory located just outside of Austin is expected to begin
production in limited volumes by the end of the year, executives are
looking toward 2022. Tesla CFO Zachary Kirkhorn said during the
company's Q3 2021 Earnings Call that "we [Tesla] should not expect
for us to deliver cars by the end of 2021 from these factories [Texas
and Berlin] even if we do produce them -- so homologation, regulatory
reasons."

However, it is not all bad for Tesla, even if Giga Texas does not
begin shipping cars to patiently-waiting customers by the end of
2021. With increased production capacity and industry-leading gross
margins, Tesla is making money hand over fist while balancing an
evergrowing production sheet that continues to show the arrival of
the electric revolution is upon the U.S. automotive sector.

I'd love to hear from you! If you have any comments, concerns, or
questions, please email me at [email protected]. You can also reach
me on Twitter @KlenderJoey, or if you have news tips, you can email
us at [email protected].

Tesla displaces Mercedes-Benz as third-most-popular luxury brand in
U.S.
[TeslaratiL]
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