https://www.cnbc.com/2021/11/02/ford-unveils-a-custom-electric-pickup-ahead-of-f-150-lightning-.html

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Autos

Ford's new custom electric pickup truck is a blast from the past

Published Tue, Nov 2 20214:20 PM EDTUpdated Wed, Nov 3 202110:09 AM
EDT
Michael Wayland@MikeWayland
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Key Points

  * The Ford F-100 Eluminator concept truck features the
    retro-styling of a 1978 F-100 pickup with electric motors and
    batteries from the Mustang Mach-E GT.
  * Ford and its partners built the vehicle to showcase its new
    e-crate motor that's on sale through its aftermarket and
    performance division.

In this article

  * F

All-electric Ford F-100 Eluminator concept truck
Ford

Ford Motor unveiled Tuesday a custom truck that combines its past
with its future electrification plans, including its highly
anticipated F-150 Lightning pickup in 2022.

The "all-electric Ford F-100 Eluminator concept truck" features the
retro-styling of a 1978 F-100 pickup with electric motors and
batteries from the automaker's 2021 Mustang Mach-E GT Performance
Edition. Its interior controls and screens also resemble the Mach-E
electric crossover.

Ford built the vehicle to showcase its new "e-crate motor" that's now
on sale online and at its dealerships. Such "crate" engines or motors
are assembled by the company but are available for general purchase
for building, fixing or customizing vehicles.

All-electric Ford F-100 Eluminator concept truck
Ford

"Our F-100 Eluminator concept is a preview of how we're supporting
customers as they go all-electric and embrace zero-tailpipe emissions
performance, even for our heritage vehicles," Ford global director of
accessories and licensing Eric Cin said in a release.

The custom pickup also provides some hype for the automaker, as it
prepares to launch its electric F-150 Lightning pickup during the
first half of next year. Many view the pickup as a barometer for
whether pickup truck customers -- which dominate annual U.S. sales
charts -- are ready to switch to electric vehicles.

All-electric Ford F-100 Eluminator concept truck
Ford

The concept pickup can produce 480 horsepower and 634 foot-pounds of
torque, Ford said. It was designed and created by Ford Performance
and built-in collaboration with aftermarket companies such as MLe
Racecars and Roadster Shop.

Each of Ford's e-crate motors produces 281 horsepower and 317
foot-pounds of torque and is street-legal in all 50 states, according
to the company. Ford said the motor will retail for $3,900.

The Ford F-100 Eluminator was unveiled Tuesday in Las Vegas for SEMA
Show, an annual conference for the automotive specialty and
aftermarket industries.

All-electric Ford F-100 Eluminator concept truck
Ford

The aftermarket business is extremely important to the automotive
industry. Automakers annually unveil unique vehicles at the show to
gauge consumer interest and showcase new aftermarket products such as
Ford's e-crate motor.

The aftermarket parts industry is a $44.6 billion industry, according
to Specialty Equipment Market Association, which puts on the annual
show.

All-electric Ford F-100 Eluminator concept truck
Ford
VIDEO13:0613:06
Why Ford needs its bestselling F-150 pickup
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