https://arstechnica.com/tech-policy/2021/10/there-will-soon-be-no-more-ads-denying-climate-change-on-google/ Skip to main content * Biz & IT * Tech * Science * Policy * Cars * Gaming & Culture * Store * Forums Subscribe [ ] Close Navigate * Store * Subscribe * Videos * Features * Reviews * RSS Feeds * Mobile Site * About Ars * Staff Directory * Contact Us * Advertise with Ars * Reprints Filter by topic * Biz & IT * Tech * Science * Policy * Cars * Gaming & Culture * Store * Forums Settings Front page layout Grid List Site theme Black on white White on black Sign in Comment activity Sign up or login to join the discussions! [ ] [ ] [Submit] [ ] Stay logged in | Having trouble? Sign up to comment and more Sign up Money talks, denialism walks -- There will soon be no more ads denying climate change on Google Search giant nixes ads contradicting scientific consensus on climate change. Eric Bangeman - Oct 8, 2021 6:37 pm UTC A fire engine drives into air thick with smoke along Juniper Hills Road as the Bobcat Fire advances North into the Antelope Valley in 2020. Enlarge / A fire engine drives into air thick with smoke along Juniper Hills Road as the Bobcat Fire advances North into the Antelope Valley in 2020. Robert Gauthier | Getty Images reader comments 220 with 113 posters participating Share this story * Share on Facebook * Share on Twitter * Share on Reddit Late Thursday, Google announced that it is demonetizing content that makes misleading or false claims about climate change. As a result, content that calls into question or denies the scientific consensus around anthropogenic climate change will not have Google advertising alongside it. In addition, Google will no longer run any advertising that "contradicts well-established scientific consensus around the existence and causes of climate change." Further Reading Warming climate likely leading to larger California fires With a worldwide public-health crisis taking place in the midst of natural disasters that are fueled, at least in part, by human-caused climate change, the amount of misinformation and outright falsehoods is not only frustrating but dangerous. Google has been criticized for its role in the spread of misinformation, and many people are unhappy with the company. People paying for ads don't want their ads appearing alongside misinformation-filled videos, and content producers don't want to see their product interrupted by error-filled ads. Message received, says Google. "We've heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change," Google said. "Advertisers simply don't want their ads to appear next to this content. And publishers and creators don't want ads promoting these claims to appear on their pages or videos." Google will be using its usual combo of human eyes and automated tools for enforcement once the policy goes into effect in November. Promoted Comments * Nazgutek Ars Scholae Palatinae jump to post The best time to stop serving climate change denial ads is when there's a clear scientific consensus. The second best time is now, twenty years later. 673 posts | registered 2/19/2001 reader comments 220 with 113 posters participating Share this story * Share on Facebook * Share on Twitter * Share on Reddit Eric Bangeman Eric has been using personal computers since 1980 and writing about them at Ars Technica since 2003, where he currently serves as Managing Editor. Advertisement You must login or create an account to comment. Channel Ars Technica - Previous story Next story - Related Stories Today on Ars * Store * Subscribe * About Us * RSS Feeds * View Mobile Site * Contact Us * Staff * Advertise with us * Reprints Newsletter Signup Join the Ars Orbital Transmission mailing list to get weekly updates delivered to your inbox. Sign me up - CNMN Collection WIRED Media Group (c) 2021 Conde Nast. All rights reserved. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1 /20) and Ars Technica Addendum (effective 8/21/2018). Ars may earn compensation on sales from links on this site. Read our affiliate link policy. Your California Privacy Rights | Do Not Sell My Personal Information The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Conde Nast. Ad Choices