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Magazine Sections + Fashion + Art & Design + Travel + Food + Culture * Sports Columns + Jason Gay Sections + MLB + NBA + NFL + Golf + Tennis + Soccer Search [ ]Search Share * Facebook * Twitter * LinkedIn * Copy Link * WSJ News Exclusive * Tech Google Is Scrapping Its Plan to Offer Bank Accounts to Users Tech giant had partnered with Citigroup and other banks on 'Plex' accounts that would sync with Google Pay [im-409748] The Google campus in Mountain View, Calif. The new Plex accounts were to carry both Google and bank branding. Photo: Cayce Clifford for The Wall Street Journal By Peter Rudegeair Close Peter Rudegeair * Biography * @rudegeair * peter.rudegeair@wsj.com , David Benoit Close David Benoit * Biography * @DaveCBenoit * David.Benoit@wsj.com and Andrew Ackerman Close Andrew Ackerman * Biography * @amacker * andrew.ackerman * andrew.ackerman@wsj.com Oct. 1, 2021 12:00 pm ET Google is abandoning plans to pitch bank accounts to its users, marking a retreat from an effort to make the tech giant a bigger name in finance. The Alphabet Inc. unit announced almost two years ago that users of its Google Pay digital wallet would be able to sign up for enhanced checking accounts and debit cards at a handful of financial institutions large and small, including Citigroup Inc. and Stanford Federal Credit Union. 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