https://www.nytco.com/press/the-new-york-times-company-launches-digital-subscriptions-for-wirecutter/

 

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August 31, 2021

The New York Times Company Launches Digital Subscriptions for
Wirecutter

Wirecutter is Included With an All Digital Access Subscription.

[20210901_w]

The New York Times Company announced today that Wirecutter, its
product recommendation service, will institute a metered paywall,
asking its frequent users to subscribe for unlimited access to its
research and recommendations. New York Times All Access digital and
home delivery subscribers will continue to receive unlimited access
to Wirecutter's 1,200+ product reviews, deals coverage and other
guides to help them shop confidently online with their existing
subscription. A standalone subscription to Wirecutter is available
for $5 every four weeks or $40 annually.

"While Wirecutter will continue to be an affiliate business,
diversifying its revenue sources will help ensure its long-term
success and independence, as well as unlock additional business value
that can be invested back into the business to serve subscribers,"
said David Perpich, head of standalone products, The New York Times
Company. "This change is also a continuation of The Times's push to
invest in product experiences that enrich subscribers's lives beyond
reading the news, following on the heels of NYT Games and NYT
Cooking."

Wirecutter's digital subscription is part of the Company's efforts to
add even more differential value to the subscriber experience.
Earlier this summer, the Company launched gift articles, which allow
subscribers to share up to 10 articles a month with nonsubscribers;
and in August, it announced subscriber-only newsletters, a curated
collection of more than 15 new and existing News and Opinion
newsletters available only to Times subscribers.

    This change is also a continuation of The Times's push to invest
    in product experiences that enrich subscribers's lives beyond
    reading the news.

Linda Li, general manager, Wirecutter, added, "Wirecutter's success
is due to its singular focus on helping our readers with integrity,
transparency, empathy, and rigor. With the launch of subscriptions,
we're excited to further this mission so that Wirecutter can become
even more indispensable to our readers' lives."

Wirecutter researches, tests, and recommends the best of everything,
from robot vacuums to wine glasses. It strives to make finding the
best stuff quick, easy, and transparent, so its users can get on with
their lives. Wirecutter was founded in 2011 and acquired by The Times
Company in 2016.

 

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Staff Updates

Ben Frumin Named Editor in Chief of Wirecutter

December 6, 2018
[BEN_PHOTO]
 

Wirecutter

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