https://www.apple.com/newsroom/2021/08/apple-acquires-classical-music-streaming-service-primephonic/ [ ] * Global Nav Open Menu Global Nav Close Menu * Apple * Shopping Bag + Search apple.com Cancel * Apple * Store * Mac * iPad * iPhone * Watch * TV * Music * Support * * Shopping Bag + [ ] Cancel [ ] Newsroom Open Newsroom navigation Close Newsroom navigation * [ ] Search Newsroom * Popular Topics * Popular Topics + AirPods + App Store + Apple Arcade + Apple TV+ + Company News + Education + Environment + Events + Health + iPad + iPhone + Mac + Music + Store News + TV + Watch AirPods App Store Apple Arcade Apple TV+ Company News Education Environment Events Health iPad iPhone Mac Music Store News TV Watch Apple Newsroom needs your permission to enable desktop notifications when new articles are published PRESS RELEASE August 30, 2021 Apple acquires classical music streaming service Primephonic The renowned classical music experience is coming to Apple Music * * * * [https://nr.apple.com] The Apple Music logo on a red background. CUPERTINO, CALIFORNIA AND LONDON Apple today announced it has acquired Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimized for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings. With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content. In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits. "We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "Together, we're bringing great new classical features to Apple Music, and in the near future, we'll deliver a dedicated classical experience that will truly be the best in the world." "Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry," said Thomas Steffens, Primephonic's co-founder and CEO. "Artists love the Primephonic service and what we've done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience." "Primephonic was founded to ensure that classical music will stay relevant for future generations," said Gordon P. Getty, a major shareholder of Primephonic. "Primephonic and Apple together can realize that mission and take classical to a worldwide audience." Primephonic is no longer available for new subscribers and will be taken offline beginning September 7. Apple Music plans to launch a dedicated classical music app next year combining Primephonic's classical user interface that fans have grown to love with more added features. In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classical albums, all in Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music's Spatial Audio, with new albums added regularly. Share article * * * * [https://nr.apple.com] * Text of this article August 30, 2021 PRESS RELEASE Apple acquires classical music streaming service Primephonic The renowned classical music experience is coming to Apple Music CUPERTINO, CALIFORNIA AND LONDON Apple today announced it has acquired Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimized for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings. With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content. In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits. "We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "Together, we're bringing great new classical features to Apple Music, and in the near future, we'll deliver a dedicated classical experience that will truly be the best in the world." "Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry," said Thomas Steffens, Primephonic's co-founder and CEO. "Artists love the Primephonic service and what we've done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience." "Primephonic was founded to ensure that classical music will stay relevant for future generations," said Gordon P. Getty, a major shareholder of Primephonic. "Primephonic and Apple together can realize that mission and take classical to a worldwide audience." Primephonic is no longer available for new subscribers and will be taken offline beginning September 7. Apple Music plans to launch a dedicated classical music app next year combining Primephonic's classical user interface that fans have grown to love with more added features. In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classical albums, all in Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music's Spatial Audio, with new albums added regularly. About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms -- iOS, iPadOS, macOS, watchOS, and tvOS -- provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Press Contacts Brian Bumbery Apple bumbery@apple.com (424) 326-4156 Apple Media Helpline media.help@apple.com (408) 974-2042 Copy text About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms -- iOS, iPadOS, macOS, watchOS, and tvOS -- provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Press Contacts Brian Bumbery Apple bumbery@apple.com (424) 326-4156 Apple Media Helpline media.help@apple.com (408) 974-2042 Latest News [apple-logo] PRESS RELEASE Apple, US developers agree to App Store updates August 26, 2021 [apple_reji] FEATURE A new type of healing, supported by Apple August 26, 2021 [apple_news] PRESS RELEASE Apple introduces the News Partner Program August 26, 2021 Apple Newsroom The latest news and updates, direct from Apple. Read more Apple Footer Apple 1. Newsroom 2. Apple acquires classical music streaming service Primephonic [ ] Shop and Learn Open Menu Close Menu * Mac * iPad * iPhone * Watch * TV * Music * AirPods * HomePod * iPod touch * AirTag * Accessories * Gift Cards [ ] Services Open Menu Close Menu * Apple Music * Apple TV+ * Apple Fitness+ * Apple News+ * Apple Arcade * iCloud * Apple One * Apple Card * Apple Books * Apple Podcasts * App Store [ ] Account Open Menu Close Menu * Manage Your Apple ID * Apple Store Account * iCloud.com [ ] Apple Store Open Menu Close Menu * Find a Store * Shop Online * Genius Bar * Today at Apple * Apple Camp * Apple Store App * Refurbished and Clearance * Financing * Apple Trade In * Order Status * Shopping Help [ ] For Business Open Menu Close Menu * Apple and Business * Shop for Business [ ] For Education Open Menu Close Menu * Apple and Education * Shop for K-12 * Shop for College [ ] For Healthcare Open Menu Close Menu * Apple in Healthcare * Health on Apple Watch * Health Records on iPhone [ ] For Government Open Menu Close Menu * Shop for Government * Shop for Veterans and Military [ ] Apple Values Open Menu Close Menu * Accessibility * Education * Environment * Inclusion and Diversity * Privacy * Racial Equity and Justice * Supplier Responsibility [ ] About Apple Open Menu Close Menu * Newsroom * Apple Leadership * Career Opportunities * Investors * Ethics & Compliance * Events * Contact Apple More ways to shop: Find an Apple Store or other retailer near you. Or call 1-800-MY-APPLE. United States Copyright (c) 2021 Apple Inc. All rights reserved. Privacy Policy Terms of Use Sales and Refunds Legal Site Map