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June 16, 20217:06 PM UTCLast Updated ago

Technology

Virtual reality ads make their way to Facebook's Oculus headsets

Sheila Dang

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1 minute read
An attendee demos the Oculus Quest wireless virtual reality headset
during Facebook Inc's F8 developers conference in San Jose,
California, U.S., April 30, 2019. REUTERS/Stephen Lam

An attendee demos the Oculus Quest wireless virtual reality headset
during Facebook Inc's F8 developers conference in San Jose,
California, U.S., April 30, 2019. REUTERS/Stephen Lam

June 16 (Reuters) - Facebook Inc (FB.O) said Wednesday it will begin
testing ads inside its virtual reality Oculus headsets in partnership
with several game developers, including Resolution Games.

The small-scale test of VR ads are a bridge between the social media
company's main revenue line of selling digital advertising and its
growing investment to build virtual reality hardware as the next tech
frontier after the smartphone.

Facebook said it will use the test to explore ways to help developers
earn revenue on the Oculus platform.

Ads will begin to appear in Blaston, an action game developed by
Resolution, and in other Oculus games over the coming weeks.

Facebook added that Oculus users will be able to hide individual ads
or choose not to see ads from a certain advertiser.

Reporting by Sheila Dang, Editing by Rosalba O'Brien

Our Standards: The Thomson Reuters Trust Principles.

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