https://9to5google.com/2021/05/19/chrome-follow-rss-feed/

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Today

Chrome testing RSS-powered 'Follow' button & feed that keeps the
Google Reader dream alive

Abner Li

- May. 19th 2021 8:00 am PT

@technacity

Apps & Updates Google I/O 2021
[Chrome-for-Android-logo-3]
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Web browsers used to feature feed aggregators, but those built-in
capabilities have since been phased out. Google is now looking to
reverse the trend with Chrome trialing a "Follow" feature that more
or less brings an RSS reader to the New Tab page.

[INS::INS]

As you browse websites, Chrome will show a "Follow" button when you
open the overflow menu (from the top-right corner). It appears at the
very bottom and includes the site's favicon and name. Once
subscribed, new content from those publishers will appear in the New
Tab page as part of a "Following" tab that makes use of cards with
cover images, headlines, and shows when something was published.

Compared to Discover (which is still available in Chrome as "For
you") and its topic-based approach, users are actively choosing what
sites they want to see. That said, the algorithmic feed will use your
follows to surface content. 

The Chrome team wants to create "deeper connections" between
publishers and readers, while making it easier to "keep up with
[your] favorite websites." Google's Follow solution leverages the
browser many people have installed, as well as the existing open RSS
web standard. That said, if a site doesn't use RSS, Google will fall
back to its existing content index to keep users updated.

Chrome Follow RSS

Google today considers Follow an experiment, and will evaluate
publisher and end user feedback in deciding whether to graduate/
widely launch it. The company will provide more information to
websites if that's the case, but the only publisher guidance today is
making sure a site's RSS is up-to-date. Similarly, Google would not
yet comment on whether it will come to iOS or desktop browsers.

    We welcome feedback from publishers, bloggers, creators, and
    citizens of the open web (like you!) on this experiment as we aim
    to build deeper engagement between users and web publishers in
    Chrome. You can also stay up-to-date and ask us questions via
    @WebCreators on Twitter or via email to webcreators@google.com.

Google is also hosting a Following on the Open Web I/O 2021 session
at 11 a.m. PT today. 

This feature will appear over the "coming weeks" for Chrome Canary
users in the US on Android. That version of the browser (Canary > Dev
> Beta > Stable) is three levels from the release that the vast
majority of people use.

More about Google Chrome:

  * Chrome New Tab page will show shopping carts you've left behind
  * Assistant and Duplex can now help you change stolen passwords in
    Chrome
  * Google Chrome adds speedy 'back-forward cache' on desktop with
    instant page loading

FTC: We use income earning auto affiliate links. More.

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About the Author

[ba5acd965e]

Abner Li

@technacity

Editor-in-chief. Interested in the minutiae of Google and Alphabet.
Tips/talk: abner@9to5g.com

 

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