https://www.imore.com/apple-hires-former-facebook-exec-antonio-garcia-martinez-ads-team

iPad Pro (2020) deals at Amazon: Prices start at $690!

 

  * Forums
  * Shop
  * Toggle Search
    [                    ]

  * iPhone 12
  * iOS 14
  * AirTags
  * Best VPN
  * iPad Pro

 1. Home /
 2. News

New hire

Apple hires former Facebook exec Antonio Garcia Martinez to ads team

Apple might be poised to grow its ads business.
Joe Wituschek
10 May 2021 0

41920 81312 Antonio Garcia Martinez XlSource: AppleInsider

What you need to know

  * Apple has hired Antonio Garcia Martinez.
  * The former Facebook executive will join Apple's ad platforms
    product engineering team.

Apple has just made a major hire for its advertising efforts.

As reported by Business Insider (via AppleInsider), Apple has hired
Antonio Garcia Martinez, the former Product Manager for advertising
at Facebook.

    Garcia Martinez, who is also known for authoring the
    autobiography "Chaos Monkeys," joined Apple in April as part of
    the company's ad platforms product engineering team. He will be
    based in Cupertino, according to Business Insider.

    Apple's ad platforms team works on advertising technology within
    the App Store and in other locations across Apple's ecosystem,
    including Apple News and the Stocks app.

    Garcia Martinez worked at Facebook between 2011 and 2013, and
    became an influential figure on the company's ad product team. He
    worked on ad targeting efforts and eventually became product
    manager of FBX, Facebook's now defunct ad exchange.

Ads On Search TabAds On Search TabSource: Apple TV+

Martinez's arrival could indicate that Apple is looking to expand its
own privacy-focused advertising business. iOS 14.5 introduced App
Tracking Transparency, a feature that requires apps to ask
permissions from users in order to track them across apps for
advertising purposes. A recent survey found that only 4% of iPhone
users who updated to iOS 14.5 allowed apps to track them. This could
create a perfect opportunity for Apple to build its own
privacy-focused advertising structure into its products.

    Alongside Garcia Martinez, Apple also appears to be expanding the
    scope of its ads teams. As of Monday, May 10, Apple has about 50
    open roles related to ad platforms. That includes one listing
    that suggests Apple is forming a new team focused on fighting
    fraudulent ad traffic.

    It does appear that Apple is looking to be a different kind of
    advertising company than rivals like Facebook or Google. One job
    listing suggests that Apple is hiring engineers that could help
    it set standards for "effective advertising while protecting user
    privacy."

'1971: The Year That Music Changed Everything' has a new trailer
'1971: The Year That Music Changed Everything' has a new trailer
More Apple TV+ content

'1971: The Year That Music Changed Everything' has a new trailer

Time to check out the first trailer for a docuseries all about the
music of 1971 and why it was so important.

UK company charged with selling counterfeit Apple chargers and fined
$140kUK company charged with selling counterfeit Apple chargers and
fined $140k
Charged Up

UK company charged with selling counterfeit Apple chargers and fined
$140k

A UK company imported MacBook chargers thought to be from the same
factory as Apple's - but they were found to be unsafe counterfeits.

Concept images imagine iOS 15, iPadOS 15 with multi-user support and
moreConcept images imagine iOS 15, iPadOS 15 with multi-user support
and more
Concept

Concept images imagine iOS 15, iPadOS 15 with multi-user support and
more

Apple will announce iOS 15 and iPadOS 15 soon enough and these
concept images are enough to whet the appetite.

These USB-C hard drives for Mac can back up or beef up your storage
These USB-C hard drives for Mac can back up or beef up your storage
USB-C the light!

These USB-C hard drives for Mac can back up or beef up your storage

Here are our favorite USB-C hard drives for your Mac. Grabbing an
external hard drive is a great way to store backups, music, movies,
files, and more!

Keep in Touch

Sign up now to get the latest news, deals & more from iMore!

[                    ]

I would like to receive news and offers from other Future brands.

(*)Yes ( )No

I would like to receive mail from Future partners.

(*)Yes ( )No
Sign Me Up

No spam, we promise. You can unsubscribe at any time and we'll never
share your details without your permission.

ViewClose Comments (0)

  * News
  * Apple Talk (General)

Joe Wituschek

Joe Wituschek

Joe Wituschek has been in the technology industry for over a decade.
Formerly Apple, Joe now covers the company as a news writer for
iMore. Connect with Joe on Twitter @joewituschek.

  * 

  * iPhone
  * iPad
  * Apple Watch
  * Mac
  * Apple TV
  * Reviews
  * How To
  * Forums

Other Categories

  * About Us
  * Newsletter
  * Fitness
  * Apps
  * Gaming
  * Deals
  * Advertising Inquiries
  * Licensing and Reprints
  * Accessibility Statement

  * Android Central
  * Windows Central
  * CrackBerry
  * Thrifter
  * TechnoBuffalo
  * MrMobile

Log in or Sign up

  * t
  * f
  * y
  * i
  * r

Brightness

Light Mode Dark Mode

  * (c) Future US, Inc.
  * Terms & Conditions
  * Privacy Policy
  * Cookie Policy
  * Careers
  * Licensing
  * External Links Disclosure
  * Accessibility Statement

  * (c) Future US, Inc.
  * Terms & Conditions
  * Privacy Policy
  * Cookie Policy
  * Careers
  * Licensing
  * External Links Disclosure
  * Accessibility Statement

 
** [p]
Quantcast