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The 2021 Perception Sensor Industry Map
By
Adam Rodnitzky
,
|
May 5, 2021
#
Industry Insight
#
Sensors
Table of Contents
75 Companies Powering Vision-Enabled Platforms
Over the past decade, the perception industry has exploded with new
companies, new technologies, and the deployments of millions of
sensors in industries ranging from the traditional (automobiles) to
the cutting-edge (space travel).
While incumbents have locked up majority market shares in some
segments, other segments have seen the rise of dominant new players
that have become suppliers to some of the world's largest companies.
Yet it's clear that it's still early days for perception. New sensing
modalities and innovative software platforms are changing what
perception makes possible, therefore opening up opportunities for
even more new companies to challenge incumbents and other startups
alike.
Our intention with this industry map is to paint an easily digestible
picture of where the industry stands today. It shows the primary
players in the key perception sensing modalities, as well as the
software companies that provide the infrastructure and libraries that
are most commonly used to build perception-powered products.
(Note: If you want to embed the 2021 Perception Sensor Industry Map
on your own site, please scroll to the bottom of this post for embed
code and attribution information.)
ULTRASONIC
Much like radar, ultrasonic sensors send out a signal and time how
long it takes for the signal to return after reflecting off a nearby
surface. Unlike radar, however, ultrasonic uses narrowly focused
sound waves (typically between 30 kHz and 240 kHz). It is typically
used for high-fidelity near-range sensing, and is often found in
automotive applications like advanced driver assistance systems
(ADAS) and parking aids.
The ultrasonic sensing landscape is dominated by incumbents from the
automotive world. The companies listed in the industry map are:
* Magna
* Valeo
* Texas Instruments
* Continental
* Bosch
* TDK
DEPTH
Depth sensors are used to capture 2.5D and 3D imagery. There are many
different modalities within depth sensing, including structured
light, time-of-flight, stereo, and active stereo sensors. In
addition, depth sensing can be found across a range of applications
from consumer to industrial.
The depth sensing landscape includes large incumbent players, but has
also seen a significant amount of startup activity over the past
decade. The companies represented on the industry map are:
Consumer
* Intel RealSense
* Structure Sensor by Occipital
* Mynt
* StereoLabs
* Sony (formerly SoftKinetic)
* Microsoft Azure Kinect
* Orbbec
* Luxonis
* pmd
* ASUS
Industrial
* Zivid
* Photoneo
* Ensenso
* LMI
* Cognex
LIDAR
LiDAR (light detection and ranging) works similar to ultrasonic and
radar sensing in that it sends out a signal and times how long it
takes for the signal to reflect off a nearby object or surface and
return to the sensor. Unlike sound-based ultrasonic and radio
wave-based radar, LiDAR uses light. Perhaps no other perception
segment has seen as much new company formation and startup activity
as LiDAR over the past decade. The advent of the autonomous vehicle
and drone markets drove rapid market and technology development,
resulting in startups becoming incumbents (Velodyne and Ouster, for
instance).
In the industry map, we consider the two primary modalities of LiDAR:
scanning and flash. Scanning LiDAR units utilize a laser emitter and
receiver spinning rapidly to capture a 360deg view of what is around
the sensor. Newer developments in scanning LiDAR also use MEMS
mirrors or solid-state beamsteering to achieve similar results with
less mechanical complexity. Flash LiDAR units use a fixed laser
emitter and receiver with a wide field of view to capture large
amounts of data with no need for mechanical parts.
The rapid growth of the LiDAR market tracks the ever growing interest
in autonomous vehicles and mobile robots. However,
slower-than-expected development of the AV and robot markets has
created a ripple effect into the LiDAR industry, resulting in many
startup failures and lots of M&A activity. The survivors of this
first wave of failure and consolidation are becoming dominant
incumbents for scanning LiDAR. A new wave of flash LiDAR companies
is emerging as well, many with a focus on ADAS applications in
pursuit of large automotive contracts. In turn, many of the scanning
LiDAR incumbents are launching their own flash LiDAR units to
compete.
Scanning
* Velodyne Lidar
* Hokuyo
* Ouster
* Waymo Laser Bear
* Hesai
* SICK
* Quanergy
Flash
* AEye
* Luminar
* Velodyne Lidar
* Voyant Photonics
* Quanergy
* Sense Photonics
* Valeo
* Intel RealSense
* LeddarTech
* Aeva
* Innoviz
THERMAL
Perception systems often rely heavily on visual data; however, visual
data isn't always available (for instance, foggy and unlit
scenarios). Thermal cameras can be an option to provide sensory
information when visual sources fail.
* FLIR
* Seek Thermal
RADAR
Like the scenario described above with thermal imaging, radar can
provide sensory data when visual sources fail. Consider, for
instance, an autonomous vehicle that relies on LiDAR and cameras in
dense fog. Because the fog occludes any visual references, that AV
won't be able to operate. With radar, however, it could. Radar has
been deployed effectively in automotive settings since Daimler Benz
first launched its Distronic adaptive cruise control system in 1999.
* Vayyar
* Arbe
* Uhnder
* Bosch
* Zendar
* GhostWave
* MetaWave
* Infineon
CMOS
The most ubiquitous perception sensing modality is CMOS cameras. CMOS
cameras use the same imaging technology that is found in mobile
phones, digital cameras, web cams and most other camera-equipped
devices. There's a huge diversity of available configurations,
spanning resolution, dynamic range, color filtering, field of view,
and more.
In perception applications, CMOS cameras can be used on their own,
with each other, or with other sensing modalities to enable advanced
capabilities. For instance, a single CMOS camera can be paired with a
machine learning library to perform classification tasks for a bin
picking robot. Two CMOS cameras can be used in a stereo configuration
to provide depth sensing for a robot, or even an adaptive cruise
control system on an AV. CMOS cameras are commonly paired with IMUs
to enable visual-inertial navigation for robotic platforms as well.
In other words, perception systems almost always include CMOS
cameras.
Depending on system design, CMOS cameras can be directly embedded
into a device, or externally attached. The former is common for
mobile robots and autonomous vehicles, while the latter is frequently
found with machine vision applications for industrial robotics.
While there are hundreds of CMOS component and module vendors, we
have chosen to include the most significant participants in the
perception sensing world.
Embeddable
* Canon
* Sony
* OmniVision
* ST Micro
* ams OSRAM
Industrial
* FLIR (Point Grey)
* Keyence
* Datalogic
* Cognex
* Basler
IMU
Another non-visual sensing modality, IMUs (aka inertial measurement
units) sense kinetic motion. Taken alone, this information can only
provide the perception of random movement in space. In concert with a
visual sensor like a CMOS camera or depth sensor, a visual-inertial
sensor array can provide highly accurate location and movement data.
Like CMOS cameras, IMUs can be supplied as embeddable modules, or as
external units.
* Bosch Sensortec
* Xsens
* mCube
* Yost Labs
* Lord MicroStrain
EVENT/NEUROMORPHIC
For the past decade, the perception world has been abuzz with
interest around neuromorphic cameras (also called "event cameras").
These cameras work on an entirely different principle than other
cameras. Instead of capturing and sending an entire frame's worth of
data, these cameras send data on a pixel-by-pixel basis, and only for
those pixels where a change has occurred. As a result, they can
operate at much higher speeds, and can also transmit much smaller
amounts of data as well. However, they are still difficult to source
at scale, and expensive. To date, there has only been one consumer
application of event cameras, and it was not a success. Time will
tell if these experimental cameras escape the lab and become a
regular part of real world perception systems.
* Samsung
* Sony
* iniVation
* Prophesee
SOFTWARE
A perception system is more than just sensors; it's also the software
required to do something with that sensor data. Sensor software can
operate at lower levels in the stack - for instance, Tangram Vision's
software ensures that all sensors are operating optimally and
transmitting reliable data. It can also operate at the application
level - an example would be using Slamcore's SLAM SDK to power a
navigation system for a warehouse robot.
Within the perception software ecosystem, there has been heated
competition among SLAM providers over the last decade. This has been
encouraged by increased investment in both robotics, as well as XR
technology like virtual reality and augmented reality. Consolidation
has occurred, with many teams being acquired by the FAANG companies
as they plan for future consumer products like AVs and VR headsets.
* Tangram Vision
* Occipital
* Kudan
* Augmented Pixels
* Arcturus Industries
* PyTorch
* TensorFlow
* Slamcore
* Outsight
* OpenCV
* Wikitude
* Aivero
In Conclusion
The perception industry is only at the beginning of its growth curve.
Recent advancements in sensor modalities, embedded computing and
artificial intelligence have unlocked new capabilities for more
platforms that will require perception sensing and software for
operation.
As has been the case for the past decade plus, continued
consolidation and new company formation will be a constant feature of
this market. Here at Tangram Vision, we plan to revisit and update
this market map once or twice a year to keep pace with the changes.
If you've got suggestions for companies to consider for inclusion,
please tweet at us and we'll add them to our tracker!
Thanks, and stay tuned for future updates.
Embed the Perception Sensor Industry Map On Your Site
Tangram Vision will let you embed and display the 2021
Perception Sensor Industry Map on your site as long as you provide
proper attribution back to Tangram Vision. Embed code for this
industry map can be copied below:

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