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             An NFT That Saves Lives

             Noora Health, a nonprofit I've supported for years, just
             launched a new NFT. It has a dramatic name, Save Thousands of
             Lives, because that's what the proceeds will do.

             Noora has been saving lives for 7 years. They run programs in
             hospitals in South Asia to teach new mothers how to take care
             of their babies once they get home. They're in 165 hospitals
             now. And because they know the numbers before and after they
             start at a new hospital, they can measure the impact they
             have. It is massive. For every 1000 live births, they save 9
             babies.

             This number comes from a study of 133,733 families at 28
             different hospitals that Noora conducted in collaboration with
             the Better Birth team at Ariadne Labs, a joint center for
             health systems innovation at Brigham and Women s Hospital and
             Harvard T.H. Chan School of Public Health.

             Noora is so effective that even if you measure their costs in
             the most conservative way, by dividing their entire budget by
             the number of lives saved, the cost of saving a life is the
             lowest I've seen. $1,235.

             For this NFT, they're going to issue a public report tracking
             how this specific tranche of money is spent, and estimating
             the number of lives saved as a result.

             NFTs are a new territory, and this way of using them is
             especially new, but I'm excited about its potential. And I'm
             excited to see what happens with this particular auction,
             because unlike an NFT representing something that has already
             happened, this NFT gets better as the price gets higher.

             The reserve price was about $2.5 million, because that's what
             it takes for the name to be accurate: that's what it costs to
             save 2000 lives. But the higher the price of this NFT goes,
             the more lives will be saved. What a sentence to be able to
             write.



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