https://www.flowrite.com/blog/cold-email-to-investors?ref=dxse48 Launch me x Supercharge your daily communications Flowrite turns words into ready-to-send emails, messages and post in your personal style. Join 14,000+ others [ ] [ ] [ ] [Request access] Refresh if you want to submit another email. Oops! Something went wrong while submitting the form. [5f638d4043] ProductUpdatesBlogWall of Love [605e540b07][605e5419b7] x Request access [ ] [ ] [ ] [Request access] Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. Join 14,000+ others [6053f1d780][6053f1d8e7][6053f1d830][6053f1d842] Request access Join 14,000+ others [6053f1d780][6053f1d8e7][6053f1d830][6053f1d842] Apr 27, 2021 How to write cold emails to investors - lessons from 30 VCs Want to get your cold email to investors opened and read? Learn from the tips of some of the top VC investors. [608ad4e936] Timo Sarkka Community [60890a15e8] Fact: sending cold emails to investors can work. The proof? Factmata raised a $500,000 investment from Mark Cuban through a cold email. Mapistry turned a cold outreach into a $2.5M funding round. Talkdesk, a company with a valuation of $3 billion, got initially funded through a well-crafted cold email. But how to write a cold email to an investor? We took a deep dive to Twitter to find out what will get your email opened and read by VC investors. We surfaced and analyzed 30 tweets from some of the top VCs sharing their advice for founders cold emailing them. In this blog post, we will share 10 cold email tips based on these insights. 1. Keep it short This tip takes the number one spot on our list because it often came up in our research. So, keep the length of your cold email to an investor around 50-200 words. You only have a few seconds to make the initial impression - and the full email pitch should take only around 45-90 seconds to read. The opening line has the highest probability of getting read, so make it count. Some tips on sending pitches via cold-email: 1) Make your emails concise. You have < 30s to make an impression. The goal is to get a response not to convince someone to invest after just reading your email. -- Elizabeth Yin (@dunkhippo33) May 15, 2019 2. Keep it simple A good cold email has a simple structure. Although the exact preferences between investors vary, you can't go wrong with the following. 1-2 sentences on why you reached out to this particular venture capital company. 5-8 bullets for essential info: * Intro to the founders * The problem you're trying to solve * How you solve that problem * Traction figures * Information on the funding round * Possible other important things that establish credibility (lead investor name, IP, signed POs, key partnerships) One of the typical pieces of advice was to pay attention to the formatting when it comes to keeping it simple. You should avoid walls of text. Divide the text into short paragraphs or use line spaces, bullets, and numbering. Brevity is king. Remember: You can always elaborate in the pitch deck if necessary. Best cold email to raise VC$ (in shell): 1-2 sentences to establish WHY the VC firm you are contacting is a good fit for you ~7 quick bullets: -one line value prop -amt raising -amt left in round -valuation target* -close date estimate -revenue traction** -etc*** Deck link -- Gale Wilkinson @Vitalize (@galeforceVC) November 23, 2020 3. Do your research Spend time trying to understand the goals and preferences of each investor you're approaching. This will help you to figure out whether they'd be a good match for your company or not and connect with them on a personal level. What's their background? What are their values? What stage do they invest in? Do they focus on specific industries, geographies, or business models? Soon you'll notice that every VC is different. So make sure to personalize your approach. Sending 100 copy-pasted cold emails in one hour: 1% conversion rate. Sending 10 unique cold emails in one hour: 80% conversion rate. Plus you'll have practiced your writing skills, and done more research on the people you're trying to help. -- Sahil (@shl) January 25, 2020 4. Attach a pitch deck upfront When sending a cold email to an investor, your job is to reduce friction and make it as easy as possible for them to say yes. If they find your pitch interesting, they want to know more right away. Make their life easier and attach a pitch deck. Use a common format so that it's quick to read and skim through. Study pitch decks from successful startups to perfect yours. However, there's an exception for every rule: Not all VCs expect to receive a pitch deck in the initial email - or at all. Especially in those early-stage cases where there's a lot of inbound from investors, founders might not have the time to create a deck and instead rely on Notion docs or early product demos to present their idea. This happened to us at Flowrite. This is a great question and I'd say every investor is different. Many will ignore a cold email pitch (Ban Warm Intro), others want a lot of details, and others prefer limited info. I personally prefer a email with a description and key metrics and a deck#vc # startup #funding https://t.co/AZeHat7Pao -- Mac the VC (@MacConwell) June 15, 2020 5. Include a strong CTA When writing a cold email to investors, always make your ask specific. Are you raising funding? Then propose a short introduction call or meeting. Also, asking for more than one thing in your initial outreach makes it harder to get a response. You can ask for feedback or advice later on - even if the investor declined your proposal. 4. CTA: What should the receiver do? Generic "help me with advice" is really hard unless you really stand out with #2. Same with "Would love your thoughts on my post". It gets filed into a "todo" bucket. ... -- Sriram Krishnan (@sriramk) January 6, 2020 Meet Flowrite Flowrite turns short instructions into ready-to-send emails, messages, posts, and more. [ ] [ ] [ ] [Request access] Refresh if you want to submit another email. Oops! Something went wrong while submitting the form. [6057a1c2b9] 6. Don't hesitate Most people never send cold emails. They are afraid that it comes off as spammy and that they're a nuisance. This gives you an edge. Just by overcoming your hesitations and pressing 'send' after writing that thoughtful cold email can get you ahead. Based on the tweets we found, it seems clear: VCs do read - and answer - cold emails. Sending one has unlimited upside, with close zero downside. Easiest business arbitrage: the risk/reward of a well-written cold email is so wildly favorable, and yet so few people will actually send one -- Andrew Reed (@andrew__reed) September 14, 2020 7. Be specific This advice applies across the board. Let the investor know that you wanted to contact them specifically and not just any VC. Show real, accurate numbers right upfront. Present a specific problem and briefly explain how you're solving it. Avoid buzzwords and jargon like "disruption" and "Uber for X." And finally, write your pitch like you would explain it to a friend - write like you talk. "I stumbled across your fund..." isn't a great opener to a cold email pitch Instead focus on why your company might be particularly compelling to the investor's interests or background -- Ryan Hoover (@rrhoover) May 17, 2019 8. Proofread Proofread. Proofread. Proofread. And proofread one more time. Weed out the easy mistakes: typos, punctuation, and grammar errors. There's nothing worse than sending out an email with a misspelled name. Get others to read your text. After writing for hours, you'll almost definitely be blind to your own mistakes. So, take your time. Don't hit send before you have polished your pitch to perfection. Protip# 766: If you're sending a cold email, try and remove the last name of the VC you are emailing AND try and spell their first name right. OR Don't cold spam/ mail merge email to raise your next round. pic.twitter.com/pAFrc27RmV -- Vasudev Bailey, PhD (@vasudevbailey) November 13, 2020 9. Don't waste time Respect other people's time. Explain the value you create, and if the VC is interested, they'll reply. Don't ask for an hour of their day or moon from the sky at this stage - you'll get there eventually if there's a potential match. Other things to steer clear from according to our research: * Don't go on a long rant on the history of how you came up with the business idea. * Don't ask for an NDA. * Don't apologize for cold emailing them. A few things I've learned - the most famous, interesting, powerful people all read their own email - they're almost universally good at responding to it quickly - they're always very, very curious. - they have very little time. Anything with friction gets done "later" -- Sriram Krishnan (@sriramk) January 6, 2020 10. Try also other channels There are so many channels other than email to contact people these days. There are literally dozens of Twitter lists about venture capital investors. Some VCs use Clubhouse's rooms to listen to pitches and find out new opportunities. How about LinkedIn? Slack groups, Discord communities, and the list goes on and on... Getting in front of investors has never been easier. There's a plethora of VC lists that you can cold email/DM (which you should) Clubhouse there's rooms everyday you can pitch in. The iron is HOT. Strike now. -- Brandon Brooks (@OfficialBBrooks) February 11, 2021 If you want to do your own research, you can find the complete list of 30 tweets we uncovered here. We hope you find these tips and Flowrite useful the next time you'll be writing a cold email to investors. #flowritten # # # Related articles [608687d719] 10 new productivity tools to try in 2021 We went to find promising new productivity tools so that you can skip the browsing and take them for a test drive. [6042b7bb4a] 15 tips to create a sales follow-up email (that drives responses) With the help of these tips and Flowrite, you'll be creating killer sales follow-up emails faster than ever before. [60868810d8] Flowrite's viral referral program - How we 8x'd our weekly signups Step-by-step guide on how to build a referral program with barely any code to take your signups to a new level. Get early access Our product is currently in private beta and we're onboarding new users every week. [ ] [ ] [ ] [Request access] Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. 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