https://www.thurrott.com/cloud/web-browsers/microsoft-edge/249195/microsoft-doesnt-commit-to-blocking-floc * * ContactMore + Email for Help/Support + Contact Paul + Email our Advertising Team * About Thurrott.comMore + Meet Paul + About Petri.com * Our Other SitesMore + Petri + Thurrott * Home * Windows 10More + Windows 10 Field Guide + Programming Windows (Premium) * MobileMore + Microsoft Surface + Android + Chromebook + iPhone, iOS + Mac + Laptops + More Hardware * CloudMore + Office 365 + Outlook.com + OneDrive + Skype + Bing + MSN * Office * Home + MediaMore + Smart Home * Xbox + GamesMore + Xbox One * PodcastsMore + First Ring Daily + The Sams Report + Windows Weekly + What The Tech + How To Subscribe to Premium RSS * PaulMore + Ask Paul + What I Use * Premium ContentMore + Beneath A Surface Commentary + Programming Windows + Join Premium + Premium Experience Benefits + Premium FAQ * Webinars * Forums Menu * Our Other Sites + Petri + Thurrott * Contact + Email for Help/Support + Contact Paul + Email our Advertising Team * About Thurrott.com + Meet Paul + About Petri.com * Upgrade to Premium * Log In Thurrott.comThe Home for Tech Enthusiasts: News, Reviews & Analysis Menu * Home * Windows 10 + Windows 10 Field Guide + Programming Windows (Premium) * Mobile + Microsoft Surface + Android + Chromebook + iPhone, iOS + Mac + Laptops + More Hardware * Cloud + Office 365 + Outlook.com + OneDrive + Skype + Bing + MSN * Office * Home + Media + Smart Home * Xbox + Games + Xbox One * Podcasts + First Ring Daily + The Sams Report + Windows Weekly + What The Tech + How To Subscribe to Premium RSS * Paul + Ask Paul + What I Use * Premium Content + Beneath A Surface Commentary + Programming Windows + Join Premium + Premium Experience Benefits + Premium FAQ * Webinars * Forums Search this site Seach this site [ ] Search * Home * Microsoft Doesn't Commit to Blocking FLoC Microsoft Doesn't Commit to Blocking FLoC Posted on April 16, 2021 by Paul Thurrott in Google, Microsoft, Microsoft Edge, Web browsers with 13 Comments Share 0 Tweet 0 Share 0 [duckduckgo-nofloc] Brave's doing it. Vivaldi's doing. Mozilla's doing it. Even DuckDuckGo is doing it. But where does Microsoft land when it comes to blocking Google's controversial FLoC technology for tracking users? It's not clear. "We believe in a future where the web can provide people with privacy, transparency[,] and control while also supporting responsible business models to create a vibrant, open[,] and diverse ecosystem," Microsoft told The Verge when asked if it would block FLoC. "Like Google, we support solutions that give users clear consent, and do not bypass consumer choice. That's also why we do not support solutions that leverage non-consented user identity signals, such as fingerprinting. The industry is on a journey and there will be browser-based proposals that do not need individual user ids and ID-based proposals that are based on consent and first party relationships. We will continue to explore these approaches with the community. Recently, for example, we were pleased to introduce one possible approach, as described in our PARAKEET proposal. This proposal is not the final iteration but is an evolving document." Yikes. That is all kinds of wishy-washy, especially given the number of words it required. We were looking for a yes or no, Microsoft. Or at least a "we're still examining this" response. This statement is a confused mess. And an unfortunate example of Microsoft's inability to communicate effectively. MEMBER LOGIN: Username/email address: [ ] Password: Forgot Password? [ ] [Member Log In] [ ] Elevate the Conversation! Join Thurrott Premium to enjoy our Premium comments. Premium member comments on news posts will feature an elevated status that increases their visibility. This tab would allow you to participate in Premium comments with other premium members. Register to join the other Premium members in elevating the conversation! Register or Subscribe Join the discussion! 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