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Boosting developer success on Google Play

16 March 2021
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Posted by Sameer Samat, VP, Product Management

Helping developers build sustainable businesses is a core part of
Google Play's mission. We work with partners every day to understand
the challenges they face and help them bring their innovative ideas
to life. Getting a new app off the ground and into orbit is not easy!
To aid their quest for growth we provide a broad range of support,
from powerful marketing tools and actionable data in the Play Console
, education via Play Academy, best practices and thought leadership
resources, programs such as the Indie Games Festival, Indie Corner,
and accelerator programs around the world. We're always looking for
new ways to give them an added boost.

Starting on July 1, 2021 we are reducing the service fee Google Play
receives when a developer sells digital goods or services to 15% for
the first $1M (USD) of revenue every developer earns each year. With
this change, 99% of developers globally that sell digital goods and
services with Play will see a 50% reduction in fees. These are funds
that can help developers scale up at a critical phase of their growth
by hiring more engineers, adding to their marketing staff, increasing
server capacity, and more.

While these investments are most critical when developers are in the
earlier stages of growth, scaling an app doesn't stop once a partner
has reached $1M in revenue -- we've heard from our partners making
$2M, $5M and even $10M a year that their services are still on a path
to self-sustaining orbit. This is why we are making this reduced fee
on the first $1M of total revenue earned each year available to every
Play developer, regardless of size. We believe this is a fair
approach that aligns with Google's broader mission to help all
developers succeed. We look forward to sharing full details in the
coming months.

As a platform we do not succeed unless our partners succeed. Android
and Google Play have always listened to our developer partners from
around the world and we continue to take their input into account as
we build and run the ecosystem. We look forward to seeing more
businesses scale to new heights on Android, and to further
discussions with our developer community to find new ways to support
them technically and economically as they build their businesses.

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