https://thehill.com/policy/technology/542303-t-mobile-to-share-customers-web-mobile-app-data-with-advertisers-unless Skip to main content * sign up for newsletters * Home * News + Senate + House + Campaign + Administration + Business + Regulation + Media + Briefing Room + State Watch + Latino + 12:30 Report + Coronavirus Report + Politics 101 + Floor Action + In The Know + Sunday Talk Shows * Policy + Defense + Energy & Environment + Finance + Healthcare + Technology + Transportation + International + Cybersecurity + National Security * Regulation + Defense + Energy & Environment + Finance + Healthcare + Technology + Transportation + International + Cybersecurity + National Security * Opinion + Contributors + Columnists + Become a contributor + Congress Blog * Hill.TV * Video + Campaign + Defense + Energy & Environment + Finance + Healthcare + Technology + Transportation + International + Cybersecurity + National Security + Sunday Shows + Events + Lawmaker Interviews * Podcasts + HillCast + HistoryCast * Print Edition * Events + Upcoming Events + Past Events + About * People * Campaign Follow Us Facebook Twitter LinkedIn TheHill.com (c) 1996-2021 News Communication * Terms & Conditions * Privacy Policy Top menu * News + Senate + House + Administration + Campaign + Business + Regulation + Media + Briefing Room + State Watch + Latino + 12:30 Report + Coronavirus Report + Politics 101 + Floor Action + In The Know + Sunday Talk Shows * Policy + Defense + Energy & Environment + Finance + Healthcare + Technology + Transportation + International + Cybersecurity + National Security * Opinion + Columnists + Congress Blog All Contributors + - Campaign + - Civil Rights + - Criminal Justice + - Education + - Energy & Environment + - Finance + - Healthcare + - Immigration + - International + - Judiciary + - Technology + - White House + - Become A Contributor * Events + Upcoming Events + About * Jobs * HILL.TV * Changing America + Respect + Sustainability + Enrichment + Resilience + Well-Being Facebook Twitter LinkedIn Search form Search [ ] [Search] TRENDING: * COVID-19 relief * Joe Biden * Donald Trump * Coronavirus SPONSORED: * Global Lenses UAE TheHill.com T-Mobile to share customers' web, mobile-app data with advertisers unless they opt out By Rebecca Klar - 03/09/21 11:12 AM EST T-Mobile will start sharing customers' web and mobile app data with companies for third-party advertising next month unless users opt-out, it said in a recent privacy policy update. T-Mobile's update will go into place April 26 and it will allow information the provider learns about users from their web and device usage to be used for targeted advertising. The company's privacy policy was updated last month, but The Wall Street Journal first reported on the update Tuesday. ADVERTISEMENT T-Mobile's plans come as the company brings together users from Sprint, under the 2020 merger. The new policy will also cover Sprint customers, the Journal reported. "We've heard many say they prefer more relevant ads so we're defaulting to this setting," a T-Mobile spokeswoman told the paper. AT&T automatically enrolls wireless subscribers in a basic ad program that pools them into groups, and Verizon similarly pools subscriber data before sharing with advertisers, the Journal reported. As T-Mobile makes the update to share more information with third party advertisers, big tech companies are facing pressure from regulators and privacy advocates to do the opposite and further protect user data. Apple is set to launch an app-tracking transparency feature in early spring that would require apps to get users permission before tracking them across websites. Google last week said it would not replace its tracking features used for personalized ads once it phases out its existing method using third-party cookies. Google's update, however, does not cover mobile apps and still leaves open the option for advertisers to reach users with relevant ads by "clustering" groups with similar interests. Tags T-Mobile Sprint Verizon Google AT&T Apple Wall Street Journal Targeted advertising Privacy online advertising Data protection Data privacy View the discussion thread. Most Popular Video Former President Trump at CPAC Jilani: Increased support for Trump among Latino men weakens theories on 'demographic destiny' Rising making pizza Starbucks, Chase and a small pizzeria form a unique business triangle in Washington, DC Changing America [trumpgettyimages-1304602669] Editor at conservative journal: Trumpism has become something 'between a business and a racket' Rising [love_carrots_thumb] This company is solving America's food issues one backyard at a time Changing America More From The Web [ ] [ ] [Sign me up] [*] Thank you for signing up. [Submit] Don't miss a brief. Sign up for our daily email. Your Email [ ] [ ] [Submit] TheHill.com News * Senate * House * Campaign * Administration * Regulation * Media * Briefing Room * Latino * 12:30 Report * Coronavirus Report * Floor Action * In The Know * Sunday Talk Shows * More Policy * Defense * Energy & Environment * Finance * Healthcare * Technology * International * Transportation * Cybersecurity * National Security * More Video * Latest * Defense * Energy & Environment * Finance * Healthcare * Technology * Transportation * International * Cybersecurity * National Security * Sunday Shows * Events * More Opinion * Brent Budowsky * Columnists * Congress Blog * Contributors * More TheHill.com * Privacy Policy * Terms & Conditions * Contact * Subscriptions * Advertise Resources * The Hill Apps * People * RSS Contributors * Become a Contributor Other Areas * Special Reports * Galleries * Classifieds * Jobs The Hill 1625 K Street, NW Suite 900 Washington DC 20006 | 202-628-8500 tel | 202-628-8503 fax The contents of this site are (c)2021 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc. [542303-t-m]