https://blog.mozilla.org/addons/2021/01/21/promoted-add-ons-pilot-wrap-up/

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Promoted Add-ons Pilot Wrap-up


Jorge Villalobos #

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Jan 21 2021

[mock-160x160]

A few months ago, we launched a pilot for a new program to help
developers promote their extensions on addons.mozilla.org (AMO). The
main goal of this program was to increase the number of add-ons that
our staff can review and verify as compliant with Mozilla policies
and provide developers with options for boosting their
discoverability on AMO.

For the pilot, we tested one iteration of how this type of program
might work. Pilot developers would have their add-ons manually
reviewed for policy compliance. After successfully passing manual
review, the pilot add-ons received a Verified badge on their AMO
listing page and in the Firefox Add-ons Manager (about:addons), while
we removed the standard warning label about the risks of installing
third party software.

Add-on listing page example with verified badge

Pilot developers could also promote their Verified add-ons on the AMO
homepage.

AMO Homepage with Sponsored Ssection

During the pilot, developers participated at no cost. However, the
intent of the experimentation was to determine if the Promoted
Add-ons program made sense to graduate into a paid service for
developers.

After reviewing the pilot results, we have decided not to move
forward with this iteration of the program. Later this month the
Verified badges for pilot participants will be deactivated and the
Sponsored shelf on the AMO homepage removed. This was a difficult
decision, but we believe there are other, more impactful ways we can
help add-on developers be successful; and we've turned our attention
to exploring new experimental programs. As we chart new developer
focused efforts in 2021, we'll be sure to post updates here.

Categories: developers, general, webextensions

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About Jorge Villalobos [6d196611]

Jorge is the Product Manager for addons.mozilla.org

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