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An unique reference book for advertising men (both genders) who, paradoxically, are often somewhat at sea in discussing the processes of engraving; electrotyping and the related graphic arts.

Designed as a popular rather than a pedantic book—so here and there thruout it are to be found touches of “human interest” such as unconventional definitions of non-technical terms, rank candor and some cynicism, which may bite or amuse. Technical terms, however, are not monkeyed with.

Printed with some taste on laid antique paper, untrimmed, with illustrations and diagrams, bound in decorated boards, handy volume size.

“Even the non-professional reader will profit by having it on a convenient shelf.”—Cleveland Leader

“We have an idea it was born of the travail of spirit endured by the author (an advertising manager of wide experience) in dealing with the great crowd of craftsmen who have not overtenderly guided his copy through art department, engraver’s room, composing room, stereotyping department and pressroom.”—Detroit Times

“Has a value which can hardly be estimated.”—The Franklin Company, Chicago

“Should find a place in the library and workshop of every man whose business comes within the scope of its treatment.”—Louisville Evening Post

“A complete and thoroughly prepared work, meaty, useful and witty as well.”—N. Y. Daily Trade Record

“The most interesting volume to the allied trades since Lockwoods ‘American Dictionary of Printing and Bookmaking’”—Tony Rubovits, Chicago

“Compliment you upon its completeness and reliability.”—The H. S. Ormsbee Engraving Co., Syracuse

“Certainly interesting to anyone interested in printing.”—Dill & Collins Co., Philadelphia

Page	Changed from	Changed to
30	back to front of arm acye at level thereof under the arm	back to front of arm scye at level thereof under the arm
56	Chloroform—CHCl₂; a good agent for the removal of grease	Chloroform—CHCl_(3); a good agent for the removal of grease
315	1 stere .307 cubic yards.	1 stere 1.307 cubic yards.

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