PRACTICAL COLOR SIMPLIFIED
By WILLIAM J. MISKELLA, M.E.

The Color Chart

This book answers many vexing questions that come up unexpectedly every day—the little technical puzzlers that harass and hinder you most. It contains a wealth of information written in understandable form for the novice as well as the experienced user of colors.

The Color Chart alone is well worth the price of this entire book. It consists of three sections which tell how to select warm and cool colors, mix colors to get any tint or shade, harmonize colors and avoid color discord. Twenty-five individual colors appear in the chart, all applied by hand with lacquer to a cloth backed sheet that cannot be easily damaged. Mounted on it are the pivoted triangle and the arrow, both white celluloid, by the use of which color mixing, matching and harmonizing are simplified.

Four-page Descriptive Circular Sent on Request
This book contains 113 pages, illustrated in colors, bound in cloth, and will be sent postpaid upon receipt of PRICE $3.75
THE THEORY AND PRACTICE OF COLOR
By Bonnie E. Snow and Hugo B. Froehlich
“A Key to the World of Color”
Table of Contents
Chapter I A World of Color.
Chapter II The Source of Color.
Chapter III The Primary Colors and Their Uses in Design.
Chapter IV The Binary Colors and How to Use Them.
Chapter V Color Values: Tints and Shades.
Chapter VI Complementary Colors and How to Use Them.
Chapter VII Neighboring or Analogous Colors.
Chapter VIII The Color Triad and the Split Complement.
Chapter IX Colors in Various Degrees of Intensity—or Grayed Colors.
Chapter X Psychology of Color.
Chapter XI Color Harmonies in Costume.
Chapter XII Color Harmonies in Interior Decorations.
Chapter XIII Color in Commercial Design.
Learn the Correct Use of Color—Simply, Clearly, Scientifically.
Enjoy Color Most by Using It Best
The Theory and Practice of Color is a book size 8 x 10 inches and contains 60 pages with nine full-page hand-painted color charts which clearly illustrate the Color Theory.
Price, Postpaid, $4.50
HOW TO PAINT SIGNS
AND
SHO’ CARDS
By E. C. MATTHEWS

An up-to-date book containing a complete course of instruction. Illustrated with over 100 alphabets and designs, and written in plain English that everyone can understand and thus learn to paint good signs. Also suitable for commercial artists or anyone who has occasion to do hand lettering.

Table of Contents: Introduction. Alphabets. Composition. Color Combinations. How to Mix Paints. Show Cards. Window Signs. Banners. Board and Wall Signs. Ready Made Letters. Gilding. The Silk Screen Process. Commercial Art. Tricks of the Trade.

This book contains 128 pages with 100 illustrations, including 25 full page illustrations, is bound in cloth, with jacket printed in colors. Price, $1.25 Net. Postage 10 cents additional.