| CHAPTER | PAGE | |
|---|---|---|
| I. | Newspaper Copy Terminology—Directions for Preparing Copy |
1 |
| II. | The English of the Newspapers Clearness—Conciseness—Force |
7 |
| III. | The Writer’s Viewpoint Fairness—Impersonality—Good Taste—Originality |
17 |
| IV. | The Importance of Accuracy In Observation—In Names—In Street Addresses—In Spelling |
30 |
| V. | News Values The Reporter—What Is News?—The Newspaper’s Problem—Kinds of Stories |
41 |
| VI. | Writing the Lead What the Lead Is—What the Lead Should Contain—Observance of Style—Leads to Be Avoided—Sentence Structure—Leads That Begin With Names—The General Rule—Study of 100 Typical Stories |
57 |
| VII. | The Story Proper Compression and Expansion—The Mechanics of the Story |
79 |
| VIII. | The Feature Story What the Feature Story Is Not—Stories for Entertainment—The Human-Interest Story—The Editor’s Problem—Sunday Magazine Stories |
98 |
| IX. | The Interview When the Interview Is Incidental—When the Interview Is the Story |
113 |
| X. | Special Types of Stories Stories of Fires—Deaths—Weddings—Crimes—Business—Second-Day Stories—Rewriting |
129 |
| XI. | The Correspondent Writing for the Wire—Some Pitfalls to Be Avoided—What Not to Send—What to Send—Sporting News—How to Send—Handling the Big Story—Sending by Mail—General Instructions—Payment |
150 |
| XII. | Copy Reading Qualifications for the Work—Organization of Copy Readers—Editing the Story—Rules About Libel—The Guide Line—Marks Used in Editing—Additions and Insertions—The Lighter Side—The Copy Reader’s Schedule |
171 |
| XIII. | Writing the Head First Requisites of the Head—Definiteness—The Question of Tense—The Mechanics of the Head—Some Things to Avoid—Symmetry and Sense—Special Kinds of Heads—Capitalization |
193 |
| XIV. | Don’ts for the News Writer | 211 |
| XV. | Newspaper Bromides | 224 |
| Index | 231 |