A, Italian,
9.
Abbreviation, objectionable, of the introduction of a letter,
242;
of the courteous close, 242.
Abbreviations, of states,
26-
27;
of commercial terms, 27-28;
of titles in letters, 235;
objectionable in the body of the letter, 242.
Able and
ible,
33.
Absolute use of the nominative case,
65.
Abstract noun, defined,
57.
Accent, indication of,
17;
words changing meaning with change of, 17.
Accept and
except,
102.
Account, opening an,
250;
letters for opening an, 250 ff.
Accounting department of a railroad, work of the,
360-
361.
Active voice of verbs, defined,
84;
conjugation of, 88 ff.
Ad, prefix,
32.
Adjective, the, defined,
49;
and the adverb, 75 ff.;
following verbs of the senses, 75;
clause, 54;
comparison of, 78.
Adjective endings, peculiar,
33 ff.
Adjective modifiers,
49.
Adjective pronouns, use of,
61.
Adjectives and adverbs, confused,
51;
incorrectly used, 81-82;
real and very, 81;
most and almost, 81.
Adjectives, punctuation of series of,
171 ff.
Adjectives to be distinguished,
80-
81;
fewer and less, 80;
almost and most, 81.
Adverb modifiers,
49.
Adverb, the, defined,
49;
and the adjective, 75 ff.
Adverbial, clause,
54;
modifier, case of, 66.
Adverbs, conjunctive,
45;
and adjectives confused, 51;
and prepositions confused, 52;
ideas denoted by, 75;
modifying different parts of speech, 75;
correct position of, 77;
absolute use of, 79;
incorrectly used, 81-82.
Advertised articles, classes of,
311.
Advertisements, motives appealed to in,
311;
catch phrases used in, 312;
suggestive names used in, 313;
good and bad headlines for, 313;
of still-life, 314;
without a definite center, 315;
illustrating the principle of balance, 315;
exercises to write, 315 ff.;
paragraph topics dealing with, 317 ff.;
some examples of, 318 ff.
Advertising,
308 ff.;
importance of, 308;
different forms of, 309-310;
fundamentals of, 310-311;
outline for debate on, 141 ff.;
bibliography for, 320.
Affect and
effect,
102-
103.
Affirmative of debate on advertising,
141 ff.
After, as preposition and conjunction,
55.
Agent,
134,
299-
300;
commission of, 323.
Agreement, grammatical,
71-
72,
85 ff.
Amusement, motive appealed to in advertising,
311.
Analysis, word,
29 ff.
Ance and
ence,
34.
And, in compound sentence,
45,
173 ff.;
in series, punctuation with, 171 ff.;
used in joining parallel expressions, 211 ff.;
for to, 119;
excessive use of, 127-128.
Anglo-Saxon prefixes and suffixes,
29 ff.
Answering complaints, letters to be used in,
257 ff.
Ant and
ent,
33.
Antecedents, uncertain,
207 ff.
Apostrophe, the, used to form the possessive case,
67,
69,
159;
used to indicate the omission of letters, 160;
to show plural of letters and figures, 160.
Appeals made in advertisements,
311-
312.
Application, letters of,
259 ff.
Appositives, case of,
65,
66;
punctuation with, 179-180.
Article, incorrect omission of in business letters,
242.
As, case following,
121;
a conjunction, 124;
followed by an understood verb, 124;
punctuation with, 195.
As—
as, used in expressions stating equality,
125.
As follows, punctuation with,
195.
Atlas, story of the derivation of,
5.
Authorized capital stock,
355.
Baby blunder,
44.
Balance, principle of, used in advertisements,
315.
Bank draft,
341-
343.
Banking:
inconvenience of barter, 332;
kinds of paper money, 332-333;
credit, 333;
discount, 335;
collateral, 335;
promissory note, 336;
forms of remittance, 338 ff.;
letters pertaining to, 345 ff.;
topics for investigation and discussion, 349-350;
bibliography for, 350;
dictation exercises on, 350 ff.
Banks, departments of,
333;
of deposit, 334 ff.;
savings, 334, 336 ff.;
trust companies, 334, 337 ff.
Be, conjugation, indicative,
104;
subjunctive, 112;
used to form progressive tenses, 88 ff., 105;
used to form passive voice, 105 ff.
Before, used as preposition and conjunction,
55.
Beg to state,
243.
Bibliography, on manufacture,
280;
on distribution, 304-305;
on advertising, 320;
on banking, 350.
Bill of lading,
285;
straight or order, 285.
Blunder, baby,
44.
Body of the letter,
232.
Bonds,
357 ff.;
redemption of, 358;
maturity of, 358;
long period, 358;
short time, 358.
Breve,
9.
Brevity in business letters, mistaken for conciseness,
199.
Business letters,
229 ff.;
essentials of, 230;
the form of, 231;
the arrangement of, 232;
cautions in writing, 235 ff.;
directions for folding, 238;
to order goods, 239;
the tone of, 240;
mistaken ideas in writing, 241 ff.;
to make sales, 244;
to accompany a catalogue, 245 ff.;
to open an account, 250;
to make collections, 253 ff.;
to answer complaints, 257 ff.;
applying for positions, 259 ff.;
form, 264;
circular and follow-up, 264 ff.
Business news, to suggest topics for talks,
155.
Business thinking, importance of,
2.
c and
g, pronunciation of,
24.
Can and
may,
102.
Capital stock, explained,
353;
preferred, 355;
common, 355;
par and market values of, 355 ff.
Capitals, use of,
160 ff.
Caret, the,
9.
Carriers, common,
284.
Case, defined,
64;
nominative, 64 ff.;
objective, 64, 66;
possessive, 64, 67;
exercise in, 70 ff.;
following prepositions, 66, 119.
Cause and effect, paragraphs developed by,
223.
Caution, its appeal in advertising,
311-
312.
Cautions in writing business letters,
235 ff.
Cede,
ceed,
sede,
34.
Certificate, the gold,
332;
the silver, 332.
Certified check, the,
339-
340.
Check, the,
338 ff.;
personal, 339;
certified, 339-340.
Choosing subjects, suggestions for,
146 ff.
Cion,
sion,
tion,
34.
Cious,
tious,
33.
Circular letters,
264 ff.
Class paper, suggestions for a,
156.
Classes of advertisements,
311.
Clause, the, defined,
42;
principal, 42;
subordinate, 42;
incorrectly used as a sentence, 45;
introductory words for, 54;
adjective, 54;
adverb, 54;
noun, 54;
modifiers, 54;
introduced by than or as, 121;
initial, punctuation of, 176;
restrictive and non-restrictive, 59-60;
punctuation of relative, 185 ff.;
coming at the end of the sentence, punctuation of, 188-189;
incomplete, 205-206;
misplaced, 209 ff.
Clauses, punctuation of series of,
171 ff.
Clear title to property, explained,
322.
Clearing house, daily routine of,
350-
351.
Clearness of the sentence, mistakes that prevent:
dangling expressions, 205 ff.;
pronouns with uncertain antecedents, 207 ff.;
misplaced modifiers, 209-210;
omission of necessary words, 210-211;
shift of construction, 211 ff.
Close, courteous, of business letters,
232,
237.
Coherence between sentences,
127-
128; 224 ff.;
between paragraphs, 224 ff.
Collateral,
335-
336.
Collection letters,
253 ff.
Collective noun, defined,
57.
Colon, use of the,
194.
Colonization,
307.
Combination of short sentences to secure unity,
202 ff.
Comfort, its appeal in advertising,
311-
312.
Comma fault, the,
44 ff.
Comma, use of the, in direct quotations,
163 ff.;
in series, 171 ff.;
in compound sentences, 45, 173 ff.;
to set off initial clauses or participial phrases, 175 ff.;
to separate the month from the year, etc., 178;
to indicate the omission of words, 178;
to set off appositives, 179 ff.;
to set off parenthetical expressions, 180 ff.;
to set off independent elements, 182 ff.;
to set off non-restrictive clauses, 185 ff.;
to set off modifiers coming at the end of the sentence, 188 ff.
Command used in good headlines of advertisements,
313.
Commercial department of a bank,
333.
Commercial terms, abbreviations of,
27-
28.
Commission, agent's,
323.
Common carriers,
284.
Common noun, defined,
57.
Common stock,
355.
Companies, kinds of,
273.
Company, the steamship,
284;
the railroad, 284 ff.
(See Corporation, 353 ff.)
Comparative degree, of adjectives,
78;
of adverbs, 79.
Comparison and contrast, paragraphs developed by,
223.
Comparison, of adjectives,
78;
of adverbs, 79;
negative, 125.
Complaint, letters answering,
257 ff.
Complement, subjective,
65.
Complex sentence, defined,
42.
Composition, oral and written,
127 ff.
Compound nouns, plural of,
20.
Compound relatives,
59.
Compound sentence, defined,
42;
punctuation of, 45, 173 ff.
Con, prefix,
32.
Conciseness of expression,
199.
Condensation to secure clearness,
200.
Conjugation, of
write, active voice,
88 ff.;
of be, 104 ff.;
of follow, passive voice, 105 ff.
Conjunction, and the preposition,
116 ff.
Conjunctions.
Coördinate, 45;
punctuation with, 45, 173 ff.;
distinguished from conjunctive adverbs, 45.
Subordinate, list of, 54;
than and as, 121.
Correlative, 122.
Conjunctive adverbs,
45;
distinguished from coördinate conjunctions, 45;
punctuation with, 45.
Connection, smooth,
127-
128,
224 ff.;
methods of securing, 224 ff.
Conservation,
191-
192.
Consignee,
285.
Consonant, final, doubling of,
22;
silent, words containing, 11.
Construction, letters dealing with contract for,
263;
shift of, 211.
Contract, letters dealing with, for painting iron-work,
262;
for the delivery of property, 263;
for construction, 263.
Contraction, apostrophe used with,
160.
Coördinate conjunctions,
45;
punctuation with, 45, 173 ff.
Coördinate expressions,
122 ff.
Copulative verbs, defined,
83.
Corporate organization,
359.
Corporation, the,
353 ff.;
finances of, 354;
capital stock of, 354 ff.;
dividends of, 355;
stockholders of, 355;
bonds of, 357 ff.;
organization of, 359;
directors of, 359;
railroad, 360-361;
public utility, 361-362;
industrial, 363;
topics for investigation and discussion on, 365;
dictation exercises on, 365 ff.
Correlatives, defined,
122;
correct position of with coördinate expressions, 122-123;
either—or and neither—nor, 123.
Cost of living, paragraph on,
173.
Cotton seed, paragraph on,
176.
Cotton in the Soudan, paragraph,
181.
Could and
might,
102.
Courteous close, in business letters,
232,
237.
Courtesy in business letters,
231,
240.
Credit,
333.
Credit letters,
250 ff.
Currency, bill,
333;
legislation, 333, 349.
Current events, to suggest subjects for talks,
155.
Dangling expressions,
205 ff.
Dash, use of,
195 ff.;
too free use of in business letters, 243, 247.
Dead letter sale,
190.
Debate, outline for a,
141 ff.;
subjects for, 139 ff., 144;
on manufacture, suggestions for, 275;
on distribution, 290, 302.
Debating,
137 ff.;
proposition for, 137;
six rules for, 137 ff.;
false conclusions in, 138;
irrelevant matter in, 138.
Declarative sentence, defined,
41.
Declension of pronouns, personal,
58;
relative, 59;
interrogative, 60.
Deed,
322.
Degrees of comparison,
78-
79.
Demonstrative pronouns,
60.
Departments, of banks,
333;
of railroads, 360.
Deposit, banks of,
334;
slip, 334.
Details, explanatory, necessary to secure interest,
147;
paragraphs developed by, 222.
Development of paragraphs, methods of,
222-
223.
dg, words containing,
25.
Diacritical marks,
8,
10.
Diaeresis,
9.
Dialogue, paragraphing in,