POLITICS
PHYSICAL Health
Vitality
Endurance
Good Appearance
INTELLECTUAL Keen Observation
Practical Judgment
Knowledge of Human Nature
Memory of Names and Faces
Foresight
Constructive Ability
Sense of Humor
Language, Commercial Sense
EMOTIONAL Faithfulness to Promises
Courage, Justice
Loyalty, Obedience
Enthusiasm, Prudence
Love of Power, Faith
Optimism, Secretiveness
Love of Applause, Love of People
Friendliness
VOLITIONAL Industry, Aggressiveness
Initiative, Executive Ability
Ambition, Patience
Carefulness, Diplomacy, Courtesy, Tact


SCIENTIFIC RESEARCH
PHYSICAL Health
Endurance
Keen Eyesight
Good Hearing
Inactivity
INTELLECTUAL Keen Observation, Criticism
Analysis, Memory
Judgment, Accuracy, Concentration
Order, System, Method, Plan
Originality
EMOTIONAL Honesty, Truthfulness
Love of Nature, Curiosity
Dependableness, Constancy
Prudence, Contentment
Earnestness
Calmness, Impartiality
VOLITIONAL Industry
Patience
Perseverance
Initiative
Carefulness
Perseverance
Economy


SELLING
PHYSICAL Health
Vitality
Endurance
Good Appearance
Neatness
Good Voice
Good Enunciation
Abundant Energy
INTELLECTUAL Keen Observation
Practical Judgment
Knowledge of Human Nature
Memory, Logic
Language
Commercial Sense
Foresight, Originality
Order, System, Method, Plan
Constructive Ability Sense of Humor
EMOTIONAL Honesty, Truthfulness
Courage, Self-confidence
Love of People, Desire to Please
Sympathy, Loyalty
Justice, Dependableness
Enthusiasm, Faith Optimism, Cheerfulness
Ideals, Earnestness
VOLITIONAL Decision, Action, Industry
Perseverance, Aggressiveness
Patience, Self-control, Carefulness
Diplomacy, Tact, Courtesy, Ambition


SOCIAL SERVICE
PHYSICAL Health Vitality
Endurance
Activity
Good Appearance

INTELLECTUAL Knowledge of Human Nature
Language, Practical Judgment
Order, System, Method, Plan
Memory
Sense of Humor
Organizing Ability
EMOTIONAL Love of Humanity
Friendliness
Honesty, Truthfulness
Sympathy, Justice
Loyalty, Courage
Faith, Optimism, Ideals
Contentment, Earnestness
VOLITIONAL Industry, Initiative
Persistence, Patience
Self-control, Diplomacy
Courtesy, Tact
Executive Ability
Economy


SURGERY
PHYSICAL Health, Medium Fine Texture
Endurance
Skill
Activity
Good Appearance
INTELLECTUAL Keen Observation, Alertness
Practicality, Judgment
Memory, Concentration
Appreciation of Form, Distance, Location
Foresight, Accuracy
Imitativeness
Order, System, Method, Plan
Constructive Ability
Knowledge of Human Nature
Resourcefulness
EMOTIONAL Honesty, Courage
Love of Humanity
Love of Healing
Prudence, Dependableness
Constancy, Self-confidence
Optimism, Cheerfulness
Faith, Hope, Friendliness
Calmness
VOLITIONAL Industry, Decision
Thoroughness, Carefulness
Tactfulness, Self-control
Economy


STAGE
PHYSICAL Health
Endurance
Vitality, Energy
Good Appearance
Good Voice
Good Enunciation
Gracefulness
Charm
Activity
INTELLECTUAL Keen Observation, Alertness
Memory, Language
Concentration
Judgment, Foresight
Knowledge of Human Nature
Dramatic Sense
Originality, Imitativeness
Sense of Humor
EMOTIONAL Responsiveness, Courage
Sympathy, Love of Humanity
Self-confidence, Love of Applause
Enthusiasm, Faith
Optimism, Cheerfulness
Ideals, Earnestness
Love of Travel and Excitement
Friendliness
VOLITIONAL Industry, Perseverance
Initiative, Thoroughness
Patience, Carefulness
Mastery of Detail, Diplomacy
Ambition


STATISTICS
PHYSICAL Health
Endurance
Inactivity
INTELLECTUAL Keen Observation, Memory
Criticism, Analysis
Mathematics
Concentration
Accuracy
Order, System, Method, Plan
Practicality
EMOTIONAL Honesty, Truthfulness
Curiosity, Dependableness
Constancy, Prudence
Contentment
Earnestness
VOLITIONAL Industry, Perseverance
Patience, Carefulness
Self-control
Economy


THEOLOGY
PHYSICAL Health
Vitality
Good Appearance
Inactivity
INTELLECTUAL Thoughtfulness
Meditation, Memory
Language
Knowledge of Human Nature
Imitativeness
Constructive Ability
EMOTIONAL Honesty, Truthfulness
Justice, Loyalty
Love of Humanity
Love of Study
Religion, Faith
Ideals, Contentment
VOLITIONAL Industry
Perseverance
Patience
Economy


TRANSPORTATION
PHYSICAL Health
Endurance
Vitality
Activity
Energy
Good Eyesight
Good Hearing
Skill
Quickness
Agility
INTELLECTUAL Keen Observation, Practicality
Alertness, Judgment
Memory, Foresight
Financial Sense
Accuracy, Originality
Order, System, Method, Plan
Constructive Ability
Knowledge of Human Nature
Teachableness, Organizing Ability
EMOTIONAL Honesty, Courage
Love of Travel, Desire to Please
Loyalty, Obedience
Dependableness
Prudence, Optimism
VOLITIONAL Industry, Persistence
Initiative, Executive
Ability Discipline, Ambition
Economy, Punctuality



The Job, the Man, the Boss by Katherine M.H. Blackford, M.D. and Arthur Newcomb

The book is scientific, because it is organized knowledge based upon verified facts.

It is practical, because it has grown out of fifteen years' experience in advising young men and young women in the choice of their vocations; counseling employers in choosing, placing, handling and training employes; investigating industrial and commercial institutions for the purpose of professional advice upon efficiency in general and increasing the efficiency of employes in particular; in the installation, operation, and supervision of employment departments under the Blackford Employment Plan.

It is definite, because it recounts in detail the operation of this Plan, reproducing all forms and blanks used.

It is clear, because the story is simply told and illustrated with many reproductions of photographs.

Are you an Employer?

You will find here, fully explained, the scientific basis of employment—the fundamental principles upon which an efficient working force is organized. These are not mere theories but are the same principles upon which all successful employers and managers have built.

Here is a plan, too, fully tested in practice, and now in use by many firms.

Every phase of the relationship between employer and employe is treated from the standpoint of sound theory and successful practice. These include analysing the job and the man, choosing executives, the art of handling men, and educating employes.

Are you an Employee?

You want a reliable basis for the analysis of your job, yourself, and your boss.

You want to know whether you are the man for your job—and, if not, why not—and what is the remedy.

You want to know why you don't get along with your boss—if you don't—and what is the right kind of boss for you.

Are you in Doubt about your Vocation?

You will find here much that will be helpful to you in solving the problem.

Are you a Parent, a Teacher, a Social Worker?

This book analyzes clearly the Vocational Problem, and suggests a practical and effective solution.

Are you a Student of Human Nature?

The Job, The Man, The Boss contains much new material, the result of recent research and experimentation, NEVER BEFORE PUBLISHED. This throws light upon some of the most important phases of the science of character analysis.

"A timely book is this volume of the Newcombs. It has been waited for by students of management, who have recognized the need of all possible help in placing the right man in the right job. . . . It is so rich in suggestion that mere reading, let alone study of the book, is highly profitable and not without its conviction that the authors have more than an academic knowledge of the selection and placing of men in work and that gradually we shall be evolving a science in analyzing 'human capabilities so far as anything exact is possible in this realm."—Iron Age, July 2, 1914.

There is something—perhaps many things—of vital importance to you in this book.

Price, bound in cloth, postpaid, $1.75.

Blackford Publishers Inc. 50 East 42 St. New York

The Science of Character Analysis By the Observational Method

BY

KATHERINE M.H. BLACKFORD, M.D.


A complete course of 22 lessons.

Illustrated with hundreds of halftones from photographs.

Accompanied by charts.

Thousands of students and graduates testify to practical and monetary benefits from use of knowledge and skill in analyzing character resulting from study of this course.

The material in this course, together with Dr. Blackford's educational service, is sufficient to make the student an expert judge of character. Whether or not he becomes expert depends upon his natural ability and the diligence with which he studies and practices. Certain it is that the course will give any faithful student at least a better knowledge of his fellow men.

Write for complete information.


Blackford Publishers Inc 50 East 42nd St. New York

[Illustration: Character Craft-The Character Analysis Game]

The NEW Character Analysis Game

Character Craft, prepared under the direction of Dr. Katherine M.H. Blackford, consists of countless sections of heads, eyes, noses, mouths, chins, etc., from which you can build anybody's picture, and by referring to the keybook you'll see what characteristics accompany such features.

A character analysis party is a fascinating entertainment—the game is helpful to students and constructive for children. Study and practice will enable anybody to understand the characteristics of people they meet, and form accurate impressions of their personalities.

Sections made of coated 8-ply bristol; packed in attractive, well-built box, six 18 x 12 inches, with handsome cover lithographed in 8 colors.

Sent direct, charges prepaid, upon receipt of price, $2.00.

Blackford Publishers Inc. 50 East 42nd St. New York